SEO for Small Business Without Social Media The Website Success Show

SEO for Small Business Without Social Media The Website Success Show

By Jules White: Website & SEO Consultant & EducatorBusinessAlternative HealthHealth & FitnessArtsFashion & BeautyMarketing
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SEO for Small Business Without Social Media The Website Success Show episodes

  • 097: Are Your Website Images Hurting Your SEO? What to Fix First

    In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.

    After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?

    This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.

    Key Takeaways:

    • Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
    • Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
    • AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
    • Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.

    Resources mentioned in this episode:

    • 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO
    • 🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google
    • 🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test
    • 🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search
    • 🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search
    • 📈 Join The Website Growth Club – Bite-sized steps to improve your site every month
    • 💬 Book a Power Hour – Identify your best-performing pages and spot image SEO quick wins

    Don’t forget to subscribe for more grounded advice on SEO, content strategy, and getting your website to work harder for your business.

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    27 min
  • 096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing

    In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you.

    Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—without relying on Instagram, Facebook, or TikTok. Drawing on her own recent workshop launch experience, Jules explains how most sales came from conversations, relationships, and email—not social media.

    You’ll come away with seven actionable active marketing ideas, clear examples of quick SEO wins, and reassurance that blending active and passive approaches is the most sustainable way to grow your business. If you want more honest, practical conversations and support, find the link to The Website Growth Club here.

    Mentioned Links & Resources:

    • The Website Growth Club – Jules’ membership for honest, practical support and bite-sized action steps
    • How to Become ChatGPT Famous: Get Recommended in AI Search – Workshop
    • Episode 062: Less Socials, More Success—Three Sustainable Marketing Strategies
    • Episode 063: The Shift Away from Social Media – What’s Next?
    • Episode 033: Social Media vs SEO: Busting The Myths
    • Beginner’s QuickStart Guide to SEO

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    25 min
  • 095: Three Simple Checks to Future-Proof Your Website for Search

    In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. 

    Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks of assuming your website is “SEO-ready” without evidence, especially during a redesign or migration.

    Whether you manage your site yourself or have a team, these checks will help you feel more informed and confident about what’s in place - and what might still need attention.

    Key Takeaways:

    • Why being told “your SEO is all sorted” can be a red flag
    • Why SEO often isn’t included in website builds unless explicitly discussed
      Three clear questions to ask your support team (or yourself) to assess visibility
      The role of structure and internal linking in both Google and AI tools
      Why visibility in tools like ChatGPT and Gemini depends on solid foundations
      Encouragement to make small, consistent improvements without overwhelm

    Resources mentioned in this episode:

    • Episode 010: Website Migration Mistakes That Can Sabotage Your SEO
    • Episode 025: Why Simple Link Building is Important for More Website Traffic
    • Episode 031: How to Use Google Search Console to Improve SEO
    • Episode 092: ChatGPT Famous – How AI Picks Which Businesses to Recommend
    • Watch the Get Recommended by ChatGPT Workshop to learn how to optimise your website for AI tools
    • Explore monthly support and bite-sized SEO guidance inside The Website Growth Club

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    21 min
  • 094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)

    In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.

    Key takeaways:

    • How Instagram Content Now Appears in Google Search:
      Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
    • Visibility Beyond Social Media:
      Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
    • Tips for Optimising Your Profile and Posts:
      Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
    • The Power of Core Topics and Messaging:
      Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
    • Connecting Social Media and Your Website:
      Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.

    Resources and links from this episode:

    • Explore Jo’s Strategy Power Hour for social content and planning support
    • Find out more about Jules’ Get ChatGPT to Recommend Your Business workshop

    If you’re looking to make your online content work harder for you - and stay ahead as the world of search evolves - this episode is for you.

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    40 min
  • 093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community LIVE WEBSITE STRATEGY

    In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence.

    Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness blog content to drive more sales and loyal website visitors. They also discuss how to confidently email your list more frequently and the power of weaving your story and values throughout your site – all while keeping the customer at the heart of the brand’s narrative.

    If you’re looking to make your website work harder for you, attract more conscious shoppers, and turn browsers into fans, this episode is packed with actionable tips.

