Scott is the Co-Founder and Head of Product Marketing at SamCart, the first ever eCommerce platform built from the ground up for direct-to-consumer brands.

Top 3 Value Bombs:

1. Go back to your home page or own site. Look at it with fresh eyes and think of how you can make things easier and simpler. Eliminate friction and make it simple for people to buy and you can see a huge difference.

2. Shorter is better. If its not easy for people to buy stuff from you, you are missing out in a major way.

3. More customers means bigger business. Think through investing to freebie folks who are likely way invested in your brand.

Checkout SamCart.com/FIRE and learn more about SamCart and level up your e-commerce!

Sponsors:

Klaviyo: Customers want more from brands. Delivering more means owning the customer experience. Klaviyo calls this "owned marketing" and they believe it's the best path to growth. For more, visit Klaviyo.com/fire!

HubSpot: Listen, learn, and grow with the HubSpot Podcast Network at HubSpot.com/podcastnetwork!