The Revenue Formula

Sellers don't sell


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If sellers aren't selling anymore.. What are they doing? and why are we paying them so much?

Find out in this episode.

  • (00:00) - Introduction
  • (02:50) - Sales Insights and Changing Dynamics
  • (05:01) - The knowledge gap has reversed
  • (07:57) - Proof of Concept: Ensuring Solutions Work
  • (10:12) - The Role of Sellers in the New AI World
  • (11:40) - The Importance of Customer Feedback
  • (13:19) - Navigating the Buying Process
  • (15:59) - The Value of Sales Skills
  • (23:17) - Addressing Indecision in Sales

  • This episode is brought to you by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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