In Depth

Scrappy tactics and a huge post-COVID pivot | Owner’s unconventional journey to product-market fit | Adam Guild (Co-founder and CEO of Owner)


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Adam Guild is the co-founder and CEO at Owner, an online food ordering system for independent restaurants. Within a year, Owner went from being about to run out of money to having hundreds of customers. Last year, they raised a $33M Series B.

Adam’s entrepreneurial journey began as a teenager when he built a successful Minecraft server, which led him to drop out of high school to become a founder. His passion for helping small businesses was sparked by his mom’s struggles running a dog grooming shop, which led him to launch the early iteration of Owner.

--

In today’s episode, we discuss:

  • How working with a small business kickstarted Owner
  • Adam’s unusual outbound strategy
  • Why the pandemic accelerated Owner’s success
  • How Owner’s pivot led to “hyperbolic” product-market fit
  • The two qualities Adam looks for in new hires
  • --

    Referenced:

    • Alex Bard: https://www.linkedin.com/in/alexbard/
    • Dean Bloembergen: https://www.linkedin.com/in/deanbloembergen/
    • Guisados: https://www.guisados.la/
    • HubSpot: https://www.hubspot.com/
    • Jack Altman: https://www.linkedin.com/in/jackealtman/
    • Kimbal Musk: https://www.linkedin.com/in/kimbalmusk/
    • Modern Restaurant Management: https://modernrestaurantmanagement.com/
    • Naval Ravikant: https://www.linkedin.com/in/navalr/
    • Neil Patel: https://www.linkedin.com/in/neilkpatel/
    • Peter Thiel: https://www.linkedin.com/in/peterthiel/
    • P.F. Chang's: https://www.pfchangs.com/
    • Sean Rad: https://www.linkedin.com/in/seanrad/
    • Thiel Fellowship: https://thielfellowship.org/
    • Tim Ferriss: https://www.linkedin.com/in/timferriss/
    • Y Combinator: https://www.ycombinator.com/
    • --

      Where to find Adam:

      • LinkedIn: https://www.linkedin.com/in/adamharrisonguild/

      --

      Where to find Brett:

      • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
      • Twitter/X: https://twitter.com/brettberson

      • Where to find First Round Capital:

        • Website: https://firstround.com/
        • First Round Review: https://review.firstround.com/
        • Twitter/X: https://twitter.com/firstround
        • YouTube: https://www.youtube.com/@FirstRoundCapital
        • This podcast on all platforms: https://review.firstround.com/podcast
        • --

          Timestamps:

          (00:00) Intro

          (01:29) Adam’s first business

          (04:15) The transition from Minecraft to Owner

          (05:58) The dark side of the gaming industry

          (14:20 Adam’s scrappy strategy to landing his first customers

          (16:52) The COVID pivot

          (21:31) The quest to find product-market fit

          (30:53) What actually worked to get new customers

          (36:03) Inside Owner’s explosive growth

          (46:41) How Owner secured its crucial first round of funding

          (53:34) The bet on going multi-product

          (64:28) What Adam wishes he knew at 17

          (76:22) Sales-led vs. product-led growth

          ...more
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