Crisis What Crisis?

Sam McAlister: How I got Prince Andrew to do THAT interview


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For over a decade at BBC Newsnight, Sam McAlister secured the interviews others couldn't – Bill Clinton, Elon Musk, Stormy Daniels. But it was 13 months of negotiation that led to the conversation that changed everything: Prince Andrew discussing his ties to Jeffrey Epstein in 2019. The interview became a global news event, resulted in Andrew stepping back from royal duties, and is still making headlines six years later.

In July 2021, Sam threw the dice, she gave up her BBC pension and security as a single mother in the middle of a pandemic to write a book. That gamble paid off. Her memoir Scoops became a bestseller and a Netflix film starring Gillian Anderson and Billie Piper. Today, Sam teaches negotiation at LSE and is one of Britain's most compelling voices on persuasion, power, and resilience.

LESSONS YOU'LL LEARN:

Don't get bitter, take control - When Sam wasn't getting credit for the Prince Andrew interview, she didn't whine or play victim. She took voluntary redundancy, wrote a book, and ended up with a Netflix deal and 30 million viewers watching Billie Piper play her.

Imposter syndrome is mostly a crock - When you've worked hard and earned your place, confidence isn't arrogance – it's honesty.

Build trust through respect, not manipulation - Sam's superpower wasn't sucking up to powerful people. It was treating them with respect while demanding it of herself. 

Know your financial bottom line before taking risks - Sam had three outcomes mapped before leaving the BBC. That clarity gave her the courage to leap.

No one is dead – If you can't control it, suck it up. If you can, do something about it.


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Crisis What Crisis?By Andy Coulson

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