Sell With Authority

The land and expand strategy, a discussion by Robert Rose in this podcast episode. For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, and tell their story more effectively. Over the last ten years, Robert and his firm, The Content Advisory, have advised more than 500 companies, including 15 of the Fortune 100.

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and, helped guide it to be the leading global content marketing education and training organization. Robert was CMO of CrownPeak – leading the marketing and product development of one of the world’s first enterprise Software-as-a-Service web content solutions.

Robert is the author of three best-selling books on marketing and content strategy and is the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.

• How we can use the “what’s next” idea for more effective forward-thinking
• What is the “Smile Strategy,” and why is it important in business development
• Ways to put into practice the “So I can” methodology
• Ways we can get our clients to perceive us as strategic advisors
• How we can achieve the “land and expand strategy” instead of being commoditized

• Learn the land and expand strategy in detail by knowing how we get it all done
• Website: https://contentadvisory.net/
• LinkedIn: https://www.linkedin.com/in/robrose/
• Twitter: https://twitter.com/tcadvisory
• YouTube: https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA
• Enhance your land and expand strategy knowledge from this blog by The Content Advisory

Book writing process with Henry DeVries will help bring out the content creator in you. This will be a great stepping stone if you want to provide only the best for your clients. 

In the last decade Henry DeVries has authored, ghostwritten, and published more than 300 books for business thought leaders, including How to Close a Deal Like Warren Buffett, You’re Not the Person I Hired, Dirty Little Secrets of Family Business, and Persuade With a Story! He is the CEO of Indie Books International, which has published more than 100 titles since he co-founded the company in 2014. Formerly president of an award-winning Ad Age 500 marketing agency, he is also a former assistant dean for continuing education at the University of California San Diego. In addition to speaking to thousands of business leaders each year, he writes a weekly column for Forbes.com.

• How agencies, coaches, and consultants can use the right recipe to make strides forward during the book writing process
• What are some advantageous “side effects” of completing the book writing process
• What are three ways to complete a book – and ways to navigate the minefield of publishing
• Why Henry DeVries absolutely believes marketing with a book is THE number one marketing strategy
• The seven magnificent ways to market a book in the right order

• Check out the other book writing process authors from Rainmaker Confidential
• Websites:
  • http://www.rainmakerconfidential.com/workshops
  • http://www.indiebooksintl.com/
  • http://www.forbes.com/sites/henrydevries
• LinkedIn:
  • http://www.linkedin.com/in/henryjdevries
  • https://www.linkedin.com/company/indie-books-international/
• Twitter: https://twitter.com/indiebooksintl
• Elevate your book writing process by also learning how to tell a great story

Tom is a no-nonsense, straight-talking 30-year veteran of the ad agency business who favors stiff drinks, good debates, and helping agencies Sell Greatly by turning conversations into clients.

As an internationally recognized sales & marketing keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach agencies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new clients.

What you will learn about in this episode:

• Strategic and tactical ways to turn conversations into clients
• What is an invisible sale and how is it related to prospecting painlessly
• Reasonable starting points for using system components in business development
• How using propinquity helps gain exposure to invisible prospects
• How a little work with focussed efforts can produce a big impact

Resources:

• Agency Business Development Training: https://conversedigital.com/agency-business-development-training/
• Website: https://conversedigital.com/
• LinkedIn:
  • https://www.linkedin.com/in/tommartinjr/
  • https://www.linkedin.com/company/conversedigital/
• Facebook: https://www.facebook.com/ConverseDigital
• Twitter:
  • https://twitter.com/conversedigital
  • https://twitter.com/tommartin