Why would a guy specializing in excavation and land clearing decide to focus solely on equestrian arenas?

In this episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Scott Macdonald, owner of Elite Arena Solutions and 10 Point Land Management, to talk about the power of niching down in business.

Scott shares how he went from general excavation and land clearing to becoming a go-to expert in equestrian arena construction—and why attention to detail is everything in this industry.

Key Insights:

✅ Focusing on a niche can change everything – Scott explains why shifting from general excavation to equestrian arenas helped him build a high-demand, word-of-mouth business.

✅ The science behind a proper arena – Why drainage, compaction, and footing blend are critical for the safety of horses and riders.

✅ Why precision matters in excavation – The smallest grading errors can cause major issues in an equestrian arena. Scott shares how he uses 2D and 3D laser grading to get it right every time.

✅ Growing a business without a website – Scott’s work speaks for itself. Learn how he built a successful business with little online presence.

✅ Giving back through equine therapy – Scott shares his work with rehabilitation arenas that serve individuals with disabilities.

Why This Episode Matters:

For excavation professionals, contractors, and business owners, this episode is packed with real-world advice on scaling your business by specializing. Whether you’re looking to refine your services or understand the high standards of equestrian arena construction, Scott’s insights are worth tuning in for.

🔗 Connect with Success:

👉 Visit Elite Arena Solution’s Facebook Page: https://www.facebook.com/profile.php?id=61554063113605

👉Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

Join us next week as we bring you more insights from professionals shaping the excavation industry!