Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Cal Newport is an Assistant Professor of Computer Science at Georgetown University. In addition to studying the theoretical foundations of our digital age, he also writes about the impact of these technologies on the world at work. His most recent work  Deep Work argues that focus is the new IQ in the modern workplace, and that the ability to concentrate without distraction is becoming increasingly valuable.

Previous work by Cal includes three popular books with unconventional advice for students, and  So Good They Can’t Ignore You a book that debunks the long held belief that following your passion is good advice. Today, we are going to dive into the deep work methodology. If you have ever tried to write a book, then you know that the hardest thing in the process is the actual focus and getting to the finish line. On this episode, Cal shares his principles behind having the focus to accomplish deep work and his writing process with us.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Ruth Soukup is a blogger at Living Well Spending Less, the founder of the  Living Well Planner, and the author of Living Well Spending Less: 12 Secrets of the Good Life. Ruth encourages more than a million monthly readers of her blog to follow their dreams and reach their goals through easy to implement tips and strategies for saving time and money while focusing on the things that matter the most.

She lives in Florida with her husband Chuck and their two daughters Maggie and Annie. Ruth began thinking about writing a book when she was blogging full-time at Living Well Spending Less and her husband was staying at home with the kids. She wanted to encapsulate the knowledge from her blog into a book and she came out with her first book which was How To Blog For Profit: Without Selling Your Soul. She had no expectations when she put this out there as a Kindle book. The first version did better than she had anticipated, so she put out a second version that was longer and included a paperback version.

The success of her first self-published book gave her the confidence to create her first traditionally published book. Although, the creation process for Living Well Spending Less was much more personal and difficult. We talk about the book creation process. The importance of having an accountability partner. How books can lead to other opportunities like products, courses, consulting and more. Enjoy the interview as we deep dive into Ruth’s writing and business success.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Jeff Goins is an author, speaker, and blogger. After working for seven years in the nonprofit world as a marketing and communications director, he now writes and speaks full time. He challenges people to make their messages matter through his blog, courses, and online events.

Jeff is the author of five books including  The Art of Work,  Real Artists Don’t Starve,  You Are a Writer,  The In-Between, and  Wrecked. Today, we are going to focus on the writing side of things, and how Jeff’s success has really exploded with his writing and with building his tribe. Jeff started writing when he realized that being a marketing director wasn’t for him. Prompting from a friend made Jeff realize that he was a writer, and he just needed to write.

He wrote on his blog everyday, and the opportunities came. His success was a result of doing the daily practice of writing and realizing that he was a writer. Once Jeff began thinking of himself as a writer, writing is what he started doing. Thinking like a pro prompted Jeff to act like a pro. Listen in to hear more about Jeff’s story and his writing process.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

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Gary Vaynerchuk is the CEO of VaynerMedia which is one of the world’s hottest digital companies, and the host of the #AskGaryVee Show. He is also the author of four New York Time’s bestselling books including Crush It!, The Thank You Economy,  Jab Jab Jab Right Hook, and #AskGaryVee: One Entrepreneurs Take on Leadership Social Media, and Self-Awareness.

When Gary was fresh out of college he took his family’s wine business and grew it from a 3 million dollar a year business to a 60 million dollar a year business. He did this in just five years. He is also a prolific angel investor and a venture capitalist investing in companies like Facebook, Twitter, Tumblr, Uber, and BirchBox before eventually co-founding Vayner/RSE, a 25 million dollar investment fund.

In today’s show, we talk about how Gary was approached by a publisher and got his first book deal. We also discuss Gary’s feelings on self-publishing, and what it means to Gary to build a brand. We also touch on business and book promoting tactics that Gary used to become as successful as he is today. Gary also talks about the importance of finding what you are good at and the important concept of “hustle” and just putting in the work. 

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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Lisa Nichols is one of the world’s most requested motivational speakers. She is a media personality and corporate CEO whose global platform has reached and served nearly 30 million people. She has been featured on Oprah, The Today Show, The Steve Harvey Show, and on The Secret. 

Lisa has six bestselling books including the New York Times Bestseller No Matter What and her seventh book Abundance Now was just released this January. I am so excited about this interview. Lisa is just hilarious. She is a bundle of energy and a whole lot of fun, and I know we are going to have an amazing interview.

Listen in to find out about guerilla marketing, creating hooks, overcoming fear, and so much more!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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Ryan Levesque is the #1 National Best-Selling Author of the book ASK. In 2008, armed with a $450 laptop, an Ivy League background, and neuroscience he was able to launch a multi-million dollar online publishing business. He sold information and software products using what is now known as the ASK Formula.

Ryan has used the ASK Formula to help build several multi-million dollar businesses spread across 23 different industries. He has generated over 100 million dollars in sales. This breaks down to generating over 3 million leads with 170 thousand customers across 19 different markets. Ryan has been a busy guy because these numbers are just from the last 23 months.

