Welcome to the Scottish Watches Podcast Episode 747!

In this episode, we welcome back a returning guest who needs little introduction: Andrew Morgan. Formerly of WatchFinder and now two years on from starting Andrew Morgan Watches.

Since striking out on his own, his career has evolved far beyond YouTube, spanning brand strategy, creative direction, campaign development, and storytelling for some of the most exciting names in the industry.

We cover everything from the realities of building a business in turbulent market conditions, the changing landscape of YouTube and digital media, and how watch brands are either thriving or failing in today’s environment, through identity, clarity, and storytelling.

We discuss his behind-the-scenes work with brands such as Studio Underdog, Fears, and H. Moser & Cie., including the highly regarded Studio Underdog × Fears Manhattan launch, as well as campaign and storytelling work that many viewers may not even realise he was involved in, as well as the strategic mistakes and successes shaping the industry right now.

Click here to read along and see the photos in our show notes as you listen – http://www.scottishwatches.co.uk/2026/01/27/scottish-watches-podcast-747-andrew-morgan-lets-rip/

Fears x Studio Underdog The Manhattanhttps://www.instagram.com/p/DPBx4I3iOCZ/ 

Scottish Watches Podcast #746: LVMH Watch Week Winners Plus The Latest Watch NewsScottish Watches Podcast #740: Welcome to 2026 – Our Watch Year In ReviewScottish Watches Podcast #731: Our Dubai Watch Week Debrief!

Scottish Watches Podcast #732: Our Dubai Watch Week 2025 Debrief Deux!https://www.instagram.com/reel/DO58nmgjuo4/ https://www.instagram.com/reel/DPEPyYQDc_j/ 

Andrew Morgan Watches | The Talking HandsAndrew is wearing his No Date Rolex Submariner 124060.

Rikki is wearing the Studio Underdog x Fears MimosaStudio Underd0g x Fears – Mim0sa Watch – Exclusive Launch Interview With Rich and NicholasLive from 9am GMT Saturday 24th on this link :

https://wallaceallan.co.uk/

Red KomodoOmega Speedmaster Moonwatch Professional 3861 caliber.Omega Speedmaster Calibre 321Omega Seamaster Planet Ocean 600MOmega Seamaster Diver 300MOmega Seamaster Diver 300M No Date.Omega Seamaster RailmasterRolex Air KingRolex ExplorerAnomaF.P. JurneTAG Heuer Formula 1 Solargraph TAG Heuer Monaco Split-Seconds Chronograph Air 1

MoonSwatch.Thank you for listening! Do you have any ideas? Please email us using the contact form.

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The post Scottish Watches Podcast #747 : Andrew Morgan Lets Rip appeared first on Scottish Watches.