In this episode of Search With Candour, host Jack Chambers-Ward is joined by SEO experts Chris Green and Amaka Chukwuma to discuss the SEO chapter of the Web Almanac 2025.

Together, they delve into the process behind writing the chapter, trends in SEO, impacts of AI and LLM crawlers, structured data adoption, and the importance of resisting hype in the SEO industry.

00:00 Introduction and Guest Introduction

00:27 Discussing the Web Almanac 2025

01:38 Welcoming the Guests

03:15 SEO Chapter Insights

04:09 Data Analysis and Process

11:37 SEO Trends and Surprises

20:11 Robots.txt and Web Standards

30:11 Bing Bot and AI Crawlers

35:50 Legacy SEO Practices and Their Impact

38:16 The Rise of AI Crawlers

39:58 Adoption and Implementation of LLMs

48:59 Structured Data and Schema Markup

56:36 The Future of SEO and the Web

01:03:12 Closing Thoughts and Upcoming Topics

📖 The SEO Chapter of the web almanac 2025: https://almanac.httparchive.org/en/2025/seo

Follow Amaka:

🔗 LinkedIn: https://www.linkedin.com/in/amaka-chukwuma-jubilee/

Follow Chris:

🔗 Website: https://www.torquepartnership.com/

🔗 LinkedIn: https://www.linkedin.com/in/chrisgreenseo/

🔗 Bluesky: https://bsky.app/profile/chris-green.net