Scaling Up

So much of our growth happens in the dark. We often think the magic is going to happen in the light of day, where it's obvious, where the world is celebrating us, when the spotlight is on us, when we are getting our big wins. But so much of my own experience has shown me that true creation and mastery happens in the dark, when no one else can see you or celebrate you. It’s the work you do in the dark of the morning while the world still sleeps, the work you do late at night after the kids are in bed and the house is finally quiet, the work that you do in the middle of the night because you just can’t get that thought out of your head… This is when all the greatness happens.

SHOWNOTES: www.elizabethhartke.com/podcast/078

So much of our growth happens in the dark. We often think the magic is going to happen in the light of day, where it's obvious, where the world is celebrating us, when the spotlight is on us, when we are getting our big wins. But so much of my own experience has shown me that true creation and mastery happens in the dark, when no one else can see you or celebrate you. It’s the work you do in the dark of the morning while the world still sleeps, the work you do late at night after the kids are in bed and the house is finally quiet, the work that you do in the middle of the night because you just can’t get that thought out of your head… This is when all the greatness happens.

SHOWNOTES: www.elizabethhartke.com/podcast/078

Okay, homies, it’s time for a pep talk! I hear this same phrase all the time: “I’ve tried everything!” I’m calling B.S. on it. And in this episode, I’m telling you why!

If you are a business owner, you obviously want to see the needle move. You want to make more money, you want to bring in the right clients, you want to grow your social media following… There are so many different avenues to take that can help you and your biz grow!

When you say “I have tried everything!” -- that's really not the case. You haven't tried everything. You’ve tried a lot of things, sure! You've worked hard, you've put in effort, you have spun your wheels, but you haven't found the things that are going to move the needle for you.

Likely, a lot of this has to do with your mindset. I see this same mistake in both new and seasoned business owners alike. You could be in business for 20 years and still say that phrase! But it’s time to cut the cord from that way of thinking because it isn’t serving you. You are here to level up. You are here to go to new heights.

Start tracking your efforts, open up your mind to pivoting, seek out a mentor, and make sure you are consuming content that is serving you and causing you to grow.

You haven’t tried everything. You just haven’t found the right thing. Keep searching for it, and keep Scaling Up!

SHOWNOTES: www.elizabethhartke.com/podcast/077

You've likely just binged on the last two incredible episodes with the lovely Shannon Lutz since this is Part Three of our three-part series. If you haven't done that yet, you need to! 

Part One, episode 74, was all about Magnetic and High-Converting Content. How do you create it? How does it work in your favor? 

Part Two, episode 75, was all about breaking down Instagram Psychology and Strategy for Your Business. How can you leverage stories and Instagram as a whole for your business? We dove deep into the tips, tricks, hashtag strategies, all the things you want to know. 

This episode is getting right to the pinnacle of all things online business. Part Three is all about how to Launch and Sell Out Your Programs, Services, and Offers. This is gold. If you want straight up tactics, a game plan to launch your offers and have ideal customers banging down your door, converting like gangbusters... Shannon and I, we've got you on this one.

In This Episode, We Chat About:

• Building Your Product Offering

• Prepping for Your Launch

• Launching Your Offers

• Should You Use Ads with your Launches?

• Live Vs. Evergreen Launches

• What Should DM’s Look Like During Launch Week?

• What to Do Right After Completing Your Launch

• Letting Your Enthusiasm Show!

SHOWNOTES: www.elizabethhartke.com/podcast/076

This episode is part two of a three-part series with the lovely creator of The Social Bungalow, Shannon Lutz. Last week Shannon and I dove into how to create magnetic and high converting content. Basically the key to your success. 

Today we are getting deep into the nitty gritty of Instagram...ever heard of it?? Specifically: how to leverage Instagram stories, the tried and true methods to connect more deeply with your ideal customer and make it more likely that they'll want to work with you. We’re talking about everything from hashtags to collaboration strategies along with all the IG marketing strategies you need to boost your engagement, feel confident in how you're growing your business and, most importantly, the fundamental strategies that never change.

If you're doing these things through and through, even when algorithms change, you are going to be growing a very strong business utilizing this platform. 

We chat about:

• The foundational concepts of Instagram
• The ideal number of IG stories
• Variety in story content
• What's up with highlights?
• Creating an impactful IG bio
• Hashtag tips
• Generating engagement

SHOWNOTES: www.elizabethhartke.com/podcast/075

Sweet Lord Almighty, I don't even know how to begin to express my level of excitement for what's about to go down! We wanted to start off season two of Scaling Up hella strong, and my mind immediately went to marketing legend, Shannon Lutz. I adore this girl so much and know she's going to light up your life with so much joy and insane business marketing knowledge that we decided to kick off season two with a three-part series with Shannon.

