In this episode of The Science of Flipping, I sat down with 33-year-old serial entrepreneur Alex Smereczniak, the founder of Franzy.com — what he calls the Zillow of franchising. Alex walked me through how franchising really works, why it’s far more accessible than people think, and how everyday entrepreneurs can build serious wealth through franchises, cash flow, and real estate. We talk about the hottest industries, the best opportunities, how to choose the right brand, and how the franchise + real-estate model can create multiple streams of income and even multi-million-dollar exits. This conversation opened my eyes to opportunities I didn’t even know existed — and it might do the same for you.

About Alex Smereczniak

Alex Smereczniak is a serial entrepreneur and the Co-Founder & CEO of Franzy, the platform known as the “Zillow for franchising.” Before building Franzy, Alex launched and scaled 2ULaundry and LaundroLab, raising over $30M in venture capital and expanding the brands across multiple markets. His experience as both a founder and franchisor gives him unique insight into business ownership, franchise systems, operations, and scaling. Today, Alex is on a mission to democratize entrepreneurship and help create the next one million business owners through accessible franchise opportunities and transparent data.

Connect With Alex

Website: https://franzy.com

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

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In this episode, I sit down with my longtime student and REI Live member Stacio, who recently made the bold decision to leave his government W2 engineering job and go all in on real estate investing. We dive into his journey from buying a few rentals over a decade to finally breaking through with a full-time virtual wholesale deal. He shares how he overcame fear, built daily habits, joined our community at REILive.co, and closed a deal that took months of consistent follow-up. This one’s for anyone who’s thinking about making the leap — the mindset, the action, and the payoff are all here. If you're stuck in your job and dreaming of something more, this is your roadmap.

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• • LinkedIn: Justin Colby

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Join the REI LIVE Community -> https://reilive.co/

In this episode of The Science of Flipping, Justin sits down with longtime REI Live member Joey Mack — an engineer who burned the boats, left his W-2 job, and built a portfolio managing over 130 units. Joey shares how he closed his first deal with no experience, why relationships outperform marketing, and the mindset that turned small wins into real wealth. They discuss imperfect action, follow-up systems, building a rental portfolio, and why “passive” income isn’t truly passive. If you’re ready to go from learning to earning, this episode will show you the path forward.

Connect with Joey Mack:
Facebook: Joey Mack | Mack Buys Real Estate

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

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Want to learn how to build wealth with ADUs? Join Kevin Trinh’s ADU Mastermind in San Diego — where investors learn how to find, build, and scale cash‑flowing ADU projects.

DM “ADU Mastermind” to @thekevintrinh

In this episode, I sat down with ADU expert Kevin Trinh, who’s built over 180 accessory dwelling units and is quietly dominating a niche that more real estate investors need to pay attention to. Kevin broke down exactly how to spot ADU potential, what cities allow this strategy, how to structure the financing, and the long-term wealth-building plays that can make you millions. From converting garages to building multi-unit plays on a single-family lot, this episode is full of tactical advice and golden nuggets you won’t hear anywhere else. If you're serious about cash flow, legacy, or just stacking equity—this one’s for you.

Kevin Trinh is a licensed general contractor, real estate investor, and founder of the ADU Mastermind based in San Diego, CA. With over 180 ADUs built since 2016, Kevin brings a unique blend of hands-on construction experience and strategic investing knowledge. His work has helped dozens of investors create massive cash flow, spike equity, and scale real estate portfolios using the power of Accessory Dwelling Units.

Instagram: https://instagram.com/thekevintrinh

Facebook: https://facebook.com/thekevintrinh

ADU Mastermind (San Diego): DM “ADU Mastermind” on Instagram to join or learn more

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

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In this episode, I sit down with 24-year-old powerhouse Cameron Burke, and let me tell you — this guy is the real deal. With over $85M in retail sales, $8M+ in personal real estate holdings, and a team of 8 agents under his belt, Cameron has built a real estate empire using creative finance strategies — and he's just getting started. He opens up about his rough upbringing, how he started flipping cars and fridges in high school, and how his drive and hustle turned into a thriving business in Oklahoma City. We talk about everything from lease options, non-QM loans, and scaling with systems, to building a replicable model for agents and investors alike. Cameron drops wisdom on intrinsic motivation, mentorship, leadership, and even his philosophy on dopamine, discipline, and avoiding burnout. It’s one of the most honest, raw, and inspiring episodes we’ve ever done.

About Cameron:

Cameron Burke is a 24-year-old real estate entrepreneur, investor, and founder of Creative Homes Group based in Oklahoma City. By age 24, he had closed over $85 million in retail real estate sales, built a personal portfolio exceeding $8 million in holdings, and led a team of 8+ agents specializing in creative finance, lease options, and non-QM deals. Known for his hands-on leadership, strategic marketing, and meteoric rise from humble beginnings, Cameron is quickly becoming a national voice in innovative real estate investing. He also runs a fast-growing YouTube channel sharing insights for agents, investors, and aspiring entrepreneurs.

