Scale Differently

Sometimes, the easiest way toward success is working smarter, not harder. By learning how to market your genius and embrace your true strengths, you're on the right path to building a great brand. Crista Grasso is joined by motivational speaker, podcast host, and author Nikki Nash to discuss putting yourself in alignment with your goals and core values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a clear message, highlighting your uniqueness, and shrugging off all kinds of marketing doubts are the ingredients to business success. Most importantly, she underlines the one factor every successful entrepreneur must never set aside: authenticity.

All good business owners know the importance of consistency, but consistency that is not coupled with continuous iteration for the better is a recipe for stagnation. This emphasis on continuous improvement in the essence of Kaizen – a Japanese concept that is one of the four pillars of the Lean Out Method. In this episode, Crista Grasso explains why consistency on its own is the same as Einstein's definition of insanity: doing the same thing over and over again, and expecting different results. She argues that for businesses to stay relevant and achieve longevity, they need to be both consistent and driven towards constant improvement. Listen in to learn how the seemingly contrary concepts of consistency and Kaizen work together beautifully in a time-tested formula for sustainable success.

Podcasting is a steadily growing industry that many experts, brands, and businesses are leveraging for growth. The question most business owners are asking now is, should you start your own podcast or pitch yourself for podcast interviews? In this episode, Crista Grasso interviews Michelle Glogovac, podcast matchmaker, publicist, and the host of My Simplified Life Podcast. Michelle shares her expert advice on how to leverage podcasting for business growth. She guides you through figuring out whether to start your own podcast or how you can pitch yourself as a guest to other podcasts. Lean out your business with the help of this conversation as Michelle further reveals some important do's and don'ts for podcasting, especially if you want results!

We all have 24 hours in a day so why is it that some people seem to get so much done and others don't? It's how they use the time they have and structure their day that matters. It starts with knowing the right things to be working on and then being as productive as possible. In this episode, Crista Grasso shares how you can be insanely productive – lean style - and get 5 to 10 hours back every week. She shares how she structures her days in a way that allows her to get things done faster, with higher quality, and far better results. Tune into this episode to learn more!

Without sales, you don't have a sustainably successful business, yet many entrepreneurs suffer from sales aversion and avoid or dread selling, which hurts the business' profitability. But what if there was a way to do sales in a non-sleazy way that feels true to your ethics? In this episode, Crista Grasso is joined by Annie P. Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, where they dive into the truth about sales, and how to sell in a way that serves your customers and your business.

There are so many things you can be doing to grow and scale your business, but are you wasting time on things you shouldn't be doing? Things that are getting in your way, slowing you down, and that you need to say F-It to? If you want to grow your business this year, you'll want to avoid these five things. Tune in to find out what these are.

The things that you're going to do to scale your business to six figures are going to be different from the things you need to do to scale it to seven figures and even further. There are things, however, that are fairly universal and should be on your to-do list as a business leader. If you want to scale your business, you need to rethink your place within it and what things you should do that will give the most traction to your scaling efforts. In this episode, Crista Grasso enumerates the five most important things that every business leader should focus on plus a bonus tip for those who are leading teams. Listen in and learn how you can optimize your business for phenomenal growth.

Many entrepreneurs get caught up in crafting a beautiful, detailed plan that they will likely end up never taking action on. Strategic planning is extremely important in setting yourself up for success, but there is a lot of merit in simplifying that process. An ideal plan accounts for what can be anticipated, but also gives you the flexibility to pivot based on what you learn or in case some crazy stuff happens in the world or your life. Listen in as Crista Grasso discusses the common mistakes that entrepreneurs make around planning and suggests a system by which you can create a more flexible and efficient plan for your business.

In this episode, I discuss:

• 0:46 Simplifying planning
• 2:14 An intro to the 3 types of planners
• 2:55 Type 1 - The Winger
• 4:20 Type 2 - The Psychic
• 7:41 Type 3 - The Adapter
• 9:40 How to put simple planning in practice
• 12:02 What to do next

With a new year comes new goals and plans to take our business to the next level. How can you achieve them? Crista Grasso shares the most important thing you can create in your business in this episode, so you are setting yourself up for success and achieving the results you want. She breaks down some of the mistakes people make that keep them from crushing their goals and lists three things you need to say 'no' to in order to make room for the things that are working. Follow Crista in this insightful episode for more.

How many times have you received marketing emails that looked bland and empty, as if simply copied and pasted? This kind of strategy does not show inspired growth, nor an inspired entrepreneur either. Crista Grasso discusses what it really takes to cause growth in your business, from getting out of the sea of sameness and making yourself stand out among the rest, letting your values show, and creating a deep connection with your target market. She also explains the right way to leverage a particular business model without blatantly copying it, and why attempting to do so may work in some ways but will never flourish.