What does it actually take to win on social at the biggest tournament in sport? 

In this opening episode of Scroll Stoppers - a new series from the Leaders Worth Knowing podcast exploring how to make an impact with digital content - Henry Breckenridge, Senior Content Manager at Leaders is joined by Ten Toes Founder & CEO Ben Weisfeld to unpack how the industry is gearing up for a World Cup like no other - driven by American culture and relentless competition for attention. 

From campaigns planned months in advance to the moments you simply can’t predict, this episode dives into what it really takes to create content that cuts through - and why speed, creativity and instinct matter more than ever.

Ten Toes Social Media Director Ella Jerman also joins to take you inside the content operation at the tournament - from building teams and workflows, to storytelling and why the content that flies is often the least polished… and the least expected.