How do you scale a retail brand without losing the personal touch?

On this episode of RETHINK Retail, we chat with Karrie Helm, Director of Stores at Evereve, about how the brand scaled from a boutique experience to over 100 stores nationwide while keeping its values-driven, customer-first approach intact.

🔹 The secret to Evereve’s loyal customer base

🔹 How stylists create real connections with shoppers

🔹 The role of subscriptions & digital commerce in modern retail

📅 Key Topics & Timestamps:

[00:00] Welcome to RETHINK Retail

[01:15] Carrie Helm’s journey & EverEve’s beginnings

[04:10] Growth from boutique retail to a national brand

[08:30] The key to Evereve’s styling experience

[12:45] Balancing online and offline customer relationships

[17:20] Subscription services & their impact on retail growth

[22:05] Leadership, team culture & customer loyalty

[27:40] What’s next for Evereve?

[30:00] Final takeaways

🎧 Listen now to discover how Evereve is redefining the in-store experience for the modern shopper.

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