Scaling UP! H2O

"When there's a will, there's a way." - Charlie Cichetti

Sustainability is more than just a trend—it's a commitment to a better future. In this episode of Scaling UP! H2O, host Trace Blackmore sits down with Charlie Cichetti, LEED Fellow + WELL AP, CEO + Co-Founder of Skema.AI, a leading expert in green building to discuss the latest updates in sustainability and how they impact industries worldwide.

From energy efficiency to new LEED requirements, Charlie breaks down what professionals need to know about the latest green building innovations. Whether you're a facilities manager, an industrial water treatment expert, or just passionate about sustainability, this episode is packed with valuable insights, actionable advice, and a roadmap to making buildings greener and more efficient.

What's New in Green Building?

Green building standards are evolving, and LEED Version 5 is on the horizon. Learn how new prerequisites like electric vehicle charging stations and community impact considerations are shaping the future of sustainable infrastructure.

LEED vs. WELL Certification: What's the Difference?

LEED focuses on building performance and environmental impact, while WELL centers around health and well-being. Charlie breaks down how these certifications complement each other and why they matter in today's workplace.

Energy Efficiency & Decarbonization Strategies

How can companies reduce their carbon footprint and operating costs? Learn about smart buildings, microgrids, battery storage, and HVAC optimization—essential tools for cutting energy consumption while improving efficiency.

Green Financing: How to Fund Sustainability Initiatives

Many professionals assume sustainability upgrades are costly, but green financing, tax deductions, and government incentives make it easier than ever to fund energy and water-saving projects. Charlie shares how to access these opportunities.

The Role of Water Treatment in Green Buildings

The water-energy nexus is critical in sustainability efforts. Learn how industrial water treatment, cooling tower optimization, and HVAC efficiency contribute to green building goals and LEED certification points.

Bottom Line

Green buildings aren't just about reducing environmental impact—they're also about saving money, increasing efficiency, and creating healthier spaces. Tune in to discover practical ways you can implement sustainable practices in your facilities.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:12 - Trace Blackmore shares the Intro & Reflections on AI and Skynet

07:40 - Upcoming Events for Water Treatment Professionals

09:38 - Water You Know with James McDonald

11:29 - Interview with Charlie Cichetti about the latest on green building

25:31 - LEED vs. WELL: Understanding the Difference

31:50 - How to Get Started with Green Buildings

33:01 - Future of Green Building

Quotes

"Sustainability isn't just about being green; it's about reducing costs, improving efficiency, and creating a healthier work environment." – Charlie Cichetti

"Benchmarking is the first step to making any building greener—know where you stand so you can improve." – Charlie Cichetti

"LEED is still the most recognized green building certification globally." – Charlie Cichetti

Connect with Charlie Cichetti

Phone: (706) 633-6689

Email: [email protected]

Website: https://gbes.com/

LinkedIn: https://www.linkedin.com/in/charliecichetti/

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned

Green Building Education Services (GBES)

Green Building Matters Podcast

Trello

Skema AI

LEED Version 4

WELL (Certification)

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

402 Game-Changing AI Tools: Matt Montellione's Insights

004 It's Not Easy Being Green!

032.5 The One That Takes You to AWT's 2018 Technical Training

410 Unleash Your Pricing Power: Casey Brown's 'Fearless Pricing' Revolutionizes Business Value

Water You Know with James McDonald

Question: What scaling index was developed in 1936 to predict the scaling potential of calcium carbonate in drinking water systems?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"Scaling is like debt—it's always better to prevent it than to clean it up later."

Phosphate plays a crucial role in Industrial Water Treatment, yet it remains one of the most misunderstood chemicals. In this Pinks and Blues episode, Trace Blackmore revisits phosphate chemistry and its application in cooling systems, corrosion prevention, and scale inhibition.

Breaking Down Phosphate Chemistry Phosphate exists in different forms, each with specific applications in water treatment.

• Orthophosphate (PO4³⁻): The simplest and most reactive form, used for corrosion inhibition.

• Polyphosphate: A longer chain of phosphate molecules that can hydrolyze into orthophosphate.

• Organic Phosphates: Phosphate compounds bonded with organic molecules, often used in scale inhibition.

• Total Phosphate: A combination of all phosphate types in a system.

