Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! 

 

In this episode, we discuss: 

• The evolution of link building 
• The important role of creativity in digital PR campaigns 
• How to do well in digital PR 
• Rosa’s four key strategies for successful digital PR and link building 

 

Dive in: 

[03:16] Transition from journalism to digital PR business director. 

[09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions. 

[12:58] Create specific, reactive PR for targeted campaigns. 

[15:24] Understand audience, build relationships, leverage email outreach. 

[19:14] Rapidly repurpose existing content to generate links. 

[22:54] Ways to improve digital PR and trends. 

[24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks. 

[27:11] Insider Tips from Rosa! 

 

Find the notes here: https://keepopt.com/201 

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