Samantha Jones is a social entrepreneur who founded B Corp certified Little Yellow Bird (https://www.littleyellowbird.co.nz/). It’s aim is to ethically make uniforms and other workwear while also considering the source of organic  cotton, impact on the environment and the fair treatment of the workers involved. In this interview we talk with Samantha about her childhood, living in Russia, some initiatives she is involved in such as Campus and the origins of Little Yellow Bird.

https://www.littleyellowbird.co.nz

https://www.campus.org.nz/

http://bcorporation.com.au/bcorp_nz

"I guess definitely the whole resilience side - you know, constantly going through ups and downs - and we have had multiple times in our business journey already where you are like “is this it”?  We have had several times where we have run out of money, so tired, you know, working long hours and not getting the traction you are hoping and then miraculously the next day or the next week something happens.  And then you look back and you are like, “that was worth it”, and that has happened - there are about 3 really significant examples or times in our business already where it could have gone either way.  So learning that I think is really important…"