Search News You Can Use - SEO Podcast with Marie Haynes

By Marie HaynesTechnology

Search News You Can Use - SEO Podcast with Marie Haynes episodes

September 02, 2020 August 24th Update, Bing Ranking Factors and SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible update August 24, 2020 - might be related to SERP features
Search Off the Record - info on indexing waves, the sandbox and crawl budget
Google has a new system for reporting bugs
How to see if a page has won or lost SERP features with SEMrush
Moz’s title tag experiments
Google ignores affiliate links
Also in Newsletter:
SEO Mythbusting on site migrations
Interesting info on whether you should change the “last updated date” when making minor changes
WordPress publishing a maintenance release to stop sites from breaking
How algorithms work
A new way to track core web vitals
Changes to scroll to text fragments
Local SEO - GMB attributes such as “women-led” or “black-owned” now appearing on desktop
A schema testing tool that is similar to Google’s
Chrome extension to spy on competitor’s GMB categories
This episode corresponds with newsletter episode 148: 
https://courses.mariehaynes.com/search-news-you-can-use/episode-148
(Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
Subscribe to the newsletter: https://Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
48 min
August 26, 2020 Possible Aug 17th Algorithm Update, the Value of a Wikipedia Page and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
August 17, 2020 - possible Google update
Do keywords in your url help with rankings?
The value of being in Wikipedia
SEMrush site crawls
Some nofollowed links may be passing signals now
Is it cloaking if you hide tracking pixels?
Google might need to reveal info about algo updates
Q&A: If a site that links to me gets sold and used as spam, will that hurt me?
Q&A: Why isn’t my site regaining rankings after removing an unnatural links manual action?
Q&A: Is it ok to have a link to product sales pages on an informational page?
Also in Newsletter:
Outreach tips from Rand Fishkin
How to recover your lost FAQ rankings
How to link directly to a section of text on a webpage
Local information on a page can help Google understand hreflang
Tips for using the Web Stories WordPress plugin
What does it mean if a page is not cached in Google?
Tips on how to produce location pages that are not doorway pages
Google certificates - equivalent of a college degree in Google’s eyes
New info on what may have caused the Google Sandbox effect
Bing shares how they use user engagement metrics
This episode corresponds with newsletter episode 147: https://courses.mariehaynes.com/search-news-you-can-use/episode-147
(Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
Subscribe to the newsletter: https://Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
50 min
August 19, 2020 Another Indexing Glitch, Search Console Insights and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Odd turbulence in the algo continues - Aug 15/16 glitch?
SEMrush Sensor tips
Fast pages to be labelled in Chrome
Search Console Insights beta
ScrollToText Fragments now appearing in GSC
What you need to know about using machine translated content
Does Google monitor sites that file a disavow?
Do outbound unnatural links manual actions hurt a site’s ability to rank?
Here’s why you may have lost rich snippets after the May 2020 Core Update
Possibly some local algo turbulence?
Some GMB listings are missing the website link
Also in NL:
Google on synonyms in search
New in GSC - AMP Signed Exchange errors
Advanced SEO tactics for 2020
Lots on internal linking
Can too many outbound links hurt your site?
Canonicalization myths
Defining high quality and relevant content
Tips for image migrations
More info on h-tags
Server side tagging in GTM
Lighthouse scores for every Shopify theme
Is it ok to implement Structured Data with a plugin?
Buzzfeed nofollowed all internal links
Local SEO: Guide to 3 pack ads
How to optimize Google local knowledge panel
Direct edits for GMB in the SERPS
How to ask for reviews
How to respond to negative reviews
This episode corresponds with newsletter episode 146: https://courses.mariehaynes.com/search-news-you-can-use/episode-146
(Sponsored) Check out a free trial of SEMRush here: Mariehaynes.com/semrush
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ 
Subscribe to the newsletter: Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
49 min
August 12, 2020 Google Indexing Glitch, Guest Posting and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The great outage that looked like a massive Google update
What do we know about the algo turbulence July 21/27, 2020?
Important news if you use the GSC API
Did Google really say that guest post links have zero value?
Important thing to know about Cumulative Layout Shifts (CLS)
How many sites would pass Google’s Core Web Vitals right now?
Local SEO: Call buttons in local Knowledge Panels on desktop
Q&A: Does MHC use the Google Knowledge Graph Search API?
Also in Newsletter:
Deeper thoughts on the Google outage and how it can help us find the quality issues on our sites
How to check your hourly traffic to determine if an update has affected you
More on the July 21 and July 27 updates
How to check GSC to see if you’ve got fewer FAQ’s
Info from Google on how the Quality Raters work
Q&A session from Google on rich results - what counts as an impression in FAQ snippets, etc.
Case study from Chris and Jeremy from This week in Blogging showing the impact of FAQ schema - how lon git took for FAQs to show up, impressions, CTR, and more.
New info from John Mueller on what makes affiliate sites low quality and may cause pages not to be in the index
Can bad reputation hurt your rankings?
Amazon cutting affiliate commissions further
GIF generator for CLS shifts
This episode corresponds with newsletter episode 145: https://courses.mariehaynes.com/search-news-you-can-use/episode-145
(Sponsored) Check out a free trial of SEMRush here: https://www.semrush.com/signup/promo/?promo=SNYAUG12-JBD9J0DB
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 
Subscribe to the newsletter: https://Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
41 min
August 05, 2020 How Google Values Comment Quality, Algorithmic Manual Actions and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Two minor Google updates recently (most likely)
