Henry Ford turned wood scraps from Model T production into charcoal. That company is now called Kingsford and it's the leading manufacturer of charcoal in America. 37signals was a small web design firm before it started selling the project management tool it made to communicate with clients. That's now called Basecamp. No matter what you make, you're always making something else as well and there's probably a market for that too!

Show Notes

• 00:30 - 37signals
• 01:04 - Basecamp
• 02:45 - Software as a service (Wikipedia)
• 04:41 - Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points - Matthew Linderman, Jason Fried (Amazon)
• 05:25 - Getting Real
• 05:47 - Ta-da List
• 07:38 - Books by Basecamp
• 10:27 - Rework - Jason Fried, David Heinemeier Hansson (Bookshop.org)
• 10:48 - Shape Up - Ryan Singer
• 12:33 - Ruby on Rails
• 13:18 - Web Interface Design Tip: The Yellow Fade Technique (Signal vs Noise)
• 21:33 - Campfire