Before You Buy or Sell a Business

Scaling With Heart: How a Pet Industry CEO Built Purpose, Profit & 200+ Franchise Locations | Ep. 48


Listen Later

In this episode, Jared Johnson sits down with Michael Seitz, CEO & Chairman of EarthWise Pet, for a wide-ranging conversation on entrepreneurship, franchising, M&A strategy, and what it really takes to build and scale a brand in a mission-driven industry.

Michael shares how growing up in a family business shaped his values, how almost becoming a dentist led him back to his entrepreneurial roots, and the hard-earned lessons behind buying 42 stores in a single day. Whether you’re a first-time buyer, seasoned operator, or just curious about franchising from the inside out—this one is packed with insight.


Episode Highlights

[00:07:30] — The power of asking better questions early in your career

[00:13:00] — Why unit-level economics are the heartbeat of franchising

[00:23:00] — Why buyers need to focus on trailing 12 months, not just historical EBITDA

[00:29:00] — What EarthWise looks for in new franchisees (hint: it’s not just the money)

[00:33:30] — Advice to 20-somethings considering their first acquisition

[00:36:00] — The #1 mistake most sellers make—and how to avoid it

[00:38:00] — What really keeps a founder going after decades in the game


Connect with Michael
  • Learn more about EarthWise Pet: earthwisepetfranchise.com
  • Find Michael on LinkedIn: Michael Seitz, CEO

More from Jared


If you have questions for Jared, visit: https://jaredwjohnson.com


DISCLAIMER: The views and opinions expressed in this program are my own and/or those of my guests. They do not necessarily reflect the views or positions of my employer.



...more
View all episodesView all episodes
Download on the App Store

Before You Buy or Sell a BusinessBy Jared W. Johnson

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

14 ratings


More shows like Before You Buy or Sell a Business

View all
Motley Fool Money by The Motley Fool

Motley Fool Money

3,207 Listeners

BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,782 Listeners

Rental Income Podcast With Dan Lane by Rental Income Podcast

Rental Income Podcast With Dan Lane

831 Listeners

Built to Sell Radio by John Warrillow

Built to Sell Radio

212 Listeners

Real Estate News: Real Estate Investing Podcast by Kathy Fettke / RealWealth

Real Estate News: Real Estate Investing Podcast

564 Listeners

Lifetime Cash Flow Through Real Estate Investing by Rod Khleif

Lifetime Cash Flow Through Real Estate Investing

1,410 Listeners

Founders by David Senra

Founders

1,976 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,398 Listeners

My First Million by Hubspot Media

My First Million

2,647 Listeners

Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

Acquisitions Anonymous - #1 for business buying, selling and operating

241 Listeners

Acquiring Minds by Will Smith

Acquiring Minds

252 Listeners

On The Market by BiggerPockets

On The Market

901 Listeners

The BetterLife Podcast by Brandon Turner and Cam Cathcart

The BetterLife Podcast

847 Listeners

Moneywise by Hampton

Moneywise

650 Listeners

BigDeal by Codie Sanchez

BigDeal

760 Listeners