Phosphate Testing – What Every Water Pro Should Know

Phosphate levels must be carefully monitored to maintain system integrity. Trace explains:

• Why the orthophosphate test is the most reliable for phosphate analysis.

• How to convert different phosphate forms to orthophosphate for testing.

• The difference between the Molybdate Vanadate Method (yellow test) and the Ascorbic Acid Method (blue test).

• The importance of accurate dilution and testing procedures to prevent measurement errors.

Challenges and Considerations in Phosphate Treatment

• Biological Growth: Phosphate serves as a nutrient, promoting microbial growth if not controlled properly.

• Environmental Regulations: Certain facilities may have phosphate discharge limits.

• Calcium Phosphate Scaling: High temperatures and improper phosphate dosages can cause severe scaling issues.

Best Practices for Phosphate Management

• Monitor carbon and alkalinity levels to determine the best phosphate formulation.

• Use stability indices (e.g., Ryzner Stability Index, Langelier Saturation Index) to predict scale formation.

• Adjust treatment strategies based on pH levels and system conditions to avoid unintended scale buildup.

• Always verify environmental discharge limits when using phosphate-based treatments.

Mastering phosphate chemistry and testing techniques ensures better system performance, cost efficiency, and regulatory compliance. This episode empowers water professionals to optimize their approach to phosphate-based treatments. Tune in to learn practical strategies for optimizing phosphate levels, preventing scale, and ensuring system efficiency.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

03:16 – Trace Blackmore shares the importance of Quarterly Planning for Business and Personal Goals

06:30 – Upcoming Events for Water Treatment Professionals

08:20 – Water You Know with James McDonald

12:03 – Introduction to Phosphate and Its Role in Water Treatment

18:31 – Understanding Phosphate Forms: Orthophosphate, Polyphosphate, Organic Phosphate

21:32 – Phosphate as a Corrosion & Scale Inhibitor in Cooling Systems

34:33 – Testing Phosphate: Why the Orthophosphate Test is Key

51:37 – The Importance of Understanding Water Chemistry Before Selecting Treatment Plans

Connect with Scaling UP! H2O

Submit a show idea: Submit a Show Idea

LinkedIn: in/traceblackmore/

YouTube: @ScalingUpH2O

Click HERE to download Episode's Discussion Guide

Scaling UP! H2O Resources Mentioned

Audible

12 Week Year

Ep 046 The One About Phosphate Testing

Ep 024 The One With All the Questions

Taylor Technologies Test Procedures: Phosphonate, Azole

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

Phosphonates

Water You Know with James McDonald

Question: What is the process called to evaluate the performance and efficiency of a water softener by taking regeneration water samples, measuring their salinity, and interpreting their results?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"Strategic planning is creating certainty in an uncertain world." – Tim Fulton

Strategic planning is essential for success in any business, yet many companies either overlook or struggle with the process. In this episode, Trace Blackmore welcomes back Tim Fulton, President of Small Business Matters, to explore the fundamentals of strategic planning and how businesses can chart their course for success.

Tim shares insights on why strategic planning matters, how to involve the right people, and how to create a plan that actually works. Whether you're a business owner, manager, or part of a team, this episode provides valuable takeaways to help you navigate uncertainty, set clear objectives, and execute effectively.

Why Strategic Planning is Critical

Strategic planning helps businesses stay focused in an unpredictable world. By analyzing past performance, assessing the present, and setting future goals, companies can adapt to changing markets, industry trends, and emerging technologies like AI.

Who Should Be Involved in Strategic Planning?

Successful planning requires input from leaders and key employees at different levels. Involving the right people fosters collaboration, avoids blind spots, and ensures that the plan is practical and actionable, rather than created in isolation.

The SWOT Analysis: A Tool for Understanding Your Business

A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) helps businesses understand their position. Identifying strengths and weaknesses within the company, along with external opportunities and threats, provides a clearer strategy for growth and risk management.

Executing the Plan & Measuring Success

A strategic plan is only effective if it's executed properly. Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) ensures clarity, while quarterly reviews and color-coded tracking (Green, Yellow, Red) help teams monitor progress. Methods like the 12-Week Year and OKRs (Objectives & Key Results) keep businesses on track and accountable.

Why Having a Third-Party Facilitator Can Make a Difference

An outside facilitator brings an objective perspective, helping businesses stay focused and engaged during planning. Leaders who try to both facilitate and participate often struggle to balance these roles. Involving an expert improves discussions and strengthens team buy-in.

