In a market where uncertainty can derail deals, Ed shares his proven strategies for keeping clients informed, engaged, and confident. From tackling extended listings and price reduction conversations to leveraging motivated seller opportunities, this session is packed with actionable scripts and market insights. You’ll also get Ed’s take on why waiting for lower interest rates can cost buyers more in the long run, plus how to use price bracketing and staged price reductions to win both offers and client trust. 🔥 Key Takeaways:<ul><li>Consistent Communication: Why weekly seller updates prevent assumptions and build trust.</li><li>Extended Listing Strategy: When to reduce price—and why patience pays off.</li><li>Motivated Seller Tactics: Using 2-1 buy-downs and opportunity cost math to help buyers act now.</li><li>Valuation Precision: How to handle overinflated property valuations with facts and market logic.</li><li>Rate Reality Check: Why chasing lower interest rates often backfires for buyers.</li><li>Two-Step Price Reductions: Keep sellers hopeful while adjusting to market feedback.</li><li>Price Bracketing: Avoid “$6,999” gimmicks—round strategically to widen buyer reach.</li><li>Extra Tool: Access Ed’s custom GPT for on-demand real estate advice at whatwouldedsay.com.</li></ul>

In a market where uncertainty can derail deals, Ed shares his proven strategies for keeping clients informed, engaged, and confident. From tackling extended listings and price reduction conversations to leveraging motivated seller opportunities, this session is packed with actionable scripts and market insights. You’ll also get Ed’s take on why waiting for lower interest rates can cost buyers more in the long run, plus how to use price bracketing and staged price reductions to win both offers and client trust. 🔥 Key Takeaways:Consistent Communication: Why weekly seller updates prevent assumptions and build trust.Extended Listing Strategy: When to reduce price—and why patience pays off.Motivated Seller Tactics: Using 2-1 buy-downs and opportunity cost math to help buyers act now.Valuation Precision: How to handle overinflated property valuations with facts and market logic.Rate Reality Check: Why chasing lower interest rates often backfires for buyers.Two-Step Price Reductions: Keep sellers hopeful while adjusting to market feedback.Price Bracketing: Avoid “$6,999” gimmicks—round strategically to widen buyer reach.Extra Tool: Access Ed’s custom GPT for on-demand real estate advice at whatwouldedsay.com.

"Scripting: How to Say What You Need...to Get What You Want! Tough Conversation in a tough market" | Ed Laine | S20 E29

Agent Power Huddle is a daily jump-start giving you all the tools you need to create an amazing real estate career. Join us as our revolving group of industry-leading hosts covers everything from marketing to mindset, strategies and techniques to help you grow your real estate business. Weekly schedule: Mindset Monday starts every week with powerful tools to build your confidence and sharpen your focus. Hosted by Susan Johnson and Theautis Persons, who have both run real estate brokerages, trained thousands of agents, and channel their abundant energy and mindset into their high volume sales teams. Tactical Tuesday is led by Jesse Zagorsky who trains on Advanced Sales Techniques, Business Strategy, Technology and Marketing. You'll get action items you can employ in your business right away. Wednesdays are currently hosted by Oggie Penev, who created a highly leveraged real estate sales business selling 100’s of homes a year, while also purchasing, wholesaling and flipping a large volume of investment properties. Oggie brings his systematic approach to growing and scaling your business. Guest Hosts for the rest of the week include some of the top minds in the Real Estate industry, who focus on taking big ideas and breaking them down into bite-sized pieces. Agent Power Huddle is recorded as a daily webinar that is open to all agents at all companies. Designed for Team Members, Team Leaders, Solo Agents, and Broker/Owners alike. Whether you are brand new or have years in the business, our goal is to help you sell more houses in less time while creating the life you want! Affiliate Policy We do not accept any affiliate payments, sponsorships, endorsements or money from any vendors. We choose which tools, coaches, and platforms to support based on what's actually working in the industry today and creating a positive impact on agents’ lives.

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Agent Power Huddle is a daily jump-start giving you all the tools you need to create an amazing real estate career. Join us as our revolving group of industry-leading hosts covers everything from marketing to mindset, strategies and techniques to help you grow your real estate business.Weekly schedule:Mindset Monday starts every week with powerful tools to build your confidence and sharpen your focus. Hosted by Susan Johnson and Theautis Persons, who have both run real estate brokerages, trained thousands of agents, and channel their abundant energy and mindset into their high volume sales teams.Tactical Tuesday is led by Jesse Zagorsky who trains on Advanced Sales Techniques, Business Strategy, Technology and Marketing. You'll get action items you can employ in your business right away.Wednesdays are currently hosted by Oggie Penev, who created a highly leveraged real estate sales business selling 100’s of homes a year, while also purchasing, wholesaling and flipping a large volume of investment properties. Oggie brings his systematic approach to growing and scaling your business.Guest Hosts for the rest of the week include some of the top minds in the Real Estate industry, who focus on taking big ideas and breaking them down into bite-sized pieces.Agent Power Huddle is recorded as a daily webinar that is open to all agents at all companies. Designed for Team Members, Team Leaders, Solo Agents, and Broker/Owners alike. Whether you are brand new or have years in the business, our goal is to help you sell more houses in less time while creating the life you want!Affiliate PolicyWe do not accept any affiliate payments, sponsorships, endorsements or money from any vendors. We choose which tools, coaches, and platforms to support based on what's actually working in the industry today and creating a positive impact on agents’ lives.

Agent Power Huddle is a daily jump-start giving you all the tools you need to create an amazing real estate career. Join us as our revolving group of industry-leading hosts covers everything from marketing to mindset, strategies and techniques to help you grow your real estate business. Weekly schedule: Mindset Monday starts every week with powerful tools to build your confidence and sharpen your focus. Hosted by Susan Johnson and Theautis Persons, who have both run real estate brokerages, trained thousands of agents, and channel their abundant energy and mindset into their high volume sales teams. Tactical Tuesday is led by Jesse Zagorsky who trains on Advanced Sales Techniques, Business Strategy, Technology and Marketing. You'll get action items you can employ in your business right away. Wednesdays are currently hosted by Oggie Penev, who created a highly leveraged real estate sales business selling 100’s of homes a year, while also purchasing, wholesaling and flipping a large volume of investment properties. Oggie brings his systematic approach to growing and scaling your business. Guest Hosts for the rest of the week include some of the top minds in the Real Estate industry, who focus on taking big ideas and breaking them down into bite-sized pieces. Agent Power Huddle is recorded as a daily webinar that is open to all agents at all companies. Designed for Team Members, Team Leaders, Solo Agents, and Broker/Owners alike. Whether you are brand new or have years in the business, our goal is to help you sell more houses in less time while creating the life you want! Affiliate Policy We do not accept any affiliate payments, sponsorships, endorsements or money from any vendors. We choose which tools, coaches, and platforms to support based on what's actually working in the industry today and creating a positive impact on agents’ lives.

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"Scripting: How to Say What You Need...to Get What You Want! Tough Conversation in a tough market" | Ed Laine | S20 E29

"Scripting: How to Say What You Need...to Get What You Want! Tough Conversation in a tough market" | Ed Laine | S20 E29

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