Ed Lane led a “Scripting Friday” session focused on helping agents navigate holiday season real estate opportunities. He emphasized that the end of the year can be an ideal time for buyers, with motivated sellers, reduced competition, and favorable negotiating conditions. Ed encouraged agents to create urgency without pressure by highlighting benefits like potential tax deductions, flexible closing dates, and locking in current interest rates before the spring market surge. He also discussed smart negotiation tactics—advising agents to analyze each property individually, avoid lowball offers, and focus on crafting win-win terms. Ed reminded attendees that successful holiday deals come from education, empathy, and helping clients see both the emotional and financial advantages of acting now.