Meet Annemarie Diaz, co-owner of TRS Build in Cedar Park, TX. In this episode, Diaz opens up about the strategies that have helped her build a thriving remodeling business powered by 80% referral work. From creating a culture where it's okay to fail to scaling her team while also protecting the company, Diaz shares her approach to leadership, business best practices, and long-term success. She also dives into how she implements new technology, keeps her cost per lead in check, and co-leads her business alongside her husband with clarity and collaboration.

In this episode, you will learn:

• The most significant KPI Diaz relies on for measuring leadership success

• How to scale your team while protecting your business

• The top client red flag to watch out for and when to say no to a project

• Strategies for controlling cost per lead

• Tips for implementing new technology

• Where Diaz focuses her marketing dollars

Learn more about TRS Build here.

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