Sasha Kaletsky, Managing Partner at Creator Ventures, joins James Pringle on Riding Unicorns to discuss his journey into venture capital, the evolution of Creator Ventures, and the unique insights creators bring to consumer internet investing.

In this episode, Sasha dives into:

• The transition from an investment club to a $20M fund
• Backing transformative startups like beehiiv, Praktika.ai, & ElevenLabs
• Leveraging creator expertise to navigate social media strategies and consumer trends
• The importance of team and market defensibility in early-stage investing

Sasha also shares his views on running a nimble, founder-led fund, scaling sustainably, and the future of AI-driven consumer products.

This is a must-listen for anyone interested in consumer-focused venture capital and the intersection of creators and startups.

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