Ella Salih, a Kurdish entrepreneur and marketing specialist from Sydney, launched her own personal hygiene product in the middle of the pandemic in 2020. One year on, she says she has learnt a great deal about managing a business. Ella is now particularly focused on her area of expertise, which is social media marketing, through her company The Socialette. She believes, in order to grow, businesses must engage with their customers online. (Introduction is in Kurdish, and the interview is in English)
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Ella Salih, kiçe lawêkî Kurdî daniştuyî şarî Sydney'e û damezrênerî biznizî xoyetî, ke le nawerastî petayî korona, ew destîkird be berhemhênanî kelûpelî xawênkirdinewe. Êsta le kertî bazirganî 'markting' kar dekat bo yarmetî biznize biçûkekan bo ewey karekaniyan pere pêbiden le serhêl û torre komellayetîyekan. Em hevpeyvîne be zimanî Înglîzîye, pêşgutin be Kurdîye.