Common Mistakes in Strategic Planning & How to Avoid Them

Many businesses fail in strategic planning due to poor communication, lack of follow-through, and ignoring potential risks. A strong plan must be actively maintained throughout the year to ensure long-term success.

Tim Fulton joined Trace Blackmore to deliver essential insights into strategic planning, emphasizing clarity, involvement, accountability, and the power of facilitation. This episode challenges listeners to create meaningful strategies, fostering organizational resilience and success in any environment.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

3:00 – Trace Blackmore encourages listeners to help spread the word about Scaling UP! H2O Podcast by sharing it with their colleagues and network

07:00 – Upcoming Events for Water Treatment Professionals

09:12 – Water You Know with James McDonald

11:00 – Interview starts: Welcoming back Tim Fulton

13:12 – What is Strategic Planning?

15:44 – Who should be involved in Strategic Planning?

23:22 – Why should companies strategically plan

34:58 – Best time for strategic planning

40:00 – Objective and Key Results (OKRs) explained

Quotes

"No weigh-in equals no buy-in." - Patrick Lencioni, quoted by Trace

"Fear is the biggest obstacle preventing businesses from strategic planning." - Tim Fulton

"Not having a plan is a plan for failure." - Trace Blackmore

"Doing strategic planning without a facilitator is like being quarterback and referee at the same time." - Tim Fulton

Connect with Tim Fulton

Phone: (678) 427- 9436

Email: [email protected]

Website: smallbusinessmattersonline.com

LinkedIn: https://www.linkedin.com/in/timcfulton/

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned

The Meeting by Tim Fulton

Measure What Matters by John Doerr

Traction by Gino Wickman

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

022 The One with Tim Fulton

280 The One About Retaining Top Talent

289 The One About A SWOT Analysis with A Twist

368 Adapting to the New Workforce: Attracting Top Talent

164 The One With Chris McChesney

What the Heck Is EOS? A Complete Guide for Employees in Companies Running on EOS by Gino Wickman

The 12 Week Year

The Five Dysfunctions of a Team by Patrick Lencioni

Water You Know with James McDonald

Question: What do you call the attraction of water molecules to each other that gives water its unique properties, such as a high surface tension, high boiling point, and ability to dissolve many substances?

2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"Be the iron fist that keeps your water flowing clean and clear." - Trace Blackmore

Welcome back to another insightful Pinks & Blues episode of Scaling UP! H2O! In this episode, host Trace Blackmore dives into the fascinating world of iron in water treatment systems. While iron is essential for life, it can be a major problem in industrial water systems, leading to corrosion, equipment damage, and inefficiencies. This episode unpacks the science behind iron, testing methods, and practical strategies for managing its impact.

Understanding the Iron Triangle

To effectively manage iron in water systems, it's important to understand its different forms. Trace explains the Iron Triangle, breaking down the differences between elemental iron (Fe), ferrous iron (Fe2+), and ferric iron (Fe3+). He discusses how iron moves through water systems and why recognizing these distinctions is critical for water treatment professionals.

How to Test for Iron Accurately

Proper testing is key to managing iron levels. Trace details the phenanthroline method, a common technique used to measure iron concentrations in water. He provides best practices for accurate testing, discusses common interferences like molybdates and nitrites, and explains how to adjust testing methods to ensure reliable results.

Corrosion and Iron's Impact on System Longevity

Iron is a major contributor to corrosion in water systems, and Trace explains why steel corrodes so easily. He covers the role of corrosion inhibitors and the importance of filtration systems in preventing excessive iron buildup. By managing iron effectively, professionals can protect equipment, reduce maintenance costs, and improve system efficiency.

Math in Action: Calculating Total Iron in a System

For those who love applying real-world math, Trace walks through the process of calculating total iron in pounds within a system. He explains how this calculation can help justify maintenance decisions and provide a compelling reason for clients to invest in proper water treatment solutions.

Takeaways: Why Iron Management Matters

This episode is packed with valuable insights for water professionals looking to improve their approach to iron management. From understanding the science behind iron to implementing better testing and corrosion prevention strategies, this discussion is designed to help you stay ahead in your field.

