In this episode, I sit down with real estate powerhouse Cody Hofhine to break down exactly what it takes to scale from hustling investor to CEO of an 80+ franchise empire. We dive deep into the real reason most investors stay stuck—spoiler: it’s not marketing, it’s mindset and leadership. Cody shares his journey from selling vinyl fences to co-owning Joe Homebuyer, the power of personal development in business growth, and the negotiation tactics that will transform your deal flow. We also discuss why most investors fail to scale, the biggest leadership mistakes entrepreneurs make, and how to build a business that doesn’t just make money but also gives you freedom. If you’re ready to stop making excuses, level up your mindset, and lead like a CEO, this episode is a must-listen!

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Cody Hofhine is a successful real estate investor, mentor, and entrepreneur, known for his expertise in wholesaling and real estate investing. He is the co-founder of Wholesaling Inc., founder of Utah Sell Now, LLC, and creator of the Real Estate Freedom Formula, where he helps others build profitable real estate businesses. After struggling in insurance sales, Cody discovered wholesaling in 2015 and closed his first deal in just 39 days, making $24,000. Since then, he has scaled multiple businesses, landed on the Inc. 5000 list, and helped thousands of investors succeed through coaching and mentorship.

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About Justin:

After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

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