I met Ryan last September at The Titans of Direct Response Event. Ryan has a background in copy and direct response which is a skill in and of itself. In this episode, we are going to focus on his book ASK. We are going to talk about a case study and how he launched the book. Then we are really diving into the monetizing portion and the survey funnel and different back-end products.   

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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While wrestling at Boise State University, Russell Brunson started his first online company. Within a year of graduating, he had sold over a million dollars worth of products and services all from his basement.

For over 12 years now, Russell has been starting and scaling companies online. He owns a software company called ClickFunnels, a supplement company, and a coaching company. He is also one of the top super affiliates in the world. He created his company DotCom Secrets which is also the title of his book to help entrepreneurs around the world to start, promote, and grow their companies online.

Russell lives in Boise, ID with his wife Collette and their five children. In this interview, we are going to talk about why someone who owns a company and sold a million dollars worth of products chose to write a book. We are also going to talk about the launch of Russell’s book and the funnel process. 

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Jay Papasan is the Vice President of Publishing at Keller Williams Realty, Inc. in Austin, Texas. This is a real estate franchise company with over 74,000 real estate agents operating across the US and Canada. 

Jay has co-authored multiple bestsellers including  The Millionaire Real Estate Agent,  The Millionaire Real Estate Investor, and The ONE Thing. Before co-authoring the bestselling real estate series with Gary Keller, Jay was an editor at HarperCollins where he worked on bestselling books such as  Body For Life by Bill Phillips and  Go For the Goal by Mia Hamm.

The ONE Thing is one of my top 5 books of all time. I have a lot of favorite books, but this one I constantly go back to and highly recommend. In fact, our entire company will be reading this book next month as required reading. Today, we will be talking about a lot of the principles from the book and how they apply to writing.

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Michael Hyatt is one of my favorite people in our space. He does things absolutely the right way and always works from a place of integrity and quality. You may recognize Michael as the author of the New York Times bestseller Platform: Get Noticed in a Noisy World and the coauthor of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.

In addition to being a highly successful author, Michael has worked in nearly every facet of book publishing in the 30 years since he began his career at Word Publishing (which was a part of Thomas Nelson) while a senior at Baylor University. Perhaps most notably, he played a large role at Thomas Nelson Publishers, which is the largest faith-based publisher in the world and is now part of HarperCollins. Michael was the company’s CEO from 2005 through 2011, and remained there as chairman until the company was sold in 2012. 

Our conversation today includes Michael talking in detail about his experiences with the writing, publishing, and publicity processes. As you’ll learn here, his first book came very close to never being published, and only his own tenacity and persuasiveness saved it. 

In addition, he’ll offer incredible value in the form of advice for anyone interested in writing or publishing a book. He explains, for example, why having your own platform is more important now than ever before. He also offers recommendations on topics such as starting with a blog (using social media instead is “like building a house on a rented lot”) and why you might want to rethink those gorgeous, image-filled emails to your mailing list. 

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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...

In the Self-Publishing School podcast, you’ll learn to write and publish your first book, and how to use that book to grow your business, brand, or following. We also offer video training at spsfreetraining.com!

In this introductory episode, I want to give you a quick overview of Self-Publishing School’s mission. Basically, this mission is to put the power back in the hands of the authors.

Future podcasts will address three distinct topics related to self-publishing: writing, marketing, and monetizing. I’ll be bringing in top experts who will talk from personal experience about things they’ve actually done. In other words, this will be real, valuable, actionable information -- not untested theoretical advice from a textbook.

So listen in, subscribe, and learn all about the exciting world of self-publishing. Glad to have you here, and I look forward to offering you many value-packed episodes!

 

You can find Chandler and Self-Publishing School here:

Chandler Bolt on LinkedIn

Chandler Bolt on Facebook

Chandler Bolt on Amazon

selfpublishing.com/training

spsfreetraining.com

 

Show Notes

[00:22] - Chandler Bolt introduces himself and explains what he’ll share in this episode.

[00:46] - We learn more about Chandler Bolt, such as where he’s from, where he lives now, how many bestselling books he’s written, and how hard it was for him to write his first book.

[01:24] - Chandler explains more about Self-Publishing School, and what its mission is. He also touches on why self-publishing is the best option for many authors.

[02:50] - If you want some free training, you can go to selfpublishing.com/training.

[03:05] - Chandler talks about the podcast, explaining what you can expect from it and how it will work.

[04:12] - We hear about how valuable and high-quality the guests on future episodes will be.

[04:47] - Chandler describes the frequency of the podcast. A few episodes will be available at launch, and after that there will be a new episode every week.

[05:32] - Chandler invites listeners to subscribe. This will keep you in the loop for future episodes, and help ensure you don’t miss a single valuable episode!

[06:14] - Listeners are invited to claim a free gift: a copy of Book Launch. To get yours, go to

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation

Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Facebook 

Follow Chandler Bolt

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...