Sell With Authority

Niching down is something that we’re doing differently for this podcast episode.

As you know — Erik is one of the owners here at Predictive and has joined Stephen for several episodes on the podcast, which has been a fun opportunity to share Erik’s smarts with our community in new and deeper ways.

No doubt — Erik has a depth of expertise, and we’re looking forward to him joining Stephen as his guest on the show again soon.

That said — for today — we’re going to do something different and share the full-length interview where Erik was interviewed by Deb Zahn, the fabulous host of the “Craft of Consulting” podcast.

Deb did an exceptional job of orchestrating a deep and instructional conversation around a topic that, in our experience — agencies, business coaches, and strategic consultants — typically either run from — or — move toward in a somewhat committed way.

When the episode aired — we listened to every word because what Erik shared was so helpful and awesome.

• How and where to build your position of authority (we call that planting your flag)
• Why niching down is important
• How to monetize it
• Overcoming your fear of opportunity costs
• Recognizing that everything gets easier when you’re niching down
• Our guess is — you’ll also love the food analogies Erik shared — so awesome.
• The one about the French pastry chef is fantastic!
• And much more, which is why we decided to share the full episode with you.

• Website: https://predictiveroi.com/
• Listen to another niching down podcast with Parker Stevenson
• LinkedIn: https://www.linkedin.com/in/erik-jensen-b9946068/
• Facebook: https://www.facebook.com/PredictiveROI/
• Twitter: https://twitter.com/predictive_roi
• Learn about niching down and scaling up, with Ken Hardison

Transitional moments in the business are always exciting! Erik Jensen is an owner and Chief Strategy Officer at Predictive ROI, a strategic digital marketing agency focused on helping agencies, coaches, and consultants build and monetize an authority position.

If you have ever been told you need to be creating and sharing all sorts of content with your audience, but no one has shown you how it becomes one of the transitional moments for your business – PROI is here to share in full transparency the ways we’ve seen our prospects consume and engage with our content – and how that has turned prospects into clients.

Erik is all about helping business owners build more stable, profitable, and scalable businesses, not by shouting directions from below, but by helping shoulder owners’ burdens and hike up the mountain alongside them.

• How we define transitional moments
• What are some milestones to identify before designing the transition process
• Erik’s insights into building the right content strategy for nurturing leads and prospects
• How agencies, coaches, and consultants can navigate the path of transitional moments
• The value of taking intentional steps in evolving the status of relationships with right-fit clients

• Download the FREE transitional moments worksheet here
• Website: https://predictiveroi.com/
• LinkedIn: https://www.linkedin.com/in/erik-jensen-b9946068/
• Facebook: https://www.facebook.com/PredictiveROI/
• Twitter: https://twitter.com/predictive_roi
• Learn more about transitional moments and building the HERO offer with Erik Jensen 

Agency client relationship? Jamie Shibley is the CEO of The Expressory, a strategic gifting agency that believes the key to accelerating your business growth and profitability in the post-covid era will rely on your ability to effectively nurture the agency client relationship.

After 20 years in the Corporate world full of IT & eCommerce roles, Jamie launched an online brand of her own. Jamie understands the influence of strategic gifts and wants to help business owners thrive in a high-tech world through the creation of long-lasting emotional loyalty. Respected as a market leader, Jamie’s gift designs have been featured on Entertainment Tonight.

• The concept behind strategic gifting and why Jamie is so passionate about it
• How Jamie and her team have helped PROI stay intentionally connected with Dream Prospects
• Why sending 6-8 high-quality touches annually is so effective in nurturing agency client relationship and building emotional loyalty
• Practical and tactical steps for architecting gifts that leave a meaningful and lasting impression
• Powerful attributes to strategic gifting with Wow-Factor results

• Website: https://www.theexpressory.com/
• Watch more agency client relationship videos from Jamie Shibley here
• LinkedIn: https://www.linkedin.com/in/jamie-shibley-76a3402/
• Read more related content about agency client relationship from Jamie Shibley

Authority positioning will make you the obvious choice to your target audience. Dr. Lauria will explain how this could be one of the best tools your agency will ever use. 

Dr. Angela Lauria, freelance ghostwriter, and editor, founded The Author Incubator in 2013. The Author Incubator was first created to be a home for bold, influential—even radical—ideas in publishing. Angela had planned a career in activism and social change after completing her PhD in the European Graduate School where her dissertation “From Medea to Media: Live Performance as a Vehicle for Social Change” was published by ATRPOS PRESS as part of the Think Media Philosophy Series.

