This week on My Big Safety Challenge, we sit down with David Musgrave. With a background in psychology, specifically in autism spectrum disorder and neurodiversity, David brings a human-centered lens to the safety world. Now serving as the Senior Vice President of DEKRA North America, he helps companies move beyond outdated thinking and platitudes to create lasting cultural changes. He even tracks worn-out phrases in what he playfully calls his list of “Dinosaur Safety Sentiments.”

David isn’t afraid to ask for the big things. He challenges the people he works with and believes technical jargon should stay with the technical folks. What matters more, he says, is connecting, building strong relationships that allow you to speak up, push back, and create meaningful progress.

Join us for this episode to hear why intentional leadership matters and how doing good work draws others in. David’s insights are smart, inspiring, and just a little bit rebellious.