Have a water treatment question? Want to hear a topic covered in a future Pinks & Blues episode? Submit your ideas at ScalingUpH2O.com/showideas —your input helps shape future episodes! And remember, iron might be essential for our bodies, but in water systems, it's a force to be reckoned with. Mastering iron control is key to maintaining system efficiency and preventing costly damage. Be the iron fist that keeps your water flowing clean and clear!

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

03:20 – Upcoming Events for Water Treatment Professionals 06:44– Water You Know with James McDonald

09:35 – Trace talks about Iron Historical Figure

15:28 – Iron that's in Water Systems 17:39 – Understanding Corrosion & How It Impacts Your System

18:24 – The Iron Triangle

19:58 – The Phenanthroline Method

Quotes

"Steel is the most recycled material on this planet."

"If you're treating your tests like a task, you're missing the magic of this industry."

"Iron might be essential for our bodies, but it can be a real troublemaker when it's dissolved in the water in our systems, so don't let iron catch you off guard."

Connect with Scaling UP! H2O

Submit a show idea: Submit a Show Idea

LinkedIn: in/traceblackmore/

YouTube: @ScalingUpH2O

Click HERE to Download Episode's Discussion Guide

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

How its Made Steel by How it's Made Show

400 Celebrating 2024 and 400 Episodes!

399 Pinks and Blues: The Science of Serial Dilution

397 Pinks and Blues: How to look at your tests

Water You Know with James McDonald Question: What is a plastic or rubber device that seals the outside of a reverse osmosis membrane against the inside wall of the pressure vessel to prevent feedwater from bypassing around the membrane element?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"Be curious because the more you learn, the more exciting it is. Hit those challenges head on." - Ryan Reimer

Adiabatic humidification is revolutionizing climate control, offering an energy-efficient way to maintain humidity and cooling in industrial and commercial spaces. But what exactly is adiabatic humidification, and how does it compare to traditional isothermal methods?

In this episode, host Trace Blackmore welcomes Ryan Reimer of Hydrotrue, to break down the mechanics, benefits, and critical applications of adiabatic humidification. Together, they explore how this low-energy cooling method is reshaping healthcare, data centers, museums, and more, helping industries achieve optimal indoor air quality while reducing energy consumption.

Introduction to Adiabatic Humidification

The episode kicks off the episode about how adiabatic cooling utilizes natural evaporation to improve energy efficiency in climate control. It highlights how water professionals can integrate this technology to enhance industrial operations.

Adiabatic vs. Isothermal Humidification – Understanding the Difference

Ryan Reimer explains the key distinctions between adiabatic (evaporation-based) and isothermal (steam-based) humidification methods. While isothermal requires an external heat source, adiabatic systems leverage ambient air energy for humidification, reducing operational costs.

Industries That Benefit from Adiabatic Cooling

From hospitals and healthcare facilities to data centers, museums, and commercial spaces, adiabatic humidification is making waves. Ryan dives into real-world applications and how industries can optimize their HVAC systems for better efficiency.

Efficiency & Water Treatment Considerations

• How high-purity water enhances humidification system performance
• Preventing scale buildup with the right water treatment solutions
• The impact of Legionella risk mitigation and best hygiene practices for humidifiers

Maintenance & Seasonal Considerations

Water treatment professionals know that humidification systems require ongoing maintenance. Ryan shares best practices for:

• Preventing scale buildup
• End-of-season cleaning & lay-up procedures
• Optimizing energy savings through smart system design

The Bottom Line – Why Adiabatic Humidification is the Future

With rising energy costs and increasing sustainability initiatives, industries are transitioning to adiabatic cooling. Ryan and Trace highlight the long-term benefits, cost savings, and system reliability this technology offers.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

03:06 - Trace Blackmore shares about the significance of π Day

07:26 - Upcoming events in Water Industry

14:27 - Water You Know with James McDonald

17:13 - Interview with Ryan Reimer of Hydrotrue

20:00 - What is adiabatic humidification, and how does it work?

