Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

In this podcast episode, we have the pleasure of diving into the world of Pat Flynn, the renowned entrepreneur, blogger, podcaster, speaker, and author behind the Smart Passive Income Blog and Podcast. Pat has established himself as one of the original pioneers of the Internet, inspiring countless individuals to pursue their entrepreneurial dreams through his podcast and blog.

During our conversation, we explore the journey Pat embarked upon after writing his two books, Let Go and his newest release, Will It Fly. Pat shares his unique approach to writing Let Go, where he prioritized creating a book that addressed a topic people were eager to learn about, rather than solely focusing on his personal interests. To achieve this, he engaged his audience through surveys and polls, asking questions to identify the correct topic that resonated with them. This process of involving his audience proved instrumental in validating his book's concept.

Pat goes even further in his book Will It Fly, where he unveils a bold and distinctive process for validating business ideas. This innovative approach offers aspiring entrepreneurs a comprehensive framework to determine the viability and potential success of their ideas before investing significant time and resources.

By leveraging audience engagement, conducting surveys, and implementing unique validation techniques, Pat Flynn has not only written insightful books but also provided invaluable guidance to aspiring entrepreneurs. Join us as we explore Pat's journey and gain insights into his unconventional yet effective approach to writing and validating business ideas.

If you're looking for inspiration and practical strategies to bring your entrepreneurial dreams to life, this podcast episode with Pat Flynn is a must-listen. Gain valuable insights from an industry veteran who has made a significant impact in the online business world.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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In this captivating podcast episode, we have the privilege of speaking with Verne Harnish, a renowned author, entrepreneur, and business expert. Verne is the Founder of the Entrepreneurs' Organization and the CEO of Gazelles, and he has authored three highly influential books, including Mastering the Rockefeller Habits, The Greatest BUSINESS DECISIONS of All Time, and Scaling Up.

During our conversation, Verne reveals the inspiration behind basing his book, Scaling Up, on the habits of the legendary John D. Rockefeller. He shares his transition from a traditional book format to a powerful, information-packed style reminiscent of a textbook on steroids. Verne also provides valuable insights on finding a skilled ghostwriter and recounts his remarkable interactions with the Rockefeller family.

Verne's disciplined approach to writing is also a topic of discussion. He sets aside dedicated time on Thursdays for thoughts and research, and when it's time to write the book, he commits to writing for 6 to 8 hours a day, consistently, for 2 to 3 months. He shares his morning routine, the advantages of living in Barcelona, Spain, and how he effectively scales his expertise from books to major business investments.

Join us as we delve into the world of Verne Harnish, uncovering his writing process, his interactions with influential figures, and the strategies he employs to elevate book sales and expand his impact. Whether you're an aspiring author or a business leader seeking actionable insights, this episode is packed with valuable advice and inspiration from one of the industry's most respected voices.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Jeff Walker the #1 New York Times Bestselling Author of  Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams. Jeff’s launch strategies have transformed the way products are sold online. Before he started talking about his product launch formula, there was almost nobody else talking about product launches. The idea of a million dollar launch even seemed ludicrous, but now no one even bats an eye at a million dollar launch.

His techniques aren't just for gurus or people with established platforms. He has helped thousands of students in hundreds of different niches, and they have generated over 500 million dollars in sales using the product launch formula. His book launch was a huge success and we are going to dive into that and the impact it had on his business and The Product Launch Formula itself. We also learn how Jeff was involved in online business since 1996 and created The Product Launch Formula in 2005, and how he hopes the book will cement his legacy.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Joanna Penn is a New York Times and USA Today bestselling author. She writes thrillers and nonfiction. She is a professional speaker and entrepreneur who was voted as one of the  Guardian UK Top 100 Creative Professionals of 2013. Her website The Creative Penn is regularly voted as one of the top 10 websites for writers.

Her site has a lot of great content, but today we are going to dive into her writing process. Joanna is a prolific writer, and she shares a lot of value. Her writing gets a lot of accolades, but she also has a lot of books out. She is known for publishing quality and quantity in the fiction and nonfiction arena. 

After college Joanna became a consultant, but she was in search of the thing that she really loved and tried many different things. Joanna wrote a book about  Career Change which ended up changing her career trajectory. In writing this book, she learned that she loved writing. She didn’t get to where she is overnight. It has been a 15 year journey. Today, we talk about that journey, Joanna’s writing, and more.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Steve Windsor is a best-selling author who writes wild and irreverent thriller books. He also writes how-to books on being an author. He is also one of my earliest and most successful students here at Self-Publishing School. Steve is a writing machine. He writes quality content fast with his no nonsense, no BS, and sometimes controversial style. Many writers strive to be as talented and productive as he is.

