Search News You Can Use - SEO Podcast with Marie Haynes

SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie’s thoughts on how search is changing and how we can keep up.

Marie’s notes on the Search On event:

https://twitter.com/Marie_Haynes/status/1575195686366085120

Search On Google 2022

https://blog.google/products/search/search-on-2022-announcements/

Newsletter:

https://mariehaynes.com/newsletter

Marie’s book on using the QRG as a checklist for site quality:

https://mariehaynes.com/book

Contact Marie:

https://mariehaynes.com/contact

The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss:

1) How the September Core Update and Helpful content updates may be related

2) What to look for in early analytics data to see if you’ve been hit

3) Google has told us specifically how to recover - It’s all about content and E-A-T

4) Why Google’s core update questions are so important - machine learning likely plays a role!

5) A bit on how we analyze competitors’ pages after a core update hit

Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen.

Links mentioned:

https://developers.google.com/search/updates/ranking

https://developers.google.com/search/blog/2022/08/helpful-content-update

Resources on E-A-T:

https://www.mariehaynes.com/resources/eat/

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

https://www.youtube.com/watch?v=gccNPlL-a1g

Marie’s newsletter:

https://mariehaynes.com/newsletter

Marie’s book

https://mariehaynes.com/book

Contact Marie

https://mariehaynes.com/contact

In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm.

Links:

Google Search Central videos with Alan Kent

All things Google Merchant Center with Alan Kent

https://www.youtube.com/watch?v=0EMAqeyKYgk

How to improve your ecommerce websites presence in Search results (6 tips)

https://www.youtube.com/watch?v=YIUQolZDecM

How to SEO optimize your ecommerce website (8 tips)

https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7

How to make your ecommerce website stand out in Google Search (6 tips)

https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8

How to optimize images for your ecommerce website (6 tips)

https://www.youtube.com/watch?v=RQH9IpcAucY

Send examples to Alan:

https://twitter.com/akent99

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T.

Links mentioned in this episode:

https://blog.google/products/search/information-literacy/

https://developers.google.com/search/blog/2019/08/core-updates

https://services.google.com/fh/files/misc/hsw-sqrg.pdf

https://support.google.com/websearch/answer/12003459

Marie’s book

https://mariehaynes.com/book

Contact Marie

https://mariehaynes.com/contact

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on.

Links mentioned:

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/

https://services.google.com/fh/files/misc/hsw-sqrg.pdf

https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/

Marie's book:

https://mariehaynes.com/book

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results

Links mentioned in this episode:

https://www.mariehaynes.com/pros-cons-and-serp-annotations/

https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/

https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058

https://patents.google.com/patent/US20210406268A1/en

https://cloud.google.com/natural-language

https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544

https://www.kopp-online-marketing.com/micro-intents

https://developers.google.com/search/blog/2021/04/product-reviews-update

Hire Marie and the MHC team: https://mariehaynes.com/contact/

Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com.

In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss.

Newsletter episode 242

www.mariehaynes.com/newsletter/episode-242/

Subscribe to the newsletter:

www.mariehaynes.com/seo-newsletter/

Links:

Mordy Oberstein discussing sites affected by the May Core update

https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update

Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last

https://moz.com/blog/click-based-seo-engagement-signals

Tyler Hermanson - Why keywords are still so very important for SEO

https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/

Neeva discussing using quality raters and machine learning

https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google

https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

Contact Marie and the MHC team:

www.mariehaynes.com/contact

twitter.com/Marie_Haynes

Alec Brownscombe's Twitter:

twitter.com/mapleleafshs

Submit a question for the next Q&A

Mariehaynes.com/qa-with-mhc

Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more.

In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues.

Newsletter episode 240

https://www.mariehaynes.com/newsletter/episode-240/

Links mentioned in this episode:

Using a knowledge of semantic search to improve E-A-T

https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw

SMX Advanced Talk/Agenda

https://marketinglandevents.com/smx/advanced/

Is Google Search Dying?

https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/

MHC clients that did well with May core:

https://twitter.com/Marie_Haynes/status/1536722779889979392?s=20&t=KOEJWeSmtERtphpydbriWw

Google algorithm update list:

https://mariehaynes.com/algo

Screaming Frog article on redirects:

https://www.screamingfrog.co.uk/how-to-use-the-seo-spider-in-a-site-migration/

Using Archive.org to get old urls to test redirects:

https://exposureninja.com/blog/extract-urls-archive-org/

Local SEO case study on improving page speed on Moz:

https://moz.com/blog/local-seo-speed-optimization-case-study

Mobile Moxy to monitor SERP changes for your brand:

https://mobilemoxie.com/

Newsletter:

https://mariehaynes.com/newsletter

Hire Marie and the MHC team to help improve your site or assess a traffic drop:

www.mariehaynes.com/contact

twitter.com/Marie_Haynes

Submit a question for the next Q&A

Mariehaynes.com/qa-with-mhc

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!

Newsletter episode 238

https://www.mariehaynes.com/newsletter/episode-238/

Subscribe to the newsletter:

https://www.mariehaynes.com/seo-newsletter/

Links mentioned in this episode:

How Google generates titles for documents with language or script misalignment

https://developers.google.com/search/blog/2022/06/title-script-misalignment

Lily’s recent article on E-A-T

https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/

Youtube’s use of knowledge graphs

https://www.youtube.com/watch?v=D-bTGefJj0A

Google’s announcement on the core update

https://developers.google.com/search/blog/2022/05/may-2022-core-update

How people read on the web

https://www.nngroup.com/articles/how-people-read-online/

Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors

https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

Register for SMX advanced

https://marketinglandevents.com/smx/advanced/

Contact Marie and the MHC team:

www.mariehaynes.com/contact

twitter.com/Marie_Haynes

Lily Ray's Twitter:

twitter.com/lilyraynyc

Submit a question for the next Q&A

Mariehaynes.com/qa-with-mhc

In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following:

- May 16-18 - unnamed Google update affecting a large number of affiliate sites.

- How MHC’s site reviews developed over the years

- How we help sites improve their E-A-T

- Why knowing semantic search gets SEOs ahead of the game

- Google is likely a lexical search engine and a semantic search engine.

- Semantic search and E-A-T

- Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It’s free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx

- Marie speaking with John Mueller and Barry Schwartz on Duda’s webinar about Google updates: https://webinars.duda.co/google-updates

- Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-ranking

https://docs.microsoft.com/en-us/azure/search/semantic-search-overview

- Our struggles in offering recurring SEO services

Contact Marie and the MHC team:

https://www.mariehaynes.com/contact

https://twitter.com/Marie_Haynes

https://twitter.com/mrcallumscott

Submit a question for the next Q&A

Mariehaynes.com/qa-with-mhc

This episode will also be available on Youtube tomorrow where we have added some visuals as well.