Using SEMRush to analyze Pinterest in the May core update
New info from Google on how comment quality can hurt or help your site
Manual actions may be handled differently at Google now
Local SEO: No significant updates
Local SEO: New GMB attribute - “black owned”
Local SEO: What we know about those $50/month upgraded GMB plans
Also in Newsletter:
More on the government update June 2020
Google career certificates
New structured data for image licensing
Discussion on the reasonable surfer model and PageRank and whether where the link on your page is matters.
Changes to chrome that will make it harder to see referral data
Great stuff from Patrick Stox on what you need to know if switching to https
More from Brody Clark on fixing CLS issues
Subdomains vs folders
More from Google on how they ignore many links across the web
Can negative reviews impact your rankings?
Does Google use CTR as a ranking factor?
Local SEO: can schema improve traffic?
This episode corresponds with newsletter episode 144: 
https://courses.mariehaynes.com/search-news-you-can-use/episode-144/
(Sponsored) Check out a free trial of SEMRush here: http://mariehaynes.com/semrush
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
54 min
July 29, 2020 Google Web Stories, User Generated Content, Plus more SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible small update July 23
Web stories
Page Speed info we learned from Martin Splitt and Eric Enge’s talk
Important info for sites with ugc
Q&A: How to trim down a massive disavow file
Q&A: Should you put dates on your blog posts and articles?
This episode corresponds with newsletter episode 143: 
https://courses.mariehaynes.com/search-news-you-can-use/episode-143
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
40 min
July 22, 2020 Google and Scientific Consensus, Mobile First Deadline Changed + More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
No significant algorithm updates this week
Google discover documentation updated to show that E-A-T is important
Google’s latest move to block content that contradicts scientific consensus
Mobile first indexing deadline has been moved
Site: issues at Google
Issues with FAQ markup appearing less frequently
Local SEO: Q&A and reviews are reappearing
Q&A: We have two product pages ranking, but the wrong one is winning
Q&A: What does Google mean when they ask about exaggerating or shocking headlines or page titles?
This episode corresponds with newsletter episode 142: 
https://courses.mariehaynes.com/search-news-you-can-use/episode-142/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
41 min
July 15, 2020 Google Discover & E-A-T, Minor Algorithm Changes and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible small update July 6, 2020
New reference to E-A-T in Google’s documentation on Discover
Image search drawing entity info from Knowledge Graph
What we learned from Sistrix’s study on CTR
Should you disavow links from scraped articles?
What if a captcha is slowing your site down?
Is one site better than two?
Are category pages considered duplicate content?
How Google handles singular vs plural words
Is valid HTML a ranking factor?
What should you do if a site copies your content?
More evidence to explain the mysterious “not getting indexed” problem many sites are facing
Is there a use for “noindex, follow?”
SEMRush no longer accepting guest posts
Incredibly important news for WordPress site owners! JQuery could break your site.
Local SEO: Does adding services improve rankings in GMB?
Local SEO: You can now opt out of food order links in GMB
Q&A: If parts of your site are not mobile friendly, will this impact the whole domain?
Q&A: Can you use FAQ schema on a services page?
This episode corresponds with newsletter episode 141: 
https://courses.mariehaynes.com/search-news-you-can-use/episode-141
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter  Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
1 hr 4 min
July 08, 2020 June “Government” Algo Update, Bing's Webmaster Guidelines and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Detailed discussion on the June 22/23 “government” update
The Rich Results tool is replacing the Structured data testing tool (and SEOs are not happy about it)
Clarification from Google on what happens when you file a spam report
We learned a LOT from Bing’s updated webmaster guidelines
Google may be making more changes to affect sites with self serving reviews
Gary Illyes robots.txt question. Here is why so many SEOs answered incorrectly
Difference between discovered, not indexed and crawled, not indexed
John Mueller comments on a site’s link building practices
Insight into Google’s algorithms
Can Google recognize page types based off of page structure?
How does Google use structured data?
What does it mean if Discover traffic has stopped?
Can Googlebot really add products to shopping carts? (Along with a tinfoil hat theory)
Does it matter which inner page your GMB links to?
Q&A: Do GMB posts help with EAT?
Q&A: Is updating your last updated date without updating the content frowned upon by Google?
This episode corresponds with newsletter episode 140:
https://courses.mariehaynes.com/search-news-you-can-use/episode-140
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
1 hr 1 min
June 30, 2020 Possible June 22/23 Algorithm Tweak, Google updates ‘How Search Works’ Doc and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible update June 22/23 promoting authoritative sites?
Google updates their How Search Works documentation
More on Google’s free product listings
How to leverage your competitors’ scroll to text results
Can irrelevant links hurt you?
Will adding hreflang help you rank better?
More on the Disqus comments not being indexed.
Why isn’t IBM’s structured data returning review stars?
Local SEO: Google sending notices when reviews are removed
Local SEO: Business messaging is expanding
Tips on improving author E-A-T
Q&A: Can a popular posts section help improve internal linking?
Q&A: Should you noindex author archives?
This episode corresponds with newsletter episode 139:
https://courses.mariehaynes.com/search-news-you-can-use/episode-139
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
53 min

About Search News You Can Use - SEO Podcast with Marie Haynes

From the publisher's feed

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she…