Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'. 

Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets. 

We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Facebook to stimulate algorithms and generate organic traction. We share inside knowledge on leveraging the 25 free codes offered by Audible for effective book marketing. If you're an entrepreneur aiming for freedom, growth, and wealth, Austin and I unravel the 'two-week vacation test' as a critical success factor. Strap in for a dose of motivation and practical wisdom that propels you to the next level.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Nonfiction Book Outline Template
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Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you. 

Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric. 

Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these impressive numbers but on how many people would read his book and host a party using his framework. From unexpected success stories to the importance of word-of-mouth and speaking gigs, this episode is packed with invaluable insights for every budding writer. Tune in and take notes!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.

This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.

Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article about Ho-O-Pono-Pono changed the game for him and went viral. We also shine a light on the importance of persistence in achieving success, with Joe sharing his personal experiences and lessons. This is an episode filled with actionable insights and strategies to help you bring your dreams to reality, just as Joe did. So, tune in and immerse yourself in an enriching conversation with Dr. Joe Vitale.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Wow, what a fascinating interview! Today I'm joined by Steven James who's the author of 24 nonfiction books and 18 novels that have sold over 1 million copies. 

He's also the host of The Story Blender podcast. In this interview, we talk about: 
-How James finally wrote & published his first novel
-Have you ever thought “I could write a better book than this!”? If so, here’s what to do
-What writing 24 nonfiction books taught James that helped him write better novels
-Should you write fiction or nonfiction first? Here’s how to decide…
-Are storytellers born or made? Nature or nurture?
-All stories have 4 elements; great stories have 2 additional elements...what are they?
-How you should look at marketing differently as an author (and what James does to sell books)
-How to market a new series vs. books in an existing series

And so much more! If you're a fiction author or someone who's passionate about storytelling, you don't want to miss this episode! 

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Prepare to be captivated as we delve into the world of successful publishing with our esteemed guest, Jay Papasan, the VP of strategic content for Keller Williams Realty International. Jay reveals the power of books as an influential tool in reaching out to a vast audience. He takes us through his publishing journey at Harper Collins and shares the story behind the tremendous success of his books co-authored with Gary Keller. You'll be intrigued by the story behind 'The Millionaire Real Estate Agent' and 'The One Thing'.

In our second segment, we chat with the self-made man, Todd Satterston, who has successfully sold over 100,000 copies of 'The Millionaire Real Estate Agent'. Todd gives us a peek into his journey in self-publishing, the process of selling book rights, and the resources that large publishers bring to the table. We traverse through his experiences with the New York Times bestsellers list and his association with McGraw Hill. Todd's insights on the intricate differences between self-publishing and traditional publishing are sure to give a new perspective to aspiring authors.

Lastly, we dissect the marketing success behind 'The One Thing', co-authored by Gary Keller and Jay Papasan. We delve into their unique strategies, which range from PR and publicity efforts to using their network and conducting events. Our conversation also branches out to the use of a robust email list for book promotion, and Jay's advice for book clubs and readers. Get ready to be inspired and learn invaluable lessons about the publishing world in this enlightening episode.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Such a fun episode! You may remember Joey Coleman from Episode 54. He's entertaining, engaging, and he's written one of the best books I've ever read (listen to the episode to find out which one). 

In this episode we talk about: 
-What Joey learned from his wife who’s an editor and ghostwriter (and the tough feedback she gave on his new book)
-“The Portable Story” concept from Clay Hebert that will help you write a book that people share with others
-How to tell great stories and teach better through case studies in your book
-The point of a great story / case study in your book (this was eye opening)


We also talk about: 
-The 3 types of books (according to Joey)
-The things Joey does to keep selling copies of his book long after his launch date (the secret to a perennial bestseller) 
-The most interesting piece of advice Joey got from Ryan Holiday during lunch on his launch day
-A joint book launch party?! Should you do it with another author and what Joey learned

This was another fun conversation with Joey. Don't miss this. Check out his new book Never Lose An Employee Again. 

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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TikTok
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Follow Chandler Bolt

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...

We've got a treat in store for you! Join us as we delve into the world of best-selling author, Dr Shefali Tsabari, in a conversation that is as enlightening as it is inspiring. This celebrated author of four books, including three New York Times bestsellers, opens up about the bumps and triumphs in her writing journey, laying bare the struggles she faced while launching her first book, The Conscious Parent, and how her unwavering belief in its message catapulted it to success. 

Brace yourselves to learn from the best as Dr Shefali unravels her strategies for book launches, building a community of followers, and engaging with them. Discover how she's managed to get her profound messages translated into multiple languages, amassing a global readership. Dreaming of hitting a thousand reviews on Amazon? Dr Shafali did that, and she shares her experiences and tactics in achieving what many authors can only dream of. 

In the final stretch of our conversation, we dive into the business side of books. Selling your work is as much about selling yourself, and Dr Shefali discusses ways to land celebrity endorsements, the importance of authenticity, and how she markets her new book, The Parenting Map. Alongside, she shares the significance of feedback and how she uses it to understand her readers better. Don’t miss out on this fascinating talk with Dr Shafali Sabari and get ready to revolutionize your writing journey!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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...

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media. 

We talk about writing a book that grows your business and a whole lot more: 
-Why Erik decided to write a book as a marketing agency owner
-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)
-The actual value of a book for an agency owner (it’s not what you think)
-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books
-How Erik sold 30,000 copies of his book in less than a year
-How Erik got into airport bookstores

We also talk about the business side of books: 
-Why Erik named his book the same as his business (and should you do it?)
-How Erik got PR for his book and how he gets ongoing PR for his business

If you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Instagram
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Facebook 

Follow Chandler Bolt

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This is an editing masterclass! ...especially if you're writing fiction. Today I'm joined by Kristina Stanley, the author of multiple books and the Founder/CEO of Fictionary. 

In this interview, we talk about: 
-The different types of editing - what are they and what is “Story editing”?
-The Secrets To Editing Success
-The Story Test - how to use it to improve your writing
-What lives with the editor and what lives with the author in the editing process?
-How to figure out what kind of editing you need

We also talk about: 
-Mindset tips for authors navigating the editing process (how to keep from losing your mind and getting demoralized in the process)
-The difference between editing fiction and nonfiction
-What type of editor should you hire? And how do you find them?
-What is Fictionary and how can it help with your fiction novel?

If you want to learn more about the editing process, don't miss this interview! So informative. 

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Facebook 

Follow Chandler Bolt

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...

Steve Chou is the host of the My Wife Quit Her Job podcast and the author of The Family First Entrepreneur. 

Today he joins the podcast to show us the behind the scenes of the launch of his first book. In this interview, we talk about:
-Why Steve chose the traditional publishing route and how he negotiated a deal with Harper Collins
-Why books are harder to sell than ecommerce products, live event tickets, etc
-The 3 month pre-order process: exactly what Steve did to move books ahead of the launch
Steve’s experience selling his book on a webinar (did it work?)

We also cover:
-How to build a sense of urgency with your book and why it matters
-What Steve learned selling ecommerce products that is helping him market his book
-How to bulk sell copies of your book (and how Steve did it)
-How Steve’s preparing for book launch week & what he’s focusing on

If you want to quit your job, get into the ecommerce space, or start putting your family first...you don't want to miss this episode!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Instagram
TikTok
Facebook 

Follow Chandler Bolt

YouTube
...