In this, our first interview with Sam Arthur, co-founder and creative director of Flying Eye Books, talks about his love for visual books led him into children's publishing, how he decides on which manuscripts to pursue, and his tips for aspiring authors of picture books: play close attention to the picture book format, usually 12 or 13 double spreads, write stories with humor and characters that we feel for, and write primarily for the children, not the adults.

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