In today’s competitive world of self-storage, reducing rates to match or beat your competition can feel like the smart move.

There’s a lot of supply, and pricing algorithms are adjusting rates to keep up with what’s happening in a trade area. And consumers often think of self-storage as a commodity, so they’ll just go with the cheapest rate… right?

Well, not always.

In 2026, powerful revenue strategies are going to be critical—more important than ever. I will explain why in this three-part series.

In this first episode, let’s explore what I think are some good approaches to consider this year around pricing and move-in incentives.

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