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Blizzard/Tecnica’s Global Women to Women (W2W) Program Leader Leslie Baker-Brown reflects on a decade of impact — and shares what’s ahead for the program’s 10-year anniversary.
A three-time All-American skier and Giant Slalom National Champion in her sophomore year of college, Leslie knows a thing or two about turning a ski — and how the right gear can elevate performance while making skiing more fun, empowering, and accessible for women.
In this milestone year, Leslie offers a behind-the-scenes look at how Blizzard/Tecnica is pushing innovation with its cutting-edge W2W product development process — designed by women, for women — to deliver skis and boots that meet real needs on the mountain.
And yes, there’s a special edition ski and graphic coming to mark the 10-year celebration. Get ready to ride in style — this is one anniversary you won’t want to miss.
By Dave Capron4.8
2222 ratings
Blizzard/Tecnica’s Global Women to Women (W2W) Program Leader Leslie Baker-Brown reflects on a decade of impact — and shares what’s ahead for the program’s 10-year anniversary.
A three-time All-American skier and Giant Slalom National Champion in her sophomore year of college, Leslie knows a thing or two about turning a ski — and how the right gear can elevate performance while making skiing more fun, empowering, and accessible for women.
In this milestone year, Leslie offers a behind-the-scenes look at how Blizzard/Tecnica is pushing innovation with its cutting-edge W2W product development process — designed by women, for women — to deliver skis and boots that meet real needs on the mountain.
And yes, there’s a special edition ski and graphic coming to mark the 10-year celebration. Get ready to ride in style — this is one anniversary you won’t want to miss.

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