Little did Angela realize that it was this experience of getting her own book published that would forever alter her trajectory and unknowingly provide her with authority positioning. To pay her way through graduate school, she helped companies and individuals write and publish their books.

However, when Angela realized the publishing industry was ripe with subversion and disruption, she decided that she was being called to do something about it. It was then that she had the vision to create The Author Incubator: To empower agents of change and transformation; coaches, healers, lightworkers to write their book, to create a difference, and ultimately, to create massive social change in the process.

• Ways Dr. Angela and her team expertly craft their marketing strategies
• Examples of bold moves that Dr. Angela implements to become more helpful and impactful for her community
• How Dr. Angela’s perspective on authority positioning has led to 27 of her clients becoming millionaires
• What methods and filters in her conversations result in the shortest pathway for her clients reaching their goals
• The Gold Star Idea approach

• Read how to establish your authority positioning as an author and entrepreneur in this blog
• Website: https://theauthorincubator.com/
• LinkedIn: https://www.linkedin.com/in/angelalauria
• Twitter: https://twitter.com/alauria
• Listen to a related authority positioning podcast with Tom Schwab

Ecosystem culture can be helpful in propelling both you and your client’s potential to greater heights. We’ll cover every details with Pamela Slim to ensure that you’ll be able to understand her ideology behind it. 

Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014), and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.

• How Pamela’s journey in different adventures launched her work into the world
• The idea behind peanut-butter and jelly partnerships
• Pamela’s relentlessly helpful ways to create a community with layered components and a bigger purpose
• How it’s possible to build an ecosystem culture
• How Pamela’s focus on capacity-building results in unlocking her client’s potential and leaves an enduring legacy

• Download this PDF for a mindmap of the ecosystem culture
• Website: https://pamelaslim.com/
• Twitter: https://twitter.com/pamslim
• Facebook: https://www.facebook.com/pamela.slim
• LinkedIn: https://www.linkedin.com/in/pamelaslim/
• Instagram: https://www.instagram.com/pamslim/
• Listen to how the ecosystem culture can be one of the profitable cultures in this podcast

Data driven business strategy is something that you need to utilize to stay ahead of the competition. Join us in today’s episode for this insightful discussion with today’s guest, Cary Weston. 

Cary Weston is President and Chief Marketing Officer at Sutherland Weston. Cary is the person that will cut through the trendy business-speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creativity doesn’t mask the need and that the work is focused on results.

Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’ When it comes to clients, his approach to using data driven business strategy gave them a much-needed boost to get ahead of the game.

Cary is active on several community boards and causes, including volunteering as a board member for little league and coaching youth basketball and football.

He was a founding member and the initial Chair of Fusion: Bangor, an organization developed to connect and inspire young professionals to become active and engaged in their community. He has served as a multi-term city councilor, is a former Mayor of his hometown Bangor, and founded the Mayor’s Coalition in Maine.

• How Cary’s nontraditional professional path began
• What Cary learned the first time he walked into an agency
• Why Cary’s new perspective led him to use research as cornerstone content
• Why the fear of failing doesn’t stop Cary’s drive
• The impact of Cary’s research on business development processes and personal relationships
• Ways Cary is continuing to help solve client’s problems using a data driven business strategy

• Watch this video on how data driven business strategy has increased sales
• Website: https://sutherlandweston.com/
• LinkedIn: https://www.linkedin.com/in/caryweston/
• Facebook: https://www.facebook.com/SutherlandWestonInc/
• Twitter: https://twitter.com/swmc_inc
• Read about data driven business strategy and its impact on small business owners

How to create systems for your business? If you’re interested, listen to what our guest, David Jenyns, says for today’s podcast episode.

David Jenyns began his entrepreneurial journey when he was 20 years old. Like any good entrepreneur, David was never short on ideas and has owned, run and been involved in a variety of different business ventures. Everything from developing successful stock market trading courses, to franchising rock ‘n roll retail clothing stores, to building a successful software as a service company.

Most well-known for building one of Australia’s most sought-after digital agencies, David’s approach to digital marketing combines many disciplines. His methods – outlined in his Amazon bestselling book “Authority Content” – earned him international respect and recognition.

More than 10 years later, his two companies, Melbourne SEO Services and Melbourne Video Production, are still going strong and are the flagship examples of David’s approach to systematizing a business.