36:31 - Addressing Legionella risks and ensuring hygienic humidification

Quotes

"As water treaters, stagnant water is usually not our best friend as it relates to dead legs." - Ryan Reimer

"One important step after completing the acid cleaning process is using a neutralizer component." - Ryan Reimer

"Always have an open mind to what is in a facility. You never know what you're going to run into and what the facility's goals are and challenges are. And just be curious." - Ryan Reimer

"Find a circle that can help build you up and one that you can help build up. That's how we make our lives better. That's how we make this industry better." - Trace Blackmore

"Adiabatic humidification allows us to use the energy already in the air – making it an extremely efficient solution for climate control." – Ryan Reimer

Connect with Ryan Reimer

Phone: 612-655-4162

Email: [email protected] [email protected]

Website: https://hydrotruewater.com/

LinkedIn: https://www.linkedin.com/in/ryan-reimer-2768a144/

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned

DriSteem Water Fundamental Handbook

The Way of Kings, Stormlight Archive Book 1 by Brandon Sanderson

The Words of Radiance, Stormlight Archive Book 2 by Brandon Sanderson

Oathbringer, Stormlight Archive Book 3 by Brandon Sanderson

VDI 6022

ASHRAE Standard 170

Mycometer

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

World Vision's Global 6K for Water

EVAPCO Training Literature: Adiabatic Cooling

Water You Know with James McDonald

Question: What is the molar mass of calcium carbonate?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"If you're excellent at what you do, you've got to be paid like you're excellent." – Casey Brown

Ever wondered if you're truly getting paid what you're worth? In this unmissable episode of Scaling UP! H2O, we bring back Casey Brown, speaker, founder of Boost Pricing and author of the newly released Fearless Pricing. Known for her electrifying talks and actionable insights, Casey dives deep into how businesses can build confidence, charge their true value, and break free from the fear of pricing discussions.

From her journey as an engineer to becoming a pricing powerhouse, Casey's passion for helping businesses thrive shines through. Whether you're in sales, management, or leadership, this episode will leave you inspired and ready to tackle your next negotiation.

Highlights include:

The Psychology of Pricing: Why fear dominates most pricing conversations—and how to overcome it.

Pricing Integrity: Learn how setting and sticking to fair, defensible prices can boost trust and long-term success.

Handling Objections with Confidence: Proven strategies to turn pricing objections into opportunities.

The "Hot Sauce" Analogy: Discover how to identify overlooked products or services that can deliver high profits with minimal pricing sensitivity.

Unexercised Pricing Power: How to unlock hidden revenue by testing and refining your pricing strategy.

Role-Playing for Success: How procedural memory and consistent practice can transform your sales team's confidence and results.

Bottom Line

This episode is your ultimate guide to fearless pricing, equipping you with the tools and mindset to boost profitability and set yourself apart from the competition. Don't miss the chance to learn from Casey's expertise and take your business to the next level!

Click play, take notes, and start commanding the value your business deserves. Don't let fear control your profits—listen now to gain the confidence and strategies you need to succeed.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

1:44 - Trace asks intriguing questions about the price of everyday items like gas and hot sauce to set the stage for a deeper discussion on pricing

02:23 - Events for Water Professionals

04:20 - Water You Know with James McDonald

05:35 - Interview with Casey Brown, speaker, founder of Boost Pricing, and the author of the newly released book 'Fearless Pricing'

13:05 - How small discounts can devastate your bottom line

32:23 - Why debriefing every deal is critical for refining your pricing strategy

33:41 - The "Hot Sauce Analogy"

45:00 – Final Thoughts and Takeaways

Quotes

"We can't know, unless we try. The world is your Petri dish. "- Casey Brown

"The how is training and coaching and concepts; the why is rotted in the mission to help people who are excellent be paid like they're excellent." - Casey Brown

"We can't fix pricing or profitability through calculation. We must address the biggest obstacle to success, which is FEAR." - Casey Brown

"Pricing is generally the area of greatest fear and greatest discomfort." - Casey Brown

"In absence of financial pricing integrity, unearned discounts hurt trust." - Casey Brown

"The way to get comfortable doing something uncomfortable is to practice it." - Casey Brown

"Every business has hot sauce and gasoline—products where pricing sensitivity varies drastically. Identify yours." – Casey Brown

Connect with Casey Brown

Phone: 614-679-7999

Email: [email protected]

Website: www.Caseybrown.com

LinkedIn: https://www.linkedin.com/in/caseybrownboost/

Subscribe to Casey Brown's Newsletter: https://www.boostpricing.com/signup

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned

Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins

They Ask You Answer by Marcus Sheridan

Outlive by Peter Attia

Essentialism by Greg McKeown

The Psychology of Money by Morgan Housel

Fearless Pricing by Casey Brown

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

363 Pricing Boost: Get Paid Well For Your Excellence with Casey Brown

The 7 Habits of Highly Effective People by Stephen R. Covey

Water You Know with James McDonald

Question: What is the conversion between parts-per-million and milligrams per Liter?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"Water is a limited resource, and in this refinery, every gallon saved is a win for sustainability." – Juan Meneses

Water is a critical resource in industrial operations, and improving efficiency is a top priority for many companies. In this episode of Scaling UP! H2O, returning guest Juan Meneses, District Manager at Nalco Water, an Ecolab Company, discusses how a Western refinery optimized its water footprint using advanced treatment technologies.

