In this episode, we sit down with Mike Kogelis, co-founder of Big City Optical, a 20 location private optometry practice in Chicagoland. Primarily growing by individual cold starts, Mike is a wealth of knowledge in building and scaring a practice. 

Key Takeaways:

1. Having a disciplined, growth mindset is the foundation for scaling your practice as large as you want to build it. You can't grow your business without working on and growing yourself along the journey 
2. The most successful businesses aren't afraid of making mistakes in the process of growing. Mistakes lead to learning that lead to faster, more effective business decisions in the future.
3. You can't scale without having great people. Build your business around a great employee experience leads to a great patient experience. Empowering them to lead, grow, and develop is necessary as you grow. Find people who can help you build in addition to those who can help you run the business.
4. Stick to a game plan that works. Repeat it over and over. Avoid distractions that take you away from your core business model.
5. Surround yourself with people that help you become the person, business, etc. you want to be.
6. Luck favors the bold and prepared. Say yes, make the phone call, make the crazy ask, take the chance.

What Mike is Reading:

• Traction: Get A Grip On Your Business by Gino Wickman

Practice Advantage Reading List

** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Visit www.pecaaexamrebate.com now!**