Russell Jones is a multi-sensory marketing expert that works with well-known brands like Heineken and Aston Martin to improve their products using the science of the senses. Remember when Cadbury changed the shape of their chocolate bar and everyone said it tasted different. The ingredients were exactly the same, but the shape altered the way our senses interacted and behaved. When you go into a supermarket, the speed of the music or the type of music will alter what you buy, regardless of if you notice it. ven the shapes and colours of the utensils you use to eat or drink with can change the taste of what you’re eating and drinking. Russell is going to give you a load of examples and ways you can use your senses to improve just about every part of your life. I hope you enjoy the episode.

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