This episode is packed with insights on water conservation strategies, sustainability goals, and the role of advanced monitoring technologies like 3D TRASAR in maximizing operational efficiency while minimizing environmental impact.

Key Topics Covered:

The Challenges of Water Usage in Refineries

This refinery faced rising water costs and increasing sustainability pressures. With water sourced from the city, costs were projected to rise by 5% annually, with wastewater discharge costs climbing even faster. Finding ways to reduce water consumption while maintaining efficiency was a top priority.

Optimizing Cooling Towers for Maximum Water Efficiency

Cooling towers presented a key opportunity for conservation. The team aimed to increase cycles of concentration to reduce water waste without compromising system integrity. By using 3D TRASAR technology, they monitored real-time conditions, allowing precise adjustments to prevent scaling and corrosion.

Implementing Smart Water Treatment Strategies

To sustain higher cycles, the refinery introduced dual cathodic inhibitors and high-charge polymers, enhancing corrosion and scale control. pH adjustments ensured effective biocide performance while maintaining system reliability. This strategic shift allowed for significant reductions in water and chemical use.

Results and Lessons Learned

By increasing cycles from 5.5 to 9.3, the refinery saved 52 million gallons of water annually while cutting wastewater discharge and chemical consumption. The biggest takeaway? Real-time monitoring and proactive pH control are essential for maintaining efficiency at higher cycles.

Best Practices for Industrial Water Optimization

Collaboration between plant operators and water treatment professionals is key. Regular monitoring, data-driven decision-making, and advanced automation tools can help refineries maximize efficiency while meeting sustainability goals.

Water conservation is good for business and the environment. Could your facility save millions of gallons? Explore advanced water treatment strategies today. Learn more at ScalingUpH2O.com.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:14 – Upcoming Events for Water Treatment Professionals

08:02 – Water You Know with James McDonald

10:20 – Interview with returning guest Juan Meneses, District Manager at Nalco Water about Western Refinery Water Efficiency

11:06 – The biggest water challenges faced by the refinery

12:11 – Strategies for optimizing water footprint and sustainability goals

14:07 – How 3D TRASAR and modeling software improve water efficiency

24:50 – Water savings achieved: 52 million gallons saved

29:21 – Best practices for communicating water optimization goals

Quotes

"The way that we can reduce water in the cooling tower is to increase cycle of concentration." – Juan Meneses

"A good implementation of this project, if you can, with good and advanced monitoring and automation. You can optimize your chemical treatment by modeling the condition." - Juan Meneses

"About the teamwork, foster collaboration and communication with the customer are key component of that and focus on sustainability." - Juan Meneses

Connect with Juan Meneses

Phone: 337.309.9619

Email: [email protected]

Website: Reinventing the Way Water is Managed | Nalco Water

LinkedIn: Juan A. Meneses | LinkedIn

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned

CH 2029 Western Refinery Optimizes Water Footprint Using 3D Trasar Technology for Cooling Modeling Tools paper

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition: Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler

Good Profit: How Creating Value for Others Built One Of The World's Most Successful Company by Charles Koch

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey (Author), Chris McChesney (Author), Jim Huling (Author)

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

IWC (International Water Conference)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

405 Cooling Water Innovation: Harnessing Wastewater for Sustainability

164 The One With Chris McChesney

Water You Know with James McDonald

Question: What effect will the water temperature have on softener backwash during regeneration?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

What gets measured gets improved. But without a process, how do we know what to improve?

In this brand-new episode, Trace Blackmore, the host of Scaling UP! H2O Podcast and the CEO and Founder of Blackmore Enterprises, dives deep into the power of processes in industrial water treatment. Learn why creating and documenting processes is essential for consistency, collaboration, and success. Hear Trace's personal journey of process discovery, practical steps for implementation, and how processes can make your work more efficient and fun. Plus, a new "Water You Know" segment by James McDonald challenges your water treatment knowledge. Don't miss this insightful episode filled with actionable takeaways!