Steve worked in IT and start-ups. He was always a good writer, and he always wanted to write. After a failed Google interview and being prompted by his wife, Steve decided to head to the coffee shop and give writing a try. His routine was to go to the coffee shop before it opened and then sit in the corner and let himself go inside and write. By writing about his own inner dialog, Steve learned to rip off every filter and crank out the words. He still practices this no nonsense style today. He also shares his methods for writing fiction and nonfiction along with a lot of other great stuff.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Chairman and CEO of Brian Tracy International, a company that specializes in the training and development of people and organizations, is a coach, speaker, and bestselling author with over 45 published books. He has consulted with more than a thousand companies and has addressed over 5 million people in his over 5000 worldwide talks and seminars.

Brian has written and produced over 300 audio and video learning programs, including his bestselling Psychology of Achievement. He speaks to worldwide audiences on the subjects of personal and professional development. Prior to founding his own company, Brian was CEO of a $265 million development company. Brian speaks four languages and considers himself a bibliophile and obsessive reader with a huge library of books. I am excited today, to talk with Brian and find out how he used his books to build a massive International brand and speaking and coaching career.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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#1 Bestselling Author of “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” Hal Elrod has managed to take this one book and build a business, following, and movement around it. He now has an entire “Miracle Morning” series and has had crazy success as a coach and speaker.

Hal is also a good friend of mine who happens to live in San Diego. His book has had an amazing impact on my life as I have been consistently applying the principles. His book is not only life changing, but his story is incredible too. When Hal was 20 years old he was in a car accident where he was hit head-on by a drunk driver. He actually died for 6 minutes and ended up with 11 broken bones and was in a coma for 6 days. He was told that he would never walk again.

He went on to not only walk but run a 52-mile ultra marathon. He was also prompted by his doctors to write a book about his experience. The beginning profits of his first book “Taking Life Head On! (The Hal Elrod Story): How To Love The Life You Have While You Create The Life of Your Dreams” were stolen by his first publisher. Hal bounced back again and went on to he create the life-changing “Miracle Morning” book, community, and business. Today we discuss Hal’s book and how he built a business around it.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Lise Cartwright is a Self-Publishing School graduate. She has been one of the most successful students in the program. She is a bestselling author and coach based in Auckland, New Zealand. She blogs and writes books with actionable information for new freelancers and time-poor entrepreneurs.

It is her goal to help these entrepreneurs move forward in their business whether they are just starting out or just need to gain forward momentum. She has an amazing story, and she has been a writing machine and has published 14 books over the last 10 months. Her community is really engaged and can’t wait for each new book to come out. Her writing, community, and income are only building. She has managed to achieve an income of a few grand a month, and it is growing.

Her recipe for success for building an author platform is to right and let the marketing come later. I know her books are going to continue to grow and create an even bigger income. I am really excited to talk with Lise today as we dive into her story and how she has been able to accomplish so much.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Dorie Clark is a marketing strategy consultant, professional speaker, and contributor to the Harvard Business Review. She is the author of  Stand Out Networking,  Stand Out,  Reinventing You, and  Entrepreneurial You. Dorie is a former presidential campaign spokeswoman, and an adjunct professor of business administration at Duke University. In this episode, we talk about writing books and writing for high profile sites. 

Since her childhood, Dorie always wanted to write a book. In 2009, she decided to pursue her dream and make that happen. She came up with three great ideas and presented those to publishers, but soon discovered without having an established platform she wasn’t going to get a deal. That is when she decided to build a platform through blogging. She began by trying to get into some well-known publications like Forbes, Inc, and Huffington Post.

Dorie used warm leads to and referrals from friends to get an introduction with an editor and the fire publication she began blogging in was the Huffington Post. This led to other opportunities, and we learn how Dorie built a platform and her career to become the author, writer, and contributor that she is today.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Grant Cardone is a New York Times bestselling author of five business books. Grant is among the top 10 social media influencers. He owns and operates four companies, and is the creator of a top sales training program with the world’s most visited online sales training university. He has worked with the U.S. Pentagon and high profile companies like Salesforce, LinkedIn, and Google.

We have an exciting conversation about how to use books to grow a business. Grant was inspired by his father's love for calligraphy and writing and wanted to write a book since he was eight years old. He didn’t actually write one until he was 51 years old. Prior to that, he did write a bunch of training programs and workbooks on changes in the sales process. Then he wrote Sale or Be Sold which took him three hours to write. He pitched this book to a couple of publishers with no luck. He ended up self-publishing, and it is now in the top 1% of self-published books. Grant shares his experience with writing, selling, and promoting multiple products.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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