The Science of Flipping

Scaling to 80 Franchises: The Power of Systems & Teamwork | Mark Stubler


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In this episode, Mark Stubler, founder of Joe Home Buyer, shares how he and his partner scaled their real estate business to 80 franchises by leveraging the right people, systems, and strategies. He breaks down the visionary-integrator dynamic, the power of hiring a COO to handle operations, and why franchising offers a proven roadmap for success. Mark also reveals the three core marketing strategies that drive real estate deals—cold calling, direct mail, and web marketing—and explains why managing leads effectively is more important than just generating more of them. If you’re an entrepreneur looking to scale without burning out, this episode is packed with game-changing insights and actionable advice. 🚀

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Mark Stubler is the founder of Joe Homebuyer, a real estate investing franchise that assists homeowners in selling their properties swiftly without the complexities of traditional listings. Before venturing into real estate, Mark had a successful career in sales, particularly in the fencing and decking industry. Driven by an entrepreneurial spirit, he transitioned into real estate investing and, within a short period, transformed Joe Homebuyer into a multi-million-dollar enterprise. Established in 2015, the company began franchising in 2019 and has since expanded to over 80 territories across 23 states. Mark's innovative approach emphasizes ethical practices, effective sales strategies, and comprehensive support for franchisees, enabling them to navigate the real estate market successfully.

  • Website: joehomebuyer.com
  • LinkedIn: linkedin.com/company/joe-homebuyer
  • Phone: 833-JOE-BUYS (833-563-2897)
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    Thank you to our partners for supporting today's episode!

    • Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
    • Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
    • 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
    • Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!
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      About Justin:

      After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

      Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

      His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

      Connect with Justin:

      • Instagram: @thejustincolby
      • YouTube: Justin Colby
      • TikTok: @justincolbytsof
      • LinkedIn: Justin Colby
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        The Science of FlippingBy Justin Colby, Bleav

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