YouTube: @CameronBurke
Instagram: https://www.instagram.com/c.burke
Facebook: https://www.facebook.com/CameronBurke
Creative Homes Group: https://www.creativehomesgroup.com

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• • LinkedIn: Justin Colby

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Get Your FREE Banker's Vault Kit – Text BANK to 813-793-7921 to receive a free box of resources, including Jayson’s book Becoming Your Own Banker and access to exclusive financial tools.

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In this episode, I sit down with Jayson Lowe of Ascendant Financial to uncover a wealth-building strategy that the rich have been using for decades—the Infinite Banking Concept (IBC). We break down how banks are profiting off your money and why real estate investors and entrepreneurs should stop relying on traditional lenders. Jayson explains how you can borrow money at 0% interest, invest on your own terms, and keep your money growing tax-free—all by using dividend-paying whole life insurance. We dive into real-life examples, including how I personally use this strategy to fund deals and even buy my car without paying interest to a bank. If you're tired of being at the mercy of lenders and want to take full control of your finances, this episode is a must-listen!

About Jayson:

Meet Jayson Lowe, founder of Ascendant Financial and champion of the Infinite Banking

Learn More About Infinite Banking – Visit Ascendant Financial to discover how to take control of your money, cut out banks, and build long-term wealth.

Connect with Jayson:

● Instagram: https://www.instagram.com/thejaysonlowe/

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About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn more about Luke and Hello Pro: https://thehellopro.com

From oil & gas engineer to 200+ real estate deals a year — Luke Winter’s story is proof that betting on yourself pays off. In this episode, I sit down with Luke to talk about walking away from corporate, scaling to hundreds of deals, exiting his investing company, and now helping investors dominate motivated seller marketing through TV ads with Hello Pro.

We cover:

How becoming a father pushed Luke to take the leap into real estate

The mindset shift from employee to entrepreneur

Scaling to 200+ deals a year and successfully exiting

Why TV ads are one of the most underutilized strategies in real estate marketing

The power of masterminds, community, and paying to sit at the right table

How to stop wasting leads by improving your systems and conversions

About Luke Winter
Luke Winter is the founder of Hello Pro, a TV advertising agency helping real estate investors generate motivated seller leads at scale. After walking away from a successful career in oil & gas, Luke built and scaled a real estate business to over 200 deals a year before exiting and launching Hello Pro. Today, he combines his operator experience with innovative marketing strategies to help investors dominate their markets.

Learn more about Hello Pro: https://thehellopro.com
Follow Luke on Instagram: https://www.instagram.com/lukeerwintv

Looking to hire smarter?

Try it FREE at ZipRecruiter.com/WORK

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today I sits down with cost segregation expert Jeff Hiatt to reveal a powerful tax-saving strategy every real estate investor should know. With over 25 years of experience and 25,000+ cost seg studies completed, Jeff has helped clients save billions by accelerating depreciation and keeping more cash in their pockets.

We discuss how cost segregation works, who it benefits most, and how even small property owners can take advantage of it. From single-family homes to multi-unit apartments and commercial buildings, learn how this strategy can help you reduce or even eliminate your tax bill. Plus, Jeff explains bonus depreciation and offers insights for high-income earners looking to optimize tax savings through real estate.

Connect with Jeff Hyatt:

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About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Science of Flipping, I share powerful insights from a panel I recently joined at the IMN conference, where we tackled one of the hottest topics in the industry right now: AI in real estate. From hedge fund managers to mom-and-pop investors, everyone’s asking the same thing—will AI take over our space? My answer: no, but it will play a massive role. I break down the areas where AI is helping (like underwriting and tenant screening), and the places where it simply can’t replace human judgment—like negotiation, construction, and title. I also share a personal story about buying my home that underscores why human interaction will always matter. If you're a real estate pro, this episode is your wake-up call to use AI as a tool—not a replacement.

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About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to build wealth and make an impact? Learn more: www.RALAcademy.com

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In this episode, I sat down with Isabelle Guarino—aka the Boss Lady of Senior Living—to pull back the curtain on one of the most under-talked-about wealth-building strategies out there: residential assisted living (RAL). If you’re like me, deep in the real estate game but never touched senior housing, this episode is going to blow your mind. Isabel breaks down how you can create $10K, $20K, even $40K/month cash flow with one single-family home—without being a caregiver or medical professional. We talk about the myth-busting behind ALFs, how to convert or acquire them, where the real money is, and how to do good while doing well. Whether you want to flip one or build a 50-home empire, Isabel shows you the path, step by step. I’m seriously reevaluating my own portfolio after this one.

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About Isabelle:

Isabelle Guarino is the CEO of RAL Academy, the nation’s leading training organization helping investors launch and scale Residential Assisted Living (RAL) homes. With thousands of students nationwide, she’s revolutionizing how real estate investors build cash flow while providing high-quality care to seniors. Isabel is carrying on her late father’s legacy by turning impact-driven real estate into generational wealth.

Instagram: @ralacademy

TikTok: @ralacademy

Facebook: RALAcademy

YouTube: Residential Assisted Living Academy

Website: www.RALAcademy.com

Thank you to MotivatedSellers.com for sponsoring today's podcast!

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About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

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