Search News You Can Use - SEO Podcast with Marie Haynes

In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update.

This episode corresponds with newsletter episode 215:


https://www.mariehaynes.com/newsletter/episode-215-light-version/

Links mentioned in this episode:

Glenn Gabe's product reviews article:

https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/

Google’s blog post on the Product Reviews Update:

https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site

Google’s blog post on what webmasters need to know about core updates

https://developers.google.com/search/blog/2019/08/core-updates

Smashing Magazine’s Article on improving core web vitals:

https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/

Marie’s article on Needs Met and Understanding User Intent

https://www.mariehaynes.com/understanding-user-intent/

MHC’s book and checklist on analyzing your site in the eyes of the QRG

https://www.mariehaynes.com/product/quality-raters-guidelines/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates

https://www.mariehaynes.com/services/site-quality-assessments/

Past episodes

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Contact MHC

https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal

https://www.mariehaynes.com/product/unnatural-links-book/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 


Subscribe to the newsletter: https://Mariehaynes.com/newsletter 


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing.

This episode corresponds with newsletter episode 213:


https://www.mariehaynes.com/newsletter/episode-213-light-version/

Links mentioned in this episode:

Google’s November core update announcement

https://twitter.com/googlesearchc/status/1460970568128385031

Google’s blog post on what webmasters need to know about core updates

https://developers.google.com/search/blog/2019/08/core-updates

Google’s December product reviews announcement

https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site

Marie’s article on Needs Met and Understanding User Intent

https://www.mariehaynes.com/understanding-user-intent/

MHC’s book and checklist on analyzing your site in the eyes of the QRG

https://www.mariehaynes.com/product/quality-raters-guidelines/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates

https://www.mariehaynes.com/services/site-quality-assessments/

Past episodes

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Contact MHC

https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal

https://www.mariehaynes.com/product/unnatural-links-book/

Quality Raters Book

https://www.mariehaynes.com/product/quality-raters-guidelines/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ 


Subscribe to the newsletter: https://Mariehaynes.com/newsletter 


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes.

Links mentioned in this episode:

Google’s blog post on what webmasters need to know about core updates

https://developers.google.com/search/blog/2019/08/core-updates

MHC’s advice on E-A-T

https://www.mariehaynes.com/resources/eat/

Marie’s article on Needs Met and Understanding User Intent

https://www.mariehaynes.com/understanding-user-intent/

Mordy Oberstein’s Twitter thread analysing needs met

https://twitter.com/mordyoberstein/status/1396807728467697666?s=21

Lily Ray’s article on the update

https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/

MHC’s book and checklist on analyzing your site in the eyes of the QRG

https://www.mariehaynes.com/product/quality-raters-guidelines/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates

https://www.mariehaynes.com/services/site-quality-assessments/

Past episodes

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates

https://www.mariehaynes.com/services/site-quality-assessments/

Contact MHC

https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal

https://www.mariehaynes.com/product/unnatural-links-book/

Quality Raters Book

https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 188:


https://www.mariehaynes.com/newsletter/episode-188-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers.

Google’s blog post on what webmasters need to know about core updates

https://developers.google.com/search/blog/2019/08/core-updates

MHC’s advice on E-A-T

https://www.mariehaynes.com/resources/eat/

Marie’s article on Needs Met and Understanding User Intent

https://www.mariehaynes.com/understanding-user-intent/

Register for SMX Advanced (June 15-16, 2021)

https://attend.marketinglandevents.com/smx-advanced-2021/

- Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live

Q&A 

Past episodes

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Information on having the MHC team review your site in the eyes of Google’s blog post on core updates

https://www.mariehaynes.com/services/site-quality-assessments/

Contact MHC

https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal

https://www.mariehaynes.com/product/unnatural-links-book/

Quality Raters Book

https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 186:


https://www.mariehaynes.com/newsletter/episode-186-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode:

What the Quality Raters’ Guidelines say about scientific consensus

https://www.mariehaynes.com/resources/scientific-consensus/

MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes

https://www.mariehaynes.com/product/scientific-consensus-whitepaper/

MHC’s advice on E-A-T

https://www.mariehaynes.com/resources/eat/

Marie’s article on Needs Met and Understanding User Intent

https://www.mariehaynes.com/understanding-user-intent/

Register for SMX Advanced (June 15-16, 2021) - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A 

Past episodes

SNYCU Past episodes

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Contact MHC

https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal

https://www.mariehaynes.com/product/unnatural-links-book/

Quality Raters Book

https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 185:


https://www.mariehaynes.com/newsletter/episode-185-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content.

In this episode:

SERP turbulence seen May 13-15 

More on Google’s blog post on core updates

Info on improving E-A-T based on this blog post. 

Links mentioned in this episode:

Google’s blog post on core updates

https://developers.google.com/search/blog/2019/08/core-updates

Google’s announcement on MUM

https://blog.google/products/search/introducing-mum/

MHC’s recent article with disavowing advice for 2021

https://www.mariehaynes.com/disavow-advice-2021/

Register for SMX Advanced - Marie will be speaking virtually on the

QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A 

https://attend.marketinglandevents.com/smx-advanced-2021/

SNYCU Past episodes

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Contact MHC

https://www.mariehaynes.com/contact/

Book on Unnatural Links and Manual Action Removal

https://www.mariehaynes.com/product/unnatural-links-book/

Quality Raters Book

https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 184:


https://www.mariehaynes.com/newsletter/episode-184-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Starting at the 11 minute mark, Marie dives deep into how MHC views the disavow tool, manual actions and backlink quality in 2021.

Links mentioned in this episode:

Unnatural Links – A guide to recovery (2020 version)

https://www.mariehaynes.com/product/unnatural-links-book/ 

Hire an MHC link auditor to review your backlink profile: 

https://www.mariehaynes.com/services/link-audits/

This episode corresponds with newsletter episode 183:


https://www.mariehaynes.com/newsletter/episode-183-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode:

Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/

Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update

Google’s blog post on what site owners should know about core updates:

https://developers.google.com/search/blog/2019/08/core-updates 

MHC’s Quality Raters’ Guidelines Book:

https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 182:


https://www.mariehaynes.com/newsletter/episode-182-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

Links mentioned in this episode:

Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/

Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update

MHC’s thoughts on scientific consensus and alternative health sites:

https://www.mariehaynes.com/resources/scientific-consensus/

Glenn Gabe’s article on the Product Review Update:

https://www.gsqi.com/marketing-blog/google-product-reviews-algorithm-update/

Mordy Oberstein’s article on the Product Review Update:

https://www.searchenginejournal.com/google-product-reviews-winners-losers/403301/

MHC’s Quality Raters’ Guidelines Book:

https://www.mariehaynes.com/product/quality-raters-guidelines/

This episode corresponds with newsletter episode 181:


https://www.mariehaynes.com/newsletter/episode-181-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

In this episode Marie discusses:

What creators should know about Google’s product reviews update

https://developers.google.com/search/blog/2021/04/product-reviews-update

This episode corresponds with newsletter episode 180:


https://www.mariehaynes.com/newsletter/episode-180-light-version/

Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/


Subscribe to the newsletter: https://Mariehaynes.com/newsletter


Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes