Ready to discover the secrets behind a thriving craft subscription box business? Today, we chat with Nicole Bannell, the creative force behind Nicole's Jungle, a one-of-a-kind subscription service that lets you craft your own miniature paper plants from the comfort of home. Nicole takes us through her journey, from leaving a corporate career to embracing entrepreneurship, driven by her twin passions: crafting and houseplants.

In this episode, Nicole reveals the turning point in her business—the moment her handcrafted Christmas tree went viral. This pivotal event shifted her focus toward DIY plant kits, shaping the future of her brand. We also dive into her marketing strategies, emphasizing the significance of pre-launch efforts, building a waitlist, and creating a strong sense of community. Nicole's journey is a powerful example of how research, storytelling, and cultivating a loyal customer base can lead to success.

We also explore innovative strategies for customer retention and acquisition, such as offering mystery bonus plants to reward long-term subscribers and running targeted paid ad campaigns. Nicole shares her most successful tactics, including gathering valuable customer insights and leveraging social media in new ways to enhance retention.

You can check out her business at https://www.nicolesjungle.com/

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