• Why David Jenyns made his mission to free all business owners on a worldwide scale
• How to create systems for your business for a smooth-flowing process
• Practical and tactical steps to begin creating a foundation of systems
• How systems development is pivotal in removing key person dependencies
• Ways to break through the initial resistance of systematization – leading to a systems mindset
• Why we should challenge misconceptions about systems culture

• Avoiding the pitfall by learning how to create systems for your business in this blog
• Websites:
  • https://www.davidjenyns.com/
  • https://www.systemhub.com/david-jenyns/
  • https://www.melbourneseoservices.com/
  • https://www.systemology.com/
• LinkedIn: https://www.linkedin.com/in/david-jenyns/
• Twitter: https://twitter.com/davidjenyns
• Book: Authority Content: The Simple System for Building Your Brand, Sales, and Credibility Paperback – August 24, 2016
• Get the tools on how to create systems for your business by signing up for LaunchPad

High impact coaching, a discussion with Kim Ades on how you will become the best in your industry when you’re with the right coach!

Kim Ades (pronounced add-iss) is the Founder of Frame of Mind Coaching™ and Co-Founder of The Journal That Talks Back™.

Recognized as a pioneer in the field of leadership coaching and thought mastery, Kim uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results.

Author, speaker, entrepreneur, coach, and mom of five, Kim is dedicated to teaching her high impact coaching process to leaders, executives, and entrepreneurs worldwide.

• Ways we can direct our thinking to achieve extraordinary results when leveraging cornerstone content
• How to implement useful, alternative high impact coaching approaches as opposed to less personal accountability-based coaching
• How we can help our clients get from a starting point to cementing a transformational experience
• Kim’s recommendations for getting the volume of work done with what she refers to as high impact coaching
• Why trying new things in a content landscape is so important for business growth

• Read about high impact coaching and the things you didn’t know about it
• Website: https://www.frameofmindcoaching.com/
• LinkedIn: https://www.linkedin.com/in/kimades
• Facebook: https://www.facebook.com/FOMcoaching
• Twitter: https://twitter.com/kimades
• Instagram: https://www.instagram.com/frameofmindcoaching
• Group Coaching: https://www.frameofmindcoaching.com/group-coaching
• The Journal That Talks Back™: https://www.thejournalthattalksback.com/
• Learn the reason why high impact coaching is important for young leaders

The best time management strategies are something that you need to practice to get you ahead of the game. Molly Rose Speed will be your guide on these strategies, especially on how you can apply to both your personal and professional life!

Molly Rose is an expert in creating what everyone wants more of — time and freedom. Through her methods of intelligent systems, automation, and outsourcing, you’ll experience another 10-15 hours per week of freedom and flexibility.

As the founder of Virtual Assistant Management which provides trusted Virtual Assistant solutions and flawless tech execution for busy entrepreneurs, Molly Rose is the go-to professional for some of the most successful entrepreneurs and leaders in the financial and personal development industries.

Molly Rose is an awarded military spouse and solo world traveler who believes in creating a business and a life that allows you to do more of what you love.

• How Molly Rose Speed became an expert in the field of virtual assistant training
• How we can solve time constraints by practicing the best time management strategies
• How can we stay in the zone of genius – and why dedicating time to our zone of genius actually adds value back into our business
• Why it is so beneficial to clearly identify the priorities that can be outsourced
• Molly’s blueprint for avoiding burnout– and getting in the right spot of energy

• Learn the best time management strategies that Kevin Kruse is practicing for his daily life
• Website: http://www.virtualassistantmanagement.com/
• LinkedIn: https://www.linkedin.com/in/mollyrosespeed/
• Instagram: http://instagram.com/mollyrosespeed
• Read about the correlation of the best time management strategies and the role of virtual assistants in this blog

Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy. She started The Sutter Company after more than two decades of running business development teams for agencies, large and small, and spanning a diverse list of disciplines. They’ve included R/GA, OMD, Havas Media, and The VIA Agency.

Best business development program? Jody frequently speaks at leading industry events around the world such as Traffic & Conversion Summit, INBOUND, the ICA’s Agency Transformation Summit, The Drum’s Pitch Perfect new business conference, and is a featured instructor in the 4As Learning & Development program.

Her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.com.

• How to create an environment for winning
• How to build the best business development programs for biz dev growth that aligns with the ground we claim
• What are the best ways to go from abstract to tactical in biz dev
• How to become equipped with a strong story for our right-fit clients
• Why it’s beneficial to get in touch with vulnerabilities
• 8 practical steps to eliminate feast or famine in biz dev

• Learn more about the best business development programs, and you can find Jody here 
• LinkedIn: https://www.linkedin.com/in/jodysutter/
• https://www.linkedin.com/company/the-sutter-company
• Facebook: https://www.facebook.com/TheSutterCompany/
• Twitter: https://twitter.com/jodysutter
• Learn more about the best business development programs by listening to our second interview with Jody Sutter: Win New Business by Asking the Right Questions