    Key Takeaways

    • Tell Your Brand Story Clearly: Make sure your homepage instantly tells visitors who you are, what you do, and how you help – in both words and images.
    • Make the Customer the Hero: Shift your website messaging so your customers see themselves as the centre of the story, inspired by Donald Millers “StoryBrand” approach.
    • Tweak Your Navigation: Keep the main menu streamlined and focused to reduce overwhelm and help visitors find what they need quickly.
    • Use Blogs Strategically: Write blog posts that support your products and homepage, weaving in your mission and linking naturally to key pages.
    • Prioritise Mobile & Accessibility: Most visitors are on mobile – ensure your site is easy to use, and pay attention to text size, boldness, and colour contrast for readability and SEO.
    • Keep Visitors on Your Website: Move social media icons to the footer, so people stay focused on your offers rather than being distracted away.
    • Don’t Be Afraid to Email Your List: Your subscribers want to hear from you – share news, new products, and community updates more than once a month if you can.
    • Continually Gather Feedback: Talk to your customers about their website experience to spot easy wins and keep evolving.

    Links & Resources Mentioned

    • Just Love It: www.justlove.co.uk – Explore Andrea’s sustainable gifts and homewares.
    • Book a Website Strategy Power Hour: Work with Jules – Get clear on your website’s next steps.
    • StoryBrand by Donald Miller: Five Minute Marketing Makeover – Learn how to make your customer the hero.
    • Free Beginner’s QuickStart Guide to SEO: Download the guide
    • Episode 003: What to do if you’ve had a hundred eyes, but no conversions

    Transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.

    Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing content!

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    28 min
  • 092: Want to Be ‘ChatGPT Famous’? Here’s How AI Really Picks Who to Show

    In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews.

    Key Takeaways:

    • What Does “ChatGPT Famous” Mean?
      Hear how business owners are already seeing clients mention ChatGPT in their enquiries, and why this is set to become more common as AI search grows.
    • Why AI Search Recommendations Matter:
      Discover how AI search results are changing the way customers find and trust businesses, and why showing up as a recommended business can be a real advantage.
    • What You Need to Get Recommended:
      Jules explains the essential website SEO foundations - like having a clear page structure, optimised titles and descriptions, helpful content, and well-managed Google Business Profiles - that help AI tools understand and recommend your business.
    • The Shift from Social Media to Owned Platforms:
      Learn why Jules champions putting your website at the centre of your online presence, and how owning your content makes you more discoverable in the long term.
    • Why It’s Not About Fame, But Being Findable:
      The real magic isn’t becoming a ChatGPT celebrity - it’s being discoverable and trusted by the people who need what you offer, right at the moment they’re searching.

    Resources mentioned in this episode:

    • Book a Free Discovery Call: Get personalised advice on how to optimise your website to be recommended by ChatGPT.
    • Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
    • Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search

    If you’re keen to future-proof your business and want clear, bite-sized advice on making your website (and your whole business) more discoverable, this episode will give you the clarity and motivation you need.

    Don’t forget to subscribe for more practical tips on SEO, website growth, and ethical marketing that puts your business in front of the right people.

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    23 min
  • 091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards LIVE SEO STRATEGY

    In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed.

    Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of entering crystal clear, to the importance of analytics, navigation, and building authority, this episode is packed with bite-sized, actionable advice.

    Key Takeaways:

    • Track Your Success: Why setting up Google Analytics and Google Search Console is a must for understanding where your website visitors come from—and how to use that data for smarter marketing decisions. (If you need help, check out Jules' Google Analytics 4 setup mini course.)
    • Clarity on Your Homepage: How to quickly show who your awards are for, what the benefits are, and guide people to the next step - especially on mobile.
    • Easy Navigation: Make it simple for different professionals (like lash techs or aesthetics clinics) to find their category, with clear menu options and dedicated category pages.
    • Optimise Page Titles & Headings: Why using the right heading structure and making the most of your SEO titles and descriptions can help Google and your users know what each page is about.
    • Small Tweaks, Big Results: The value of ‘quick wins’ - like adjusting font size, button clarity, and removing wasted white space - can make a real difference to both SEO and conversions.
    • Building Authority: How linking to industry judges’ websites (not just Instagram), and showcasing testimonials and stats from past winners, can improve your authority and ranking in search engines.
    • Create Authority Content: Instead of endless blogging, focus on creating helpful, relevant articles - like ‘the benefits of entering beauty awards’ - and link them to your key sales pages.
    • Start Where You Are: Don’t try to do everything at once. Focus on the small improvements first, then build up your site’s authority over time.

