TCW Podcast Episode 190 - SEGA and CSK Part 1

In this first of a two-part episode about SEGA and CSK, we look at the origin of CSK, and the major players involved. Most notably Isao Okawa who had a history of making bold moves to pivot CSK during uncertain times. SEGA was in the hands of Hayao Nakayama who got Okawa to buy the company from Gulf and Western. Nakayama then worked for many years to transition the corporate structure from a US one to a more traditional Japanese structure. This allowed SEGA to become a public company in Japan. We have a lot more information looking from the CSK Corporation side of things, and in part two look at Okawa taking over SEGA and trying to pivot again as he battled a terminal illness.

How Products are Priced: https://www.youtube.com/watch?v=KYqvqScg_j8

Pricing Effect - Why a Higher Price Rag Makes Wine Taste Better: https://www.youtube.com/watch?v=Wb3PsQFB3fU

Complete Guide to Business Cards in Japan: https://www.youtube.com/watch?v=kh0qYdDl4IE

They Create Worlds SEGA Episodes

TCW 005 - The Untold History of SEGA: http://podcast.theycreateworlds.com/e/the-untold-history-of-sega/

TCW 033 - The Saga of SEGA: http://podcast.theycreateworlds.com/e/the-saga-of-sega/

TCW 068 - SEGA VS Nintendo Round 1: http://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-1/

TCW 069 - SEGA VS Nintendo Round 2: http://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-2/

TCW 070 - SEGA VS Nintendo Round 3: http://podcast.theycreateworlds.com/e/sega-vs-nintendo-round-3/

TCW 127 - Dreams of Sega: http://podcast.theycreateworlds.com/e/dreams-of-sega/

TCW 176 - The SEGA Technical Insitute: http://podcast.theycreateworlds.com/e/the-sega-technical-institute/

New episodes are on the 1st and 15th of every month!

TCW Email: [email protected] 

Twitter: @tcwpodcast

Patreon: https://www.patreon.com/theycreateworlds

Alex's Video Game History Blog: http://videogamehistorian.wordpress.com

Alex's book, published Dec 2019, is available at CRC Press and at major on-line retailers: http://bit.ly/TCWBOOK1

Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download: http://joshwoodward.com/song/AirplaneMode 

Outro Music: RolemMusic - Bacterial Love: http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love 

Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/