Search News You Can Use - SEO Podcast with Marie Haynes

In this episode:

Marie and Rand Fishkin discuss his recent post on inferred links & mentions

https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/

Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish

Bill Slawski's Article on Entity Extractions

https://gofishdigital.com/entity-extractions-knowledge-graphs/

This episode corresponds with newsletter episode 168:


https://www.mariehaynes.com/newsletter/episode-168-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode:

John Mueller comments on paying for content which includes followed links

Are you monitoring your competitors’ content creation?

Gary Illyes speaks on the diversity of Google’s index.

Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning

This episode corresponds with newsletter episode 167:


https://www.mariehaynes.com/newsletter/episode-167-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode:

Possible small update January 7-9, 2021

Lots of discussion on Google getting better at understanding intent

Did the December core update lower the dial on authority?

Subtopics are live and this is probably a big deal

How to analyze pre and post update SERPS for clues as to how to help your clients rank better

Q&A: Should I create one massive informative blog post? Or several smaller ones.

Q&A: Should you link out from your author pages to show their publications?

This episode corresponds with newsletter episode 166:


https://www.mariehaynes.com/newsletter/episode-166-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well.

This episode corresponds with newsletter episode 165:


https://www.mariehaynes.com/newsletter/episode-165-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers:

Our latest observations on the December core update

The request indexing tool is back!

How long does it take for Google to recognize quality improvements?

Is passage based ranking live?

Q&A: Would you disavow these old resource page links?

Also in the newsletter:

Google’s year in review

How does Google handle inconsistencies between content and structured data markup?

Success with Core Web Vitals

Episode #1 of Sustainable Monetized Websites

Content migration Guide from Bing

Great tip for coming up with content ideas

Interesting study that shows the impact of two step email signup

How to easily see who is talking about your company and competitors on Reddit.

Bing supports HowTo schema now

What kind of rich results can sites with adult content have?

Is passage based ranking live?

Local SEO: No significant updates

Local SEO: Whitespark has updated their tool

This episode corresponds with newsletter episode 164:


https://www.mariehaynes.com/newsletter/episode-164-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers:

The latest on the December core update

A message from Sitebulb

Google speaks out on the future of the Structured Data Testing Tool

Early issues with the WordPress 5.6 release

Using Ahrefs keyword rankings tool

Interesting study that shows correlation between authoritative links and ranking

Come work with us!

Q&A: Can you use schema for a contributing expert who is quoted in an article?

Also in NL:

GSC API changes

How to conduct and prioritize actions for a speed and Core Web vital analysis

John Mueller clarifies how Google measures Core Web Vitals

Google looks at all indexed pages on your site when assessing quality

The best way to exclude parameters from crawling

Does Discovered, currently not indexed speak more about technical or quality issues?

Is it normal for Google to indicate that they can fetch some sitemaps but not others when you’ve reduced the number of URLs per sitemap?

400 unsolicited SEO tips

What you missed from the Chrome Dev Summit

Great story for freelancers to read

Local SEO: Using Google Trends to write for local audiences

Local SEO: How to tackle SEO for businesses without a physical address

Tools: Great Chrome extension for the most important SEO data

Tools: Useful tool that changes query based on slash directives

This episode corresponds with newsletter episode 163:


https://www.mariehaynes.com/newsletter/episode-163-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers:

What we know so far about the December core update

A review of Google’s blog post on core updates and the questions asked

How to use Ahrefs’ Content gap tool to improve your content relevancy

Have the local SERPS changed with the December core update?

Q&A: Our newly made city TLD domains are outranking our main site. What should we do?

Also in the newsletter this week:

What the QRG say about monetization

Google testing the Page Experience indicator in the SERPS

FAQ on Core Web Vitals

Suggested advice for handling your sitemap when you do a site migration

Is there some kind of “quality reduction” to having a bunch of 4xx pages?

How does Google determine which pages are high priority for crawling?

How important is positioning of URLs in a sitemap?

