Sell the Results, Not the Solution

If I went to your website right now, would I understand what your work does for me? Is the result that I am looking for–that I would pay you money for–representing in your message? Or are you falling into the overlooked expert trap of leading with your solution? Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are. But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates. Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants. In This Episode: Why experts struggle to see the difference between the drill and the hole A client case study of marketing the result not the solution Four steps to take your messaging from solutions to results Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Finally Nail Your Message Resources: Theodore Levitt Camille Rapacz