Imagining a full-scale merger between the Big 12, SEC, and Big Ten is a fascinating, if somewhat improbable, exercise in college football futurism. It would create a monolithic entity, reshaping the sport entirely. Here's a potential vision:

Structure and Governance:

• "The Collegiate Football Association" (CFA): A new entity would likely be formed, abandoning the existing conference names. This would signal a complete restructuring, not just an expansion.
• Four Super Divisions: With 30+ teams, four divisions would be necessary, potentially named after geographical regions (e.g., Atlantic, Midwest, Southern, Mountain) or legendary figures in the sport.
• Centralized Governance: A powerful commissioner's office would be essential to manage the immense size and complexity of the CFA. This office would handle scheduling, rule enforcement, media rights, and playoff administration.
• Revenue Sharing: A complex revenue-sharing model would be implemented, likely based on a combination of television viewership, team performance, and historical prestige.

Competition and Scheduling:

• Limited Non-Conference Play: The CFA schedule would be so demanding that non-conference games would be drastically reduced, perhaps limited to one or two per team.
• Divisional Round Robin: Teams would primarily play a round-robin schedule within their division, ensuring every team plays each divisional opponent annually.
• Crossover Games: A limited number of crossover games between divisions would be scheduled to maintain some regional rivalries and variety.
• CFA Championship: A high-stakes championship game would be held, pitting the division champions against each other in a playoff format, or the two best records against each other.
• Playoff Dominance: The CFA would dominate the College Football Playoff, potentially receiving the majority of the playoff spots.

Media and Broadcasting:

• Exclusive Media Rights: The CFA would negotiate a massive, exclusive media rights deal with a consortium of broadcasters and streaming platforms.
• National Television Windows: Games would be spread across national television windows, maximizing viewership and revenue.
• Streaming Platform: The CFA might launch its own streaming platform, providing fans with access to all games and exclusive content.

Impact on College Football:

• The "Haves" and "Have-Nots": The CFA would create a stark divide between the "haves" and "have-nots" in college football, potentially leading to the decline of other conferences.
• Recruiting Wars: Recruiting would become even more intense, with CFA teams competing for the top prospects in the country.
• National Attention: College football would become even more of a national spectacle, with the CFA dominating the sports landscape.
• Antitrust Challenges: Such a massive consolidation of power would likely face significant antitrust challenges.
• Fan Backlash: Many fans would be opposed to such a drastic change, fearing the loss of regional rivalries and the homogenization of the sport.

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