Agency client relationship podcast with Jamie Shibley. Learn the practical and tactical steps to building a good agency client relationship.

Agency client relationship? Jamie Shibley is the CEO of The Expressory, a strategic gifting agency that believes the key to accelerating your business growth and profitability in the post-covid era will rely on your ability to effectively nurture the agency client relationship.

After 20 years in the Corporate world full of IT & eCommerce roles, Jamie launched an online brand of her own. Jamie understands the influence of strategic gifts and wants to help business owners thrive in a high-tech world through the creation of long-lasting emotional loyalty. Respected as a market leader, Jamie’s gift designs have been featured on Entertainment Tonight.

What you will learn in this episode is about agency client relationship:

• The concept behind strategic gifting and why Jamie is so passionate about it
• How Jamie and her team have helped PROI stay intentionally connected with Dream Prospects
• Why sending 6-8 high-quality touches annually is so effective in nurturing agency client relationship and building emotional loyalty
• Practical and tactical steps for architecting gifts that leave a meaningful and lasting impression
• Powerful attributes to strategic gifting with Wow-Factor results

Resources:

• Website: https://www.theexpressory.com/
• Watch more agency client relationship videos from Jamie Shibley here
• LinkedIn: https://www.linkedin.com/in/jamie-shibley-76a3402/
• Read more related content about agency client relationship from Jamie Shibley

Authority positioning, a podcast with Dr. Angela Lauria. Learn how agencies and clients became successful through authority positioning.

Authority positioning will make you the obvious choice to your target audience. Dr. Lauria will explain how this could be one of the best tools your agency will ever use. 

Dr. Angela Lauria, freelance ghostwriter, and editor, founded The Author Incubator in 2013. The Author Incubator was first created to be a home for bold, influential—even radical—ideas in publishing. Angela had planned a career in activism and social change after completing her PhD in the European Graduate School where her dissertation “From Medea to Media: Live Performance as a Vehicle for Social Change” was published by ATRPOS PRESS as part of the Think Media Philosophy Series.

Little did Angela realize that it was this experience of getting her own book published that would forever alter her trajectory and unknowingly provide her with authority positioning. To pay her way through graduate school, she helped companies and individuals write and publish their books.

However, when Angela realized the publishing industry was ripe with subversion and disruption, she decided that she was being called to do something about it. It was then that she had the vision to create The Author Incubator: To empower agents of change and transformation; coaches, healers, lightworkers to write their book, to create a difference, and ultimately, to create massive social change in the process.

What you will learn in this episode is about authority positioning:

• Ways Dr. Angela and her team expertly craft their marketing strategies
• Examples of bold moves that Dr. Angela implements to become more helpful and impactful for her community
• How Dr. Angela’s perspective on authority positioning has led to 27 of her clients becoming millionaires
• What methods and filters in her conversations result in the shortest pathway for her clients reaching their goals
• The Gold Star Idea approach

Resources:

• Read how to establish your authority positioning as an author and entrepreneur in this blog
• Website: https://theauthorincubator.com/
• LinkedIn: https://www.linkedin.com/in/angelalauria
• Twitter: https://twitter.com/alauria
• Listen to a related authority positioning podcast with Tom Schwab

Ecosystem culture, is our topic for this episode. Learn how Pamela Slim drives her global work through her sustainable ecosystem culture.

Ecosystem culture can be helpful in propelling both you and your client’s potential to greater heights. We’ll cover every details with Pamela Slim to ensure that you’ll be able to understand her ideology behind it. 

Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014), and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, where they host scores of diverse community leaders and regular small business programming.

What you will learn in this episode about the ecosystem culture:

• How Pamela’s journey in different adventures launched her work into the world
• The idea behind peanut-butter and jelly partnerships
• Pamela’s relentlessly helpful ways to create a community with layered components and a bigger purpose
• How it’s possible to build an ecosystem culture
• How Pamela’s focus on capacity-building results in unlocking her client’s potential and leaves an enduring legacy

Resources:

• Download this PDF for a mindmap of the ecosystem culture
• Website: https://pamelaslim.com/
• Twitter: https://twitter.com/pamslim
• Facebook: https://www.facebook.com/pamela.slim
• LinkedIn: https://www.linkedin.com/in/pamelaslim/
• Instagram: https://www.instagram.com/pamslim/
• Listen to how the ecosystem culture can be one of the profitable cultures in this podcast

Data driven business strategy with Cary Weston. Learn about blending agency insights and impactful results of data driven business strategy.

Data driven business strategy is something that you need to utilize to stay ahead of the competition. Join us in today’s episode for this insightful discussion with today’s guest, Cary Weston. 

Cary Weston is President and Chief Marketing Officer at Sutherland Weston. Cary is the person that will cut through the trendy business-speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creativity doesn’t mask the need and that the work is focused on results.

Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’ When it comes to clients, his approach to using data driven business strategy gave them a much-needed boost to get ahead of the game.

Cary is active on several community boards and causes, including volunteering as a board member for little league and coaching youth basketball and football.

He was a founding member and the initial Chair of Fusion: Bangor, an organization developed to connect and inspire young professionals to become active and engaged in their community. He has served as a multi-term city councilor, is a former Mayor of his hometown Bangor, and founded the Mayor’s Coalition in Maine.

What you will learn in this episode is about data driven business strategy:

• How Cary’s nontraditional professional path began
• What Cary learned the first time he walked into an agency
• Why Cary’s new perspective led him to use research as cornerstone content
• Why the fear of failing doesn’t stop Cary’s drive
• The impact of Cary’s research on business development processes and personal relationships
• Ways Cary is continuing to help solve client’s problems using a data driven business strategy

Resources:

• Watch this video on how data driven business strategy has increased sales
• Website: https://sutherlandweston.com/
• LinkedIn: https://www.linkedin.com/in/caryweston/
• Facebook: https://www.facebook.com/SutherlandWestonInc/
• Twitter: https://twitter.com/swmc_inc
• Read about data driven business strategy and its impact on small business owners

How to create systems for your business? Practical and tactical steps from David Jenyns on how to create systems for your business.

How to create systems for your business? If you’re interested, listen to what our guest, David Jenyns, says for today’s podcast episode.

David Jenyns began his entrepreneurial journey when he was 20 years old. Like any good entrepreneur, David was never short on ideas and has owned, run and been involved in a variety of different business ventures. Everything from developing successful stock market trading courses, to franchising rock ‘n roll retail clothing stores, to building a successful software as a service company.

Most well-known for building one of Australia’s most sought-after digital agencies, David’s approach to digital marketing combines many disciplines. His methods – outlined in his Amazon bestselling book “Authority Content” – earned him international respect and recognition.

More than 10 years later, his two companies, Melbourne SEO Services and Melbourne Video Production, are still going strong and are the flagship examples of David’s approach to systematizing a business.

What you will learn in this episode about how to create systems for your business:

• Why David Jenyns made his mission to free all business owners on a worldwide scale
• How to create systems for your business for a smooth-flowing process
• Practical and tactical steps to begin creating a foundation of systems
• How systems development is pivotal in removing key person dependencies
• Ways to break through the initial resistance of systematization – leading to a systems mindset
• Why we should challenge misconceptions about systems culture

Resources:

• Avoiding the pitfall by learning how to create systems for your business in this blog
• Websites:
  • https://www.davidjenyns.com/
  • https://www.systemhub.com/david-jenyns/
  • https://www.melbourneseoservices.com/
  • https://www.systemology.com/
• LinkedIn: https://www.linkedin.com/in/david-jenyns/
• Twitter: https://twitter.com/davidjenyns
• Book: Authority Content: The Simple System for Building Your Brand, Sales, and Credibility Paperback – August 24, 2016
• Get the tools on how to create systems for your business by signing up for LaunchPad

High impact coaching, a podcast episode with Kim Ades. Learn how to prioritize innovation for business growth through high impact coaching.

High impact coaching, a discussion with Kim Ades on how you will become the best in your industry when you’re with the right coach!

Kim Ades (pronounced add-iss) is the Founder of Frame of Mind Coaching™ and Co-Founder of The Journal That Talks Back™.

Recognized as a pioneer in the field of leadership coaching and thought mastery, Kim uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results.

Author, speaker, entrepreneur, coach, and mom of five, Kim is dedicated to teaching her high impact coaching process to leaders, executives, and entrepreneurs worldwide.

What you will learn in this episode about high impact coaching:

• Ways we can direct our thinking to achieve extraordinary results when leveraging cornerstone content
• How to implement useful, alternative high impact coaching approaches as opposed to less personal accountability-based coaching
• How we can help our clients get from a starting point to cementing a transformational experience
• Kim’s recommendations for getting the volume of work done with what she refers to as high impact coaching
• Why trying new things in a content landscape is so important for business growth

Resources:

• Read about high impact coaching and the things you didn’t know about it
• Website: https://www.frameofmindcoaching.com/
• LinkedIn: https://www.linkedin.com/in/kimades
• Facebook: https://www.facebook.com/FOMcoaching
• Twitter: https://twitter.com/kimades
• Instagram: https://www.instagram.com/frameofmindcoaching
• Group Coaching: https://www.frameofmindcoaching.com/group-coaching
• The Journal That Talks Back™: https://www.thejournalthattalksback.com/
• Learn the reason why high impact coaching is important for young leaders

The best time management strategies are key to a business’s growth. Learn and use the best time management strategies today!

The best time management strategies are something that you need to practice to get you ahead of the game. Molly Rose Speed will be your guide on these strategies, especially on how you can apply to both your personal and professional life!

Molly Rose is an expert in creating what everyone wants more of — time and freedom. Through her methods of intelligent systems, automation, and outsourcing, you’ll experience another 10-15 hours per week of freedom and flexibility.

As the founder of Virtual Assistant Management which provides trusted Virtual Assistant solutions and flawless tech execution for busy entrepreneurs, Molly Rose is the go-to professional for some of the most successful entrepreneurs and leaders in the financial and personal development industries.

Molly Rose is an awarded military spouse and solo world traveler who believes in creating a business and a life that allows you to do more of what you love.

What you will learn in this episode is about the best time management strategies:

• How Molly Rose Speed became an expert in the field of virtual assistant training
• How we can solve time constraints by practicing the best time management strategies
• How can we stay in the zone of genius – and why dedicating time to our zone of genius actually adds value back into our business
• Why it is so beneficial to clearly identify the priorities that can be outsourced
• Molly’s blueprint for avoiding burnout– and getting in the right spot of energy

Resources:

• Learn the best time management strategies that Kevin Kruse is practicing for his daily life
• Website: http://www.virtualassistantmanagement.com/
• LinkedIn: https://www.linkedin.com/in/mollyrosespeed/
• Instagram: http://instagram.com/mollyrosespeed
• Read about the correlation of the best time management strategies and the role of virtual assistants in this blog

Best Business Development Programs? Discover best business development programs  and drive success by following our effective techniques.

Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy. She started The Sutter Company after more than two decades of running business development teams for agencies, large and small, and spanning a diverse list of disciplines. They’ve included R/GA, OMD, Havas Media, and The VIA Agency.

Best business development program? Jody frequently speaks at leading industry events around the world such as Traffic & Conversion Summit, INBOUND, the ICA’s Agency Transformation Summit, The Drum’s Pitch Perfect new business conference, and is a featured instructor in the 4As Learning & Development program.

Her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.com.

What you will learn in this episode is about the best business development programs:

• How to create an environment for winning
• How to build the best business development programs for biz dev growth that aligns with the ground we claim
• What are the best ways to go from abstract to tactical in biz dev
• How to become equipped with a strong story for our right-fit clients
• Why it’s beneficial to get in touch with vulnerabilities
• 8 practical steps to eliminate feast or famine in biz dev

Resources:

• Learn more about the best business development programs, and you can find Jody here 
• LinkedIn: https://www.linkedin.com/in/jodysutter/
• https://www.linkedin.com/company/the-sutter-company
• Facebook: https://www.facebook.com/TheSutterCompany/
• Twitter: https://twitter.com/jodysutter
• Learn more about the best business development programs by listening to our second interview with Jody Sutter: Win New Business by Asking the Right Questions

Land and expand strategy can enhance forward-thinking with ‘what’s next,’ and the ‘smile strategy’. Learn the land and expand strategy here.

The land and expand strategy, a discussion by Robert Rose in this podcast episode. For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, and tell their story more effectively. Over the last ten years, Robert and his firm, The Content Advisory, have advised more than 500 companies, including 15 of the Fortune 100.

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and, helped guide it to be the leading global content marketing education and training organization. Robert was CMO of CrownPeak – leading the marketing and product development of one of the world’s first enterprise Software-as-a-Service web content solutions.

Robert is the author of three best-selling books on marketing and content strategy and is the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.

What you will learn in this episode is about the land and expand strategy:

• How we can use the “what’s next” idea for more effective forward-thinking
• What is the “Smile Strategy,” and why is it important in business development
• Ways to put into practice the “So I can” methodology
• Ways we can get our clients to perceive us as strategic advisors
• How we can achieve the “land and expand strategy” instead of being commoditized

Resources:

• Learn the land and expand strategy in detail by knowing how we get it all done
• Website: https://contentadvisory.net/
• LinkedIn: https://www.linkedin.com/in/robrose/
• Twitter: https://twitter.com/tcadvisory
• YouTube: https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA
• Enhance your land and expand strategy knowledge from this blog by The Content Advisory

Book writing process can help leverage your business into the market. Learn how to uncover strategic advantages of the book writing process.

Book writing process with Henry DeVries will help bring out the content creator in you. This will be a great stepping stone if you want to provide only the best for your clients. 

In the last decade Henry DeVries has authored, ghostwritten, and published more than 300 books for business thought leaders, including How to Close a Deal Like Warren Buffett, You’re Not the Person I Hired, Dirty Little Secrets of Family Business, and Persuade With a Story! He is the CEO of Indie Books International, which has published more than 100 titles since he co-founded the company in 2014. Formerly president of an award-winning Ad Age 500 marketing agency, he is also a former assistant dean for continuing education at the University of California San Diego. In addition to speaking to thousands of business leaders each year, he writes a weekly column for Forbes.com.

What you will learn in this episode is about the book writing process:

• How agencies, coaches, and consultants can use the right recipe to make strides forward during the book writing process
• What are some advantageous “side effects” of completing the book writing process
• What are three ways to complete a book – and ways to navigate the minefield of publishing
• Why Henry DeVries absolutely believes marketing with a book is THE number one marketing strategy
• The seven magnificent ways to market a book in the right order

Resources:

• Check out the other book writing process authors from Rainmaker Confidential
• Websites:
  • http://www.rainmakerconfidential.com/workshops
  • http://www.indiebooksintl.com/
  • http://www.forbes.com/sites/henrydevries
• LinkedIn:
  • http://www.linkedin.com/in/henryjdevries
  • https://www.linkedin.com/company/indie-books-international/
• Twitter: https://twitter.com/indiebooksintl
• Elevate your book writing process by also learning how to tell a great story