Selling weed is in Brady Cobb's blood. Using shrimp boats and a suntan lotion company as a cover, his father, Bill Cobb, ran one of the country's largest pot smuggling enterprises in the 1980s, until the federal government arrested him and shut down the $300 million ring during "Operation Sunburn."

The younger Cobb became a lawyer and cannabis lobbyist before founding his own marijuana company, Bluma Wellness, which he sold in April 2021 to Cresco for $213 million in an all-stock deal. In November 2022, Cobb took his father's rich history of smuggling and launched Sunburn in Florida, a vertically integrated dispensary chain with nine retail shops.

Sunburn is the 13th largest medical marijuana company in Florida, the company is valued at $105 million and will generate around $50 million in revenue by the end of its first year in operation.

Links:

Sunburn Cannabis

Brady on Instagram 

Lefay Resorts Italy 

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Topics:

(00:00:00) - Intro

(00:01:52) - From Law to Cannabis: Brady Cobb's Entrepreneurial Journey

(00:02:37) - The Legacy of a Cannabis Smuggler: Brady Cobb's Inspirational Backstory

(00:06:23) - Navigating the Complex World of Cannabis Business

(00:13:31) - The Evolution of Cannabis Legislation and Its Impact on Business

(00:26:26) - Inside the Operations: The Challenges of Running a Cannabis Company

(00:31:14) - Understanding Cannabis: From Farming to Market Dynamics

(00:37:58) - CBD vs. THC: Demystifying Cannabis Components

(00:40:24) - Exploring the Complex World of Cannabis

(00:41:35) - Personal Anecdotes and Preferences in Cannabis Consumption

(00:42:10) - Innovations and Partnerships in Cannabis Beverages

(00:44:28) - The Significance of Culture and Community in Business

(00:48:27) - Security Challenges and HR in the Cannabis Industry

(00:59:17) - Building a Brand and Raising Capital in Cannabis

(01:14:23) - Future Aspirations and Closing Thoughts