Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

When Sean Sparks decided to pen the narratives of his grandparents, little did he know it would be the spark igniting his journey to becoming a beacon for financial advisors. This episode welcomes Shawn, a seasoned consultant and author whose work, including "The Advisor Breakthrough," has been pivotal in shaping the businesses of many in the financial industry. We kick off by delving into the sentimental roots of his writing career and how a personal project evolved into a strategic tool for professional growth, underscoring the profound impact of storytelling in both life and business.

Transitioning from heartfelt origins to tactical business wisdom, we navigate through the myriad ways a business book can serve as more than just reading material.  Shawn and  I dissect the role of a book as a foundational teaching aid, its power to align clients with a company's philosophy, and its underrated capability to amplify lead generation and referrals. This chapter is a treasure trove of anecdotes, showcasing how the wisdom contained within the pages of a business book can resonate deeply with readers and serve as a catalyst for business transformation.

Our conversation culminates with a roadmap for financial advisors aspiring to author their own transformative works. From documenting the riveting interplay between advisors and clients to the careful curation of content for a specific audience, we cover the A to Z of writing and marketing a specialized book. Shawn's insights extend an invitation to all who wish to leave a lasting professional legacy and fortify their business with the written word. For those captivated by the promise of Shawn's expertise, SeanSparks.com awaits your visit, ready to guide you through your own narrative journey.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Calling all memoir authors or people who want to write a book about your life experience! This was an inspiring interview with Karen Wilkinson, author of "On Borrowed Breath".

In this interview, we talk about:
-How a personal family health crisis sparked writing a book
-How to find the themes to focus on in your memoir
-Using a memoir as a therapeutic tool in healing from trauma
-The 4 P’s of a bestselling memoir & how to define the ideal reader for your book
-The difference between memoirs and self help and how to decide on the structure for your book
-How Karen has sold so many copies and gotten so many reviews on her memoir
-Speaking engagements and turning your memoir into a business (even if you didn’t plan on it)

Don't miss this interview!

P.S. if you want our help with your book like Karen had, schedule a book consultation call with the team and let's talk about how we can help: selfpublishing.com/apply-podcast

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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Learn the Secrets of Scaling Up From Digital Marketing Guru Ryan Deiss

Struggling with the "messy middle" of business growth? Ryan Deiss charts the course for strategic expansion, sharing hands-on tactics for marketing, operations and navigating pivotal decisions.

Discover the solar system analogy that breaks down the intricate relationship between a holding company and subsidiaries. Get crystal clear on managing a platform ecosystem.

Master the Subtle Art of Audience Cultivation

Should you chase bestseller status or take a grassroots, referral-based approach? Ryan lays out his step-by-step strategy for community building around his methodologies.

Take an Entrepreneurial Odyssey with Ryan Deiss

From the lessons learned over his career to the wisdom distilled in his book "Scalable," this episode is a masterclass in thriving through the challenges of enterprise growth and scale.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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Ever thought about writing an Anthology or Group Collaboration book? Or maybe you have no clue what that is? :)  Don't miss this episode!

Today I'm joined by Marta Spirk, author of The Empowered Woman. In this interview, we talk about:
-What’s an “airplane book” and why Marta finally decided to publish her first book
-From having triplets to starting a business post-partum; the journey and biggest lessons learned
-Marta’s advice for Mompreneurs & Mom authors

We also go super deep on Anthologies and collaboration books:
-What’s an anthology (or collaboration book)? And should you write one?
-How to be an “emcee” for an anthology or collaboration book
-How to manage people dropping out of the process and how to get people to turn in their chapters on time
-The direction you need to give writers who are writing a chapter in your book (and how Marta did it)
-How all participating authors marketed the collaboration book

...and a lot more. Hope you love this episode!

P.S. Want to work with us like Marta did for your anthology or collaboration book? Schedule a publishing consultation with our team and let's get started: selfpublishing.com/apply-podcast

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Hal Elrod is one of the most successful self published authors of all time. He's sold over 2 million copies of The Miracle Morning. 

He's been on the podcast multiple times (episodes 13 & 48 - these were great! Check them out). 

Today we talk about: 
-How Tim Ferris inspired Hal to do an “Updated & Expanded” edition of his book
-Why Hal finally decided to publish with a traditional publisher (after selling 2M+ copies self published)
-The differences in royalty rates between self publishing & traditional publishing
-S.A.V.E.R.S. - the secret sauce to The Miracle Morning
-The differences between writing a book from scratch vs. writing an updated version

We also talk about: 
-How Hal made sure he didn’t screw up the new version of the book
-Cutting 10,000 - 15,000 words from your manuscript at the end…how you can do it if you need to
-The top 2-3 things Hal is doing to launch the book

Hal is one of the most inspiring people I know. This was another great episode with him! Give it a listen and check out the new version of The Miracle Morning.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Ever wondered what it truly takes to scale your business beyond the 100 million mark? This episode unfurls the incredible journey of Cameron Herold, a successful entrepreneur and author of six books. Even though Cameron isn't particularly fond of the writing process, he has embraced the power of books as a powerful marketing tool. He started his writing journey with the simple aim of boosting his speaking fees and quickly realized the potential it held for his brand. Through personal growth, mastermind communities, and coaching, he has managed to turn the challenges of entrepreneurship into a stepping stone for success.