Trace Blackmore introduces the value of processes, sharing his love for procedures and why they are vital for the industrial water treatment community. From his early experiences at McDonald's to his current role, Trace illustrates how processes drive consistency and success.

The Power of Processes in Water Treatment Discover how processes are the backbone of efficiency in the water treatment industry, guiding consistency and measurable improvements across daily tasks and large-scale operations.

A Practical Framework for Success Learn actionable steps to create, document, and refine processes that save time, enhance accuracy, and drive collaboration within your team or solo operations.

Lessons from Episode 397: Categorizing for Clarity Explore Trace's approach to categorizing and establishing testing procedures, from Episode 397, and see how small tweaks can yield significant efficiency gains.

From McDonald's to Water Treatment: The Art of Rigor Trace shares personal anecdotes from his first job at McDonald's, revealing how the company's focus on procedural rigor inspired his passion for creating and following efficient workflows.

Behind the Scenes of Scaling Up H2O Get a rare glimpse into the processes that power the Scaling Up H2O podcast. From pre-recording preparation to publishing episodes, see how structured workflows ensure quality and consistency.

Why Everyone Needs Procedures—Even Solo Professionals Trace busts the myth that procedures are only for teams. Learn how structured processes can help solo professionals work smarter, not harder, and achieve consistent results every time.

Trace emphasizes that processes are the backbone of success in water treatment and other industries. He encourages listeners to take actionable steps in documenting one procedure this week and to celebrate improvements.

Processes transform chaos into clarity. By embracing structured methods, you not only improve operations but also create opportunities for growth and collaboration.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps 04:37 -The power of sharing ideas at water industry events. 08:13 - Water You Know with James McDonald 10:51 - Trace's love for procedures and his McDonald's experience. 16:49 - The importance of measuring processes for improvement. 28:28 - Steps to create and document a process. 46:27 - Closing thoughts: Processes bring fun and efficiency to the workplace.

Quotes "Because of my love of procedures, I've been able to create things and enlist the help of others to work collaboratively, ensuring we're all on the same page" - Trace Blackmore

Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O

Click HERE to Download Episode's Discussion Guide

Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 398 Water Treatment Project Success: Essential Steps for New Facilities and Expansions 397 Pinks and Blues: How to look at your tests

Water You Know with James McDonald Question: At atmospheric pressure, a pound or kilogram of water that is converted to steam will expand by approximately how many times?

2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

What if the moments we consider mundane or accidental hold the power to reshape our lives?

In this week's Scaling UP! H2O Podcast, we welcome back Adam Tank, water industry leader and author of Luck by Design. Known for his thought-provoking insights and transformational ideas, Adam takes us on a journey to uncover how intentionality and awareness can turn everyday moments into catalysts for success. Whether you're navigating career choices or striving for personal growth, this episode is your roadmap to designing the life you've always wanted.

In this candid and engaging conversation, Adam shares the inspiration behind Luck by Design, a book that reveals how seemingly small moments—what he calls "catalyst moments"—can create a ripple effect of positive change. He opens up about his own transformative experiences, including a fateful missed bus stop in Rio that changed his career path forever. Through his stories, Adam challenges us to look closer at our own lives and recognize the opportunities hiding in plain sight.

This episode reminds us that success isn't a matter of chance—it's a matter of choice. Whether it's writing a life-changing postcard, stepping out of your comfort zone, or simply taking a moment to reflect, small, intentional actions can create lasting impact. And as Adam's journey shows, the connections we nurture and the opportunities we embrace shape not just our lives, but the lives of those around us.

Your next big opportunity might already be in front of you—it's up to you to see it, seize it, and act on it. In this episode, Adam Tank proves that designing your own success is less about waiting for luck and more about creating it. Are you ready to take charge of your moments?

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps 01:36 - Trace Blackmore shares Valentine's Day origin and learning takeaway 03:03 - Upcoming Events for Water Treatment Professionals 07:09 - Interview with Adam Tank, co-founder and chief customer officer at Transcend, water industry leader and author of Luck by Design 27:16 - Adam discusses the "chapstick moment" and how small moments can lead to life-changing decisions 55:10 - Water You Know with James McDonald

Quotes "These catalyst moments have tremendous power to help you achieve remarkable things in life." – Adam Tank "The sum of your life is the quality of the relationships you build." – Adam Tank "It's not about what happens to you, but what you choose to do with it." – Adam Tank "A small act, like sending a postcard, can have ripple effects beyond what you can imagine." – Trace Blackmore Connect with Adam Tank Phone: 913-940-4381 Email: [email protected] Website: Transcend | Design Automation Software for Critical Infrastructure ThinkTank | Adam Tank LinkedIn: https://www.linkedin.com/in/adamtank/

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned Luck By Design: The Science And Serendipity Of A Well-Lived Life by Adam Tank Think And Grow Rich: The Secret To Wealth Updated For The 21st Century by Napoleon Hill

Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 001 A New Podcast for Water Treaters 181 The One Where Water Geeks Talk About Social Media 279 The One With the 'Water We Talking About?' Hosts 343 Master Water Marketing with Adam Tank

Water You Know with James McDonald Question: What is the proper regeneration sequence of operation for a co-current regenerated sodium zeolite softener system?

2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

"The only way you really know what you want to do is by learning more about it." - Mark Lewis

Welcome back to Scaling UP! H2O as we dive into the second part of our conversation with Mark T. Lewis, Certified Water Technologist of Southeastern Laboratories, Inc. and business leader who shares invaluable insights for thriving in your career and business.

In this continuation of our "Eight Tips for Business Management - Essential Strategies" series, Mark and Trace unpack the strategies that have shaped their professional success, offering advice that's as practical as it is impactful. Whether you're managing stress, building trust within your team, or strategizing how to level up your skills, this episode is full of actionable takeaways.

In Part 2, Mark covers:

• The Power of Continuous Learning: Why attending AWT Technical Training Seminars should be a priority and how to pitch the value to your employer.
• Building Trust as a Leader: Insights from Stephen Covey's Speed of Trust to help you streamline operations and foster stronger relationships.
• Stress Management for Professionals: Simple, yet effective ways to navigate challenges, from journaling to maintaining healthy habits.
• The CWT Advantage: How becoming a Certified Water Technologist can open doors in the water treatment industry—and tips for overcoming exam anxiety.

Mark also shares candid stories from his decades-long career, revealing the lessons he's learned from both triumphs and setbacks. Plus, Trace adds his own perspective on mentorship, community, and how to stay inspired in a constantly evolving industry.

Bottom Line

The conversation with Mark Lewis underscores one powerful truth: success in business and life starts with intentional action. Whether it's committing to continuous learning, fostering trust within your network, or mastering stress management, the tools to elevate your career are within your reach. Mark reminds us that the best investment you can make is in yourself, and when you couple that with strong community connections and an eagerness to learn, the possibilities are endless.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:04– Continuation of Interview with Mark Lewis, Certified Water Technologist, on tips on business management – essential strategies.

03:16 – Upcoming Events for Water Professionals

05:58 – Water You Know with James McDonald: Industrial water treatment trivia

14:56 – Importance of time management and self-management for reducing stress

17:11 – Mark's tips for stress management and staying motivated through challenges

19:23 – The role of mentorship and community in professional growth

22:14 – Why you should consider becoming a Certified Water Technologist (CWT)

45:31 – Bottom line: Taking actionable steps to advance your career

Quotes

"You should always have something to offer." - Randy Pausch's The Last Lecture Book

"Have the courage to ask." - Trace Blackmore

"Tomorrow can be a better day if you let it." - Mark Lewis

"One of the most valuable resources is a mentor." - Mark Lewis

Connect with Mark Lewis

Phone: 704.322.5406

Email: [email protected]

Website: https://www.selaboratories.com/

LinkedIn: linkedin.com/in/mark-lewis-01a3b56

Guest Resources Mentioned

Speed of Trust by Stephen M.R. Covey

The Last Lecture by Randy Pausch

Scaling UP! H2O Resources Mentioned

AWT (Association of Water Technologies)

Audible (free month with this link)

Scaling UP! H2O Academy video courses

Submit a Show Idea

The Rising Tide Mastermind

404 Eight Tips for Business Management: Part 1 – Essential Strategies

The Five Minute Journal

Water You Know with James McDonald

Question: Which scale will effervesce when exposed to concentrated hydrochloric acid? Magnesium Silicate, Calcium Carbonate, or Calcium Phosphate?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.