    If you’re ready to get hands-on with your own website, you can book a Website Clarity Power Hour for expert, no-jargon support - whether you want a quick audit or help setting up your analytics.

    Resources mentioned in this episode:

    • Beauty and Skincare Awards UK – official website
    • Follow Kelly and the Awards on Instagram
    • Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
    • Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins.
    • Episode 009:Why A Content Strategy Is Your First Step To Website Success!

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    38 min
  • 090: The Silent SEO Mistake That’s Making You Invisible

    In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.

    Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

    Key Takeaways:

    • Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
    • SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
    • 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
    • Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
    • Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

    If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

    Resources mentioned in this episode:

    • Episode 31 – How to use Google Search Console to improve your SEO for more website traffic
    • Episode 39 – The biggest website and SEO mistakes I see (and how to avoid them)
    • Beginners Google Analytics 4 Course - GA4 Made Simple (& Google Search Console) – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
    • Book a Website Clarity Power Hour – Get personalised advice and uncover your quick wins

    Don’t forget to subscribe to The Website Success Show for more bite-sized SEO, website, and content optimisation tips. And if you ever feel stuck—remember, sometimes all it takes is one focused hour to change everything.

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    30 min
  • 089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months

    Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

    Key Takeaways:

    • From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
    • Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
    • Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
    • How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
    • Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

    Most Popular & Mentioned Episodes:

    • Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
    • Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
    • Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
    • Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
    • Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
      Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
    • Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media

    Resources mentioned in this episode:

    • Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listeners
    • Website Clarity Power Hour – book a 1:1 strategy session to get clarity on your next steps
    • The Website Growth Club – a supportive membership to help you grow your website traffic & visibility
    • Buzzsprout – the podcast hosting platform Jules uses & recommends

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    50 min
  • 088: The Photo Fix That Can Instantly Improve Your Website’s First Impression

    In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.

    Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand shoot, and avoid common mistakes that can hurt your website’s visibility and conversions.

    Key Takeaways:

    • Why professional photography matters: Your images should showcase who you are, what you do, and how you work. Stock photos won’t cut it.
    • The one photo every website needs: A high-quality, confident image of you (yes, really) – ideally on your homepage, above the fold.
    • Common mistakes to avoid: Including using portrait images where landscape ones are needed, or forgetting to plan where your photos will be used.
    • How to prepare for a brand shoot: Adele explains why her clients get homework, and how this helps them get clear on their story and visual style.
    • Photography and SEO: From dwell time to alt text, the right images can absolutely support your visibility in search – especially when tailored to local SEO.
    • When to invest in brand photography: Whether you’re just starting out or ready to level up, Adele explains what to consider at each stage.

    If you’ve ever felt unsure about what photos to use, when to hire a photographer, or how to make your visuals work harder for your brand – this is a must-listen.

    Resources mentioned in this episode:

    • Visit Super Funky Penguin to find out more about Adele’s photography and videography services
    • Download Adele's free practical guide & workbook 'How To Stand Out and Be Seen' to confidently show up, share your story, and connect with the right clients.
    • Check out the Free Beginner's QuickStart Guide to SEO to improve your visibility
    • Join The Website Growth Club for monthly bite-sized SEO lessons, Q&A support, and actionable website strategies

    Send us Fan Mail

    Support the show

    Ever feel like your business should be easier to find on Google & in AI search?

    You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

    The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

    That’s where my Local Google Visibility Checklist comes in.
    It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

    It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

    Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    33 min

About SEO for Small Business Without Social Media The Website Success Show

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Want to get more traffic & sales through your website - without spending hours on social media or pouring money into ads?

You need simple, effective…