SBM ITB TALKS

When you got an offering on a project or investment and you make a capital budgeting, that is the time for you to know the cost of capital. This video gives the basic knowledge of the cost of capital concept. Don't make mistake by choosing an unbeneficial project!

Lecturer: Atika Irawan, S.Mn., M.Sc. 

Member of Business Risk and Finance Group Expertise

Nowadays in the globalization era, building business abroad is a dream for most entrepreneurs. Do you know that SBM ITB have its alumni who succeeded to build her fashion business abroad and even developed in all around Europe? 

In episode 42, SBM ITB Talks will discuss the experiences of a first batch of SBM ITB alumni (2007), Bintang Dini Haryanto, Founder and Creative Director of BIEN, who is currently working on her business in the Netherlands with the BIEN brand.

As we all know, SBM ITB has a double degree program that requires its students to study abroad at SBM partner university in the third year. Study and living abroad might be not easy as it seems and become a challenge for its students.  In this episode, SBM ITB talks discuss more study and living abroad experience with double degree students in Groningen University, Netherlands: Lazuardi Ismail Firdaus (Lazu), Rifqi Munif Imanullah (Munif), Alfian Musyafa (Alfian), and Nasya Larasati (Nasya) from International Business 2021.

Technology is the main actor in all aspects of human life currently, every aspect will utilize the technology to make their life easier. Technology makes human behavior change. It will give the effect to the business aspect, every businessman or entrepreneur should know the behaviour of their consumer and they should transform their business value to the consumer rightly.   In this episode we will discuss creating business value through technology with Athalia Mutiara as one of the alumni in SBM ITB, and also the co-founder and CEO of hearme.id.

In  this episode, SBM ITB will discuss about Customer Behavior Switching during The pandemic  with a young lecturer at SBM ITB, Fitri Aprilianty, MSM.  

COVID-19 has become a worldwide disease epidemic in the past year.  There are so many negative impacts caused by this COVID-19.  It is not only in the health sector that has changed drastically.  Even from the pattern of work, lectures, daily habits also change from usual.  For example, the shopping habits of consumers have changed to "panic buying".

From the term panic buying, it directly changes the Indonesian economy.  However, in the 1st quarter of 2020 when COVID-19 broke out, the Indonesian people felt they had an optimistic attitude regarding Indonesia's economic recovery.

It is undeniable that gamification does have a significant impact on increasing brand awareness of a brand. Several big companies in the world have often used gamification, starting from marketing strategies, increasing revenue, to strengthening their brand awareness.   In this episode, SBM ITB will discuss about Gamification in business process with a young lecturer at SBM ITB, Aria Bayu Pangestu who is actively conducting research related to gamification. So, what gamification is, how it works, then how to use it for marketing strategies?

More and more people in Indonesia switched from offline shopping to online shopping. They are increasingly realizing the convenience and time that can be saved by shopping online. This happens because, over the past few years, internet connections and gadgets or tablets in Indonesia have gotten faster and cheaper, so it is not surprising that the growth of online shopping turnover in Indonesia shows a sharp upward graph.  

In this episode, SBM ITB Talks will discuss what a marketplace is, how it works, and what are the advantages and disadvantages of selling in the marketplace compared to selling in the online shop itself, including experiences and tips from an MBA ITB Alumni, Rima Mega as the owner of Your Socks which has succeeded in achieving high sales figures through the marketplace.

Announcer: Tjia Alphani 

Interviee: Rima Mega, MBA (Owner and CEO YourSock) 

Announcer: Andina Hutahaean

Interviewee: Annisa Muliasari

Happy New Year!! Let's open a new book and start a new strategy in marketing! In this episode, SBM ITB Talks will share things on social media that will become a trend in 2021! For those of you who are looking to get into social media marketing this year, pay attention and take notes carefully!

Announcer: Tjia Alphani Interviewee:  Prof. Utomo Sarjono Putro M. Fadhlan Ardiwinata Jennifer Johanna Susilo  SBM ITB is now exactly 17 years old. Entering the adult age limit, it turns out that this business school has achieved many achievements. However, many hopes must be pursued to become the best business school in the world.