Our conversation with Cameron doesn't just stop at book writing, we go a step further to provide practical advice on securing speaking engagements and overcoming common business bottlenecks. It's fascinating to hear Cameron's experiences with leveraging social media and self-promotion to secure inbound opportunities. He also shares his journey of co-authoring a book with Hal Elrod, the founder of the Miracle Morning, offering a unique perspective on the importance of team growth and delegation. Be prepared to be inspired by Cameron's journey and don't forget to check out his website, thecameronherald.com, for more about his work and books.

Cameron's website:  https://cameronherold.com.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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Ever wondered how you could transform from a non-reader to a book enthusiast? Our guest today, the founder of Book Thinkers, Nick Hutchison, shares his personal journey of making that very transformation and how his reading passion sparked a business idea. After successfully launching "Rise of the Reader," Nick provides an insightful look into the strategies he employed, including podcast interviews and social media marketing, that could aid you tremendously in your own book launch journey.

Shifting our focus to content creation and book promotion, Chandler Bolt of Self-Publishing School joins us to share his wealth of knowledge in these domains. He provides an insider's view of the importance of creating valuable social media content and its efficient batching. Chandler draws from his own experiences as an author, sharing his process of choosing the right book, taking notes, and implementing what he learned. If you've ever wondered about the intricate process of book promotion, this part of the conversation is a must-listen.

Lastly, we delve into the complexities and challenges of launching a book. We discuss services improvements for authors, based on our own experience of recording over 100 shows during a launch. We also navigate the future of publishing and book marketing, looking at the significant role artificial intelligence could play in creating better books and even in audiobook narration. We wrap up by exploring the increasing popularity of reading due to the impact of social media and give you some valuable tips on promoting your book on platforms like Instagram. So, stay tuned to learn about the future of book promotion and how you can leverage technology and social media to maximize your book's reach.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's learned along the way.

Brad takes us back to the time when he made the iconic light bright toy and Mashems, a popular collectible squishy toy. Every creation sprang from his innovative framework, the Courage Flywheel. This model, emphasizing curiosity, creativity, and courage, fuels the invention process. We delve into this process, offering listeners a rare glimpse into the mind of a successful entrepreneur. 

Yet, Brad's story isn't solely about business; it's about maintaining a childlike spirit. He shares his thoughts on the importance of preserving a sense of possibility, faithfulness, and hope as we age. His perspective on life, his experiences with journaling and narrative therapy, all provide a thought-provoking context to our conversation. As he prepares to celebrate the one-year anniversary of his book, Brad emphasizes the crucial role of gratitude and support. It's this blend of business insight and personal growth that makes this episode a must-listen for all entrepreneurs and those aspiring to be. So, tune in and get ready to be inspired by Brad's extraordinary journey.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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...

Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication. 

We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the book has continued to sell well over the years. This episode is a goldmine for anyone interested in the inner workings of a successful book relaunch. 

Because we know you're curious, we also explore various strategies Rob uses to launch his books, including having a launch team, using NetGalley, Facebook groups, and study groups. Rob generously shares some innovative tips on getting more reviews for books, creating a review plea page, and building a supportive ecosystem around the book. If you're a teacher, educator, or professor looking to convert your classroom knowledge into a book, this episode is a must-listen. Brace yourselves for an exciting and enlightening conversation!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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...

Ever dreamt of becoming an author but your doubts about your writing prowess held you back? Wish no more! This episode is a treasure trove of practical tips and deep insights into conquering your fears and harnessing your unique story and knowledge into a compelling book. We take you through five powerful motivations for publishing a book and how it can transform you into an authority figure, amplify your message, and attract new clients. A solid game-changer, a book can also diversify your income and bolster your brand visibility. 

And there's more! Have you ever imagined how your book can be a powerful instrument to grow your business? We walk you through the process: from book launch events, leveraging podcast interviews, ad campaigns, offering your book as a bonus, to reaching out to influencers. We believe a book can be more potent than a business card. We also delve into setting and meeting writing goals, the efficiency of writing sprints, and the importance of celebrating milestones. This episode is your ultimate guide to successfully launching a book. A thrilling journey to becoming an author awaits you. Let's get started!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Instagram
TikTok
Facebook 

Follow Chandler Bolt

YouTube
...