Tip for minimizing layout shifts

GSC for non profits

Tips on image optimization for Wix

Local SEO: Improving internal linking for local businesses

Local SEO: How to generate more reviews online

Local SEO: What you need to know about Google posts

Local SEO: Changes to the suggest edit feature in Google Maps

Local SEO: Are Local Service Ads stealing your GMB clicks?

Tools: Analyzing a Google update via GSC and Data Studio

This episode corresponds with newsletter episode 162:


https://www.mariehaynes.com/newsletter/episode-162-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers:

SERP Turbulence in November and December

Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T

Google’s conversational updates to search will mess with keyword research

Theorizing why Google may be taking longer to index new content

Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands?

Q&A: Is paginated content duplicate content in Google’s eyes?

Also in newsletter:

Say Goodbye to Google’s AI created AMP stories

Comparing GSC crawl data to log files - there are discrepancies

John Mueller clarifies how to interpret the indexing crawler information within Google Search Console

Does the image crawler work separately from smartphone and/or desktop crawler?

Why does Google surface old text for a page in Search? Interesting stuff on ghosted links.

More from Google on best use of anchor text in links

Does Google “normalize”/translate content to one language in order to index it?

Google comments on the indexing process, but not everyone feels the same way

Local SEO: How to create kick-ass local content

This episode corresponds with newsletter episode 161:


https://www.mariehaynes.com/newsletter/episode-161-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers:

Turbulence in the SERPS in November

What we noticed when manual actions disappeared

New GSC crawl stats report

Using Ahrefs link intersect tool

Insight into Passage Based Ranking, coming soon

You should switch to HTTPS now!

Continuing spike in GMB suspensions

Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc?

Q&A: Mini site review for nonprofitinformation.com

Also in Newsletter:

Unveiling the new Google Webmaster Blogs

Excellent link building tip

Interesting tip from Gary Illyes re crawling

Tips for growing your blog

Google publishes a beginner and advanced guide to GSC

How to rank and drive traffic in Discover

How to use Screaming Frog to collect Core Web Vitals at scale

What to know about orphaned pages

Interesting Black Friday Statistics from SEMRush

Google’s auto-applied recommendations are catching ad agencies off guard

Publisher Ads Audits now a part of Lighthouse

Local SEO: Surfaces across Google vs local Surfaces across Google

Screaming Frog is updating

Local SEO: The latest on the call history feature in GMB

Q&A: Is it ok to have boilerplate Terms and Conditions and privacy policies?

This episode corresponds with newsletter episode 160:


https://www.mariehaynes.com/newsletter/episode-160-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

In this episode of the Search News You Can Use Podcast, Marie Haynes covers:

November 8, 2020 SERP turbulence

Possible update happening now, Nov 17 and 18

Google may not release a core update for a while

Ahrefs tip of the week - looking at link anchors

Google announces changes to the disavow tool

Changes to the remove outdated content tool

What Google’s product-related subcategories can tell us about how Google looks at intent

Local SEO: Possible small update?

Local SEO: Google’s Small Business Advisors program

Local SEO: Unpublished review issue likely fixed

Q&A: Is it better to consolidate 3 sites into one?

Q&A: Can use of cross-domain canonicalization be seen as spammy by Google?

Also in the newsletter this week:

Changes to Shopping tab listings

Google to show a visual indicator for Core Web Vitals in the SERPS

AMA with Danny Sullivan from Google

Technical SEO audit checklist

The latest Search Off the Record Podcast summarized - AMP and Web Stories

SEO resources for SaaS companies

Tips for authoritative and government sites from Google’s Daniel Waisberg

Useful implementation guide for event tracking in GA4

Google updated their documentation to reflect that it now supports crawling sites over HTTP/2

Chrome 88 and the target=“_blank” exploit

An ad will not drop your organic listing from the SERPS

Local SEO: Great link building tips

Local SEO: Ultimate guide to UTM tagging for GMB

Local SEO: What’s the maximum answer length for a GMB Q&A?

Bulk discover which links have been modified by using client side JavaScript with this tool

This episode corresponds with newsletter episode 159:


https://www.mariehaynes.com/newsletter/episode-159-light-version/

Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: Mariehaynes.com/newsletter



Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes