Search Off the Record

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay's effect on Google Search results and practical steps to tackle it.

Resources:

Episode transcript → https://goo.gle/sotr073-transcript

Crypto redirects → https://goo.gle/4dq7Ywe

Outdated blog post on traffic drops → https://goo.gle/3y8UNQd

Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q

Structured Data Tool landing page → https://goo.gle/4bvZ8Lw

Watch more Search Off the Record → https://goo.gle/sotr-yt

Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google's own GenAI tool, Gemini, can be used as a creativity tool.

Resources:

Episode transcript → https://goo.gle/sotr072-transcript

SEO Starter Guide → https://goo.gle/42alrmy

rel=prev/next isn't a signal → https://goo.gle/4aIWz8F

Managing Multi-Regional Sites → https://goo.gle/3J3u5e9

Bubble chart analysis → https://goo.gle/49q9VW8

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.

Resources:

Episode transcript → https://goo.gle/sotr071-transcript

Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6

Page Experience & Google Search → https://goo.gle/49cEWgm

Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze

Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: John Mueller, Lizzi Sassman, Rick Viscomi,

Products Mentioned: Search Off The Record,

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.

Resources:

Episode transcript → https://goo.gle/sotr070-transcript

Managing your crawl budget → https://goo.gle/3IzRZxl

Dave Smart on LinkedIn → https://goo.gle/3wPSuRA

Tame the Bots → https://goo.gle/4cfCQ1P

Search Central Help Forum → https://goo.gle/sc-forum

Indexing API docs → https://goo.gle/3v8yVU0

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: Gary Illyes, Lizzi Sassman

Products Mentioned: Search Off The Record

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.

Resources:

Episode transcript → https://goo.gle/sotr069-transcript

Search Central help community → https://goo.gle/3sViTv3

Product Expert program → https://goo.gle/3SL6jrI

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: John Mueller; Lizzi Sassman;

Products Mentioned: Search Off The Record;