Part 1 of this series is all about how to create magnetic and high converting content, which is essentially the key to attracting the right people into your business who actually want to pull out their card and pay you.

We chat about:

• Really Good (Free) Content is King
• The Best Platform for Sharing Content
• Best Practices for Instagram
• How Shannon Batches Phenomenal Content
• What We Should Post About

SHOWNOTES: www.elizabethhartke.com/podcast/074

What would be the perfect way to kick off our second season? Well, how about the topic that I truly believe will shift us all from spinning our wheels and hustling in pursuit of vision to actually living it? All the successes, all the wins, all the income growth, the joy, the purpose, the passion--it all lies in the shift from one question to another: from “What do I need to do?” to “Who do I need to become?”

Trust me, this works. This is not “woo woo” stuff, this is the real deal. It's going to get tactical, I promise. 

You are probably like me. You want tactics, you want structure, you want a game plan. You want the how tos. I get it. Just please get your notebook out and stay with me in this episode. Even if it feels outside of your comfort zone. I promise we will work our way from big picture into specificity so you can apply the actual tactics to make this next thing come to life. All right?

SHOWNOTES: www.elizabethhartke.com/podcast/073

What would be the perfect way to kick off our second season? Well, how about the topic that I truly believe will shift us all from spinning our wheels and hustling in pursuit of vision to actually living it? All the successes, all the wins, all the income growth, the joy, the purpose, the passion--it all lies in the shift from one question to another: from “What do I need to do?” to “Who do I need to become?”

Trust me, this works. This is not “woo woo” stuff, this is the real deal. It's going to get tactical, I promise. 

You are probably like me. You want tactics, you want structure, you want a game plan. You want the how tos. I get it. Just please get your notebook out and stay with me in this episode. Even if it feels outside of your comfort zone. I promise we will work our way from big picture into specificity so you can apply the actual tactics to make this next thing come to life. All right?

SHOWNOTES: www.elizabethhartke.com/podcast/073

You've likely just binged on the last two incredible episodes with the lovely Shannon Lutz since this is Part Three of our three-part series. If you haven't done that yet, you need to! 

Part One, episode 74, was all about Magnetic and High-Converting Content. How do you create it? How does it work in your favor? 

Part Two, episode 75, was all about breaking down Instagram Psychology and Strategy for Your Business. How can you leverage stories and Instagram as a whole for your business? We dove deep into the tips, tricks, hashtag strategies, all the things you want to know. 

This episode is getting right to the pinnacle of all things online business. Part Three is all about how to Launch and Sell Out Your Programs, Services, and Offers. This is gold. If you want straight up tactics, a game plan to launch your offers and have ideal customers banging down your door, converting like gangbusters... Shannon and I, we've got you on this one.

In This Episode, We Chat About:

• Building Your Product Offering

• Prepping for Your Launch

• Launching Your Offers

• Should You Use Ads with your Launches?

• Live Vs. Evergreen Launches

• What Should DM’s Look Like During Launch Week?

• What to Do Right After Completing Your Launch

• Letting Your Enthusiasm Show!

SHOWNOTES: www.elizabethhartke.com/podcast/076

Okay, homies, it’s time for a pep talk! I hear this same phrase all the time: “I’ve tried everything!” I’m calling B.S. on it. And in this episode, I’m telling you why!

If you are a business owner, you obviously want to see the needle move. You want to make more money, you want to bring in the right clients, you want to grow your social media following… There are so many different avenues to take that can help you and your biz grow!

When you say “I have tried everything!” -- that's really not the case. You haven't tried everything. You’ve tried a lot of things, sure! You've worked hard, you've put in effort, you have spun your wheels, but you haven't found the things that are going to move the needle for you.

Likely, a lot of this has to do with your mindset. I see this same mistake in both new and seasoned business owners alike. You could be in business for 20 years and still say that phrase! But it’s time to cut the cord from that way of thinking because it isn’t serving you. You are here to level up. You are here to go to new heights.

Start tracking your efforts, open up your mind to pivoting, seek out a mentor, and make sure you are consuming content that is serving you and causing you to grow.

You haven’t tried everything. You just haven’t found the right thing. Keep searching for it, and keep Scaling Up!

SHOWNOTES: www.elizabethhartke.com/podcast/077