One of the most common ways to generate seller appointments is going after targeted lists of homeowners.

Whether it’s pre-foreclosures, divorce, probate, high-equity owners, or driving for dollars, marketing to an already-motivated seller base seems like a no-brainer.

After all, these aren’t random cold leads. These are potential sellers already in transition who would be interested in talking to an agent-investor. They seem like the easiest leads to generate and convert, right?

Wrong. While motivated seller lists are a good source of leads, they aren’t a magic bullet.

Each list comes with its challenges: from sellers in denial to timelines that stretch for months or even years.

To succeed, you need more than a list. You need a follow-up system, a communication plan, and the patience to become an expert.

What do you need to know before you go after these leads?

In today’s episode, I talk about using motivated seller lists the right way, and the differences between each list and the sellers you’ll be talking to. You’ll learn what it actually takes to convert these leads and get a deal. 

Things You’ll Learn

-Why pre-foreclosures sound great (but often flop)

-The list strategy that gets you in the door

-The real reason agents quit too early

About Your Host

Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate. 

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