Want to turn every open house into a conversion machine? Ed shares scripts, tech, and systems that make it happen.Ed shared a deep dive into converting open house leads, implementing digital sign-ins, and offering off-market systems to attract clients. He introduced a structured schedule for open houses and discussed leveraging marketing tools like flyers and local resources. He also launched "WhatWouldEdSay.com" for script assistance